Highlights

June 11th, 2020


Decantato Monini – Product of the Year 2020

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February 11th, 2020


Master Plus – Umanitaria Foundation, Milan

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January 30th, 2020


Ziba Foods at the Fancy Food Show

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Style

I think of my work as an alchemy: innovation, ingenuity, creativity, intuition, transformation, essence, senses, beauty are the ingredients of an ideal communication balance.

My job is like a marvellous travel connecting experiences and emotions. My work is inspired by the colors of humanity: entrepreneurs, managers, artists, writers, inventors, photographers, designers, lawyers, strategists, musicians, dancers, chefs, housewives, young talents, old talents, dreamers and enthusiast visionaries.

I observe. Observation is my greatest source.

From this source, visual memories, perfumes, words, signs and sounds are flowing. So, they feed my thoughts, my creativity, my writing.

My style? Never losing the continuity of meaning. Everything is useful, everything is part of an unparalleled project.  Images, perceptions, emotions, impressions create the dialogue of any future communication.

Yours too.

METHODOLOGY

Strategic communication is the perfect combination of observation, listening, creativity, vision and knowledge. It aims at giving a unique and consistent identity to ideas, brands, projects and products .

Analysis, research, strategy, design, digital communication and storytelling merge in a journey designed to suggest the most efficient direction and to generate and validate new ideas; able to define the essence and history of a brand and to give communication an original personality; conceived to deliver an innovative and memorable message.

Analysis

BRAND HISTORY
ARCHETYPAL ANALYSIS
TREND DYNAMICS
CONSUMER BEHAVIOUR

Research

CREATIVE BRAINSTORMING LAB
AESTHETIC MAPPING
MARKET SCENARIO
COMPARATIVE ANALYSIS

Strategy

POSITIONING & VALUES
PERSONALITY & CHARACTER
OVERALL EQUITY
STRATEGIC BRAND PLANNING

Narration

COPYWRITING
NAME FINDING
BRAND ACTIVATION

Branding

CORPORATE DESIGN
BRAND ARCHITECTURE
CORPORATE COMMUNICATION
ART DIRECTION & STYLING

Communication

EMOTIONAL MARKETING
MEDIA PLANNING
PLOT OF EVENTS
DEDICATED TEAM COACHING


1970

Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design and founder of the Milan-based agency Alberto Zavatta – Inspiring the next you.

Alberto’s international experience – gained over the years with global communication projects for major multinationals and national companies – makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding – from complete strategic corporate vision and brand positioning to training and supporting communications and marketing professionals.

Alberto is skilled in assessing companies’ communication and branding and providing actionable guidance to help companies better meet their corporate targets or customers’ needs. Alberto’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.

Portfolio

Below is a selection of some companies and brands
included in the portfolio (current or past clients) of Alberto Zavatta.

INTERNATIONAL DEVELOPMENT

  • USAID – United States Agency for International Development
  • DAI GLOBAL – USA/Afghanistan
  • FHI360 – USA/Afghanistan
  • UNITED NATIONS /ITC – Geneva
  • AFRICAN DEVELOPMENT BANK – Tunis
  • FOOD

  • Barilla Italia
  • Mulino Bianco
  • Pavesi
  • Voiello
  • Tre Marie
  • Barilla Worldwide (brand strategic tutoring)
  • Barilla USA
  • Kamps AG (Duesseldorf)
  • Misko (Athens)
  • Filiz (Istanbul)
  • Unigrana
  • Conserves France
  • Academia Barilla
  • Valfrutta Italia
  • Parmalat
  • Mediterranean Growers UK
  • Star Alimentare Italia
  • Gallina Blanca España
  • Parmacotto
  • Granarolo
  • Monini
  • Cirio
  • Gruppo Colussi
  • Sammontana
  • Gruppo Ferrero
  • Wasa USA
  • BEVERAGES & SPIRITS

  • Nestlé Switzerland – Nescafé
  • Nestlé Waters – Levissima
  • Gruppo San Benedetto
  • Twinings
  • UCC Japan
  • Illva Di Saronno
  • Seagram International
  • PHARMA

  • Bayer Phamaceuticals
  • Menarini
  • Schering-Plough
  • Zambon Farmaceutici
  • HEALTH & BODYCARE

  • Ortis Labaoratoires
  • Monini EXTRA V Cosmetics
  • Sarah Lee HBC
  • Pharbenia by Bayer
  • Bolton Manitoba
  • Manetti & Roberts
  • Reckitt Benckiser
  • BANKING

  • RAS Bank (Milan)
  • Banca Popolare di Milano
  • Banca Popolare di Bergamo Credito Varesino (Progetto Etico)
  • OGD/GD

  • Gruppo DeSPAR
  • Gruppo PAM
  • COOP Italia
  • EuroSpin
  • DESIGN, STYLE & ARCHITECTURE

  • Casa Alberti Tunis
  • Marmolux
  • Studio DC10
  • Arclinea
  • Alisea
  • Perpetua
  • GFW
  • Ke-World
  • ARR&D Interiors
  • NET Engineering International
  • Alpina Engineering
  • OTHERS

  • Whirlpool Italia
  • Quill-Staples (Chicago)
  • Copernico Group (R.E. & Workplaces)
  • ColtonBernard – New York (Strategy for fashion)
  • MIDANZA – Dance Event at FieraMilanoCity