The Barilla Group Experience

March 4th, 2019

The Barilla Group Experience – Brand tutoring

Alberto Zavatta’s experience with the Barilla Group can be defined as a crucial moment in his personal and professional career. In fact, Alberto Zavatta – from 1996 until 2010 – has dealt extensively with the aspects of the Barilla brand under multiple facets.

His collaboration as global consultant and corporate identity tutor of the Barilla brand has led him to deal with numerous products, brands and companies of  the Barilla Group, in Italy and internationally.

Alberto Zavatta has followed the evolution of the Barilla Group internationally, both for the strategic positioning of brand and product and for the global brand design architecture (with a particular focus on the US market between 2000 and 2008).

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The Barilla Group Experience – An international challenge

He worked at implementing the brand tutoring function with the Barilla marketing teams.  Parma, Paris, Duesseldorf, Chicago, New York, Mexico City, Athens, Istanbul.

The result of this action was to develop with those team an harmonious and coordinated brand system, even on markets very different for food culture and for social characteristics.

Within the Barilla Group’s portfolio, Alberto also advised for the brands: Mulino Bianco, Wasa, Pavesi, Voiello, Misko, Kamps and Filiz.

Alberto Zavatta participated in numerous product creation activities by working directly with Barilla’s international teams in charge of research and development. Therefore he gained considerable experience in the field of food design, food innovation and food communication.



Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design.

Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding.

Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.



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