Starbucks Reserve™ Roastery Milan - Perpetua Special Edition

Perpetua at Starbucks Reserve Roastery

Alberto Zavatta for Perpetua at Starbucks Reserve Roastery in Milan.

Alberto Zavatta is the creator of Perpetua’s international pay-off “WE HAD TO INVENT IT”. He has oriented Perpetua’s values and corporate communication from its birth.

Alberto recently collaborated on the launch of Perpetua and WRÅD Endorsed by Perpetua in the Starbucks Reserve Roastery in Milan.

Starbucks selects iconic Italian brands to celebrate the opening of the Starbucks Reserve Roastery in Milan. Official partners are Perpetua and WRÅD Endorsed by Perpetua with exclusive sustainable collections, made with innovative materials and production processes.

Perpetua is a brand rooted on a strong philosophy of doing, created by Alisea Recycled and Reused Objects Design, since 1994. It is a pioneer in the manufacturing of design objects for corporate marketing strategies through the re-cycling and up-cycling of materials.


Experiencing the Starbucks Reserve Roastery

The Starbucks Reserve™ Roastery in Milan is the new experiential destination dedicated to the roasting and making of coffee.

It is located in the historic Post Office building of Piazza Cordusio. The 2,000-sqm Roastery will offer unique coffee blends in a fascinating environment. A place dedicated to the people of Milan, amplifying their passion for coffee.

Visit the Reserve Roastery:


Innovative design objects

PERPETUA e WRÅD Endorsed by Perpetua add to the experience of the Starbucks Reserve Roastery in Milan. Their capsule collections have a common ingredient. The innovative re-use of graphite powder, byproduct of industrial production processes.

Catalyzing change through innovative design objects. These objects are the result of more than twenty years of consistent research in the field of recycling and upcycling.

PERPETUA e WRÅD Endorsed by Perpetua values are in sync with the needs of our planet and people. A mindset aligned with the ethical and sustainable direction taken by Starbucks.

Exclusively for the Starbucks Reserve Roasteries worldwide (Milan, New York and Seattle) Perpetua presents never-before-seen sets of the iconic pencil Perpetua. It’s the only one in the world entirely made of repurposed graphite powder from industrial production cycles.


Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design.

Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding.

Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.


Check also

Monini Monovarietal Organic Oils awarded