USAID Women in the Economy – an introduction
Within the USAID Women in the Economy project, Alberto Zavatta has recently met three women-entrepreneurs. Watch the interviews and discover more about Afghan women’s actions for a better future.
Benzir established her company in 2017. She produces dry fruits and nuts of various qualities that she exports to a few countries, including India, UK, Dubai. As a young female entrepreneur, Benazir Yakta focuses on female work. She is employing around a hundred women: 80 part-time and 20 full-time. They are located in different provinces (Kandahar, Daikundi, Ghazni and Logar). Around 20 farmers complete the Company’s network, reinforcing the link between the brand and the local communities.
Marghouba is the founder and owner of PESHRAFT ZANAN (which translated means “Women Empowerment”). It is a private company based in Kabul, active in the production of “natural organic skin care products”. Soaps, cosmetic creams, body-butter are just some of them.
Mrs Safi places the work of women at the very center of her vision. So, the goal of providing women with job opportunities, thus strengthening their economic and social power, is her foundational principle.
Watch Marghouba’s interview
Sona created RUMI in 2015, a company offering saffron and dried fruits/nuts with an improved quality.
She is the female face of the company and its constituent values. In fact, Rumi counts on a workforce made up of women, among which, in particular, there are 20 women dedicated to the processing of saffron in the district of Karokh, Province of Herat.
Sona is also on the Board of Directors of the Afghan Women Chamber of Commerce and Industry: evidently, a role that greatly exalts her “feminine” vocation of the business vision.
Watch Sona’s interview
About the WIE Project
Women in the Economy (WIE) is a USAID-funded program that partners with Afghan women to help them find a new or better job, and with women-owned businesses or businesses that employ at least thirty percent women to increase their revenues.
Through a series of programs under the theme of Forward Together, USAID Women in the Economy works with job seekers, businesses, financial and training institutions, and many other stakeholders throughout Afghanistan.
The goal is to help Afghan women make investments in their own success and enter the mainstream Afghan national economy.
Discover more about DAI – Women in the Economy:
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design. Most importantly, Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. this makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding. Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
If you liked this topic, read also the post about the Saffron Producers of Herat (Afghanistan).
USAID DAI Women in the Economy (Kabul)
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