Strategic corporate communication Emotional marketing Branding & total identity Naming & narration Communication mentoring
The Perpetua Philosophy
WE HAD TO INVENT IT
The Perpetua Philosphy – A new language
Alberto Zavatta was one of the first professionals who contributed to the birth of Perpetua Philosophy, that is, to the creation of the identity and communication of Perpetua brand and to the definition of its message.
From the beginning Alberto Zavatta has provided Perpetua with a unique language of expression thanks to the strategic positioning and corporate communication.
In addition to creating numerous product sub-brands for Perpetua (the “G” system that connotes all products with graphite: eg G-Case, G-Bag, etc; StarWars – Lumina; and others), Alberto was the creator of the international pay-off “We had to invent it “.
Perpetua – A revolutionary way of re-thinking materials and objects
Through research, ideation, innovation and technology, scraps of raw materials – otherwise destined to destruction – can be reborn.
New design objects – useful, original and innovative – come to life in full respect of the people and the Planet: Perpetua – The Pencil is the firts of them.
Perpetua is an idea of Alisea – since 1994 a reference name in the production of design objects for corporate communication through the “reuse” and “recycling” of both raw and second-life materials.
Perpetua – The Pencil: the archetype
The originary archetype of the PERPETUA PHISOLOSPHY is “The Pencil”. Made of Zantech, an innovative material made of 80% graphite. It is a waste of the Italian industrial production of electrodes for the electro-erosion process which combines with a chemical compound. Perpetua has no protective varnishes, glues or additional processing.
Perpetua – The Pencil doesn’t make your hands dirty; its flat side prevents it from rolling away; the pencil writes even if broken in two (also without tip); it can be sharpened and has a food-grade eraser, available in 10 different colours, which forms a single body with the writing part.
It is resistant and it does not break if it falls, differently from the traditional pencils that need a wood casing to shield the fragility of the graphite lead.
The pairing of rubber and graphite, fruit of invention, occurs during moulding. Perpetua is a European patent on both product and production process and it is the only graphite pencil made in Italy.
While writing, you are disposing of Perpetua’s 15 grams of graphite thanks to its exclusive and unique production technology. An eco-sustainable system which makes us remember that, to make standard pencils instead, trees must be cut down.
Perpetua is not only a new style of writing but also a new style of living, respecting the Planet and being aware that small gestures can make a big difference.
Watch the video:
https://www.youtube.com/watch?v=9S6jw0i9Eao
Perpetua: the origins of the future
Attention to the environment, innovation, technology: these are the keywords that led to the genesis of the Perpetua Philosophy.
Disposing by writing.
A unique intuition that becomes invention and that projects the future. Because each of us, by using Perpetua – The Pencil, can save 15 grams of material. Perpetua – The Pencil is just the first object of the Perpetua Philosophy. A new way of generating objects that will become part of everbody’s lifestyle.
PERPETUA, we had to invent it.
About Alberto
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design.
Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding.
Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Check also
http://albertozavatta.com/starbucks-reserve-roastery-milan/
Alberto for The Perpetua Philosophy
Brand Strorytelling & Philosophy
Strategic Brand Advisory
International Pay-off Creation (english version)
Corporate Copywriting
Press Releases
Credits:
Marco Bertolini photography for Alisea
Copernico – Where Things Happen
THE UNPARALLELED EXPERIENCE
Copernico – Where Things Happen. The tasks.
Copernico – Where Things Happen is the project to which Alberto Zavatta offered his advice between the end of 2014 and spring 2016.
Alberto Zavatta was chosen by the Group’s CEO to give Copernico a new strategic and communication asset.
The study thus led to the creation of a corporate code for the communication of the new smart working platform. The three pillars that support the whole system are: people, content, networks. The interaction of these three dimensions generates a virtuous flow of exchange and knowledge, of relationship and business. A modern and dynamic vision summed up by an original and captivating pay-off: “Where things happen”.
In fact, accessing the world of Copernico means entering a relational system that multiplies the opportunities for contact for the “Copernican residents”. Their positioning in the network and added value to their brand can easily grow faster.
The correlation between space and communication becomes more intense and allows a process of “collision”, that is, of interaction and physical aggregation.
Networking is supported by digital and traditional communication tools that favour proximity and rapprochement processes (internal social network / blog / magazine). The “hospitality” system welcomes and directs the “residents” towards services and rooms of the structure of which you are a guest.
Copernico’s “system of events” manages an articulated calendar that amplifies the opportunities for meeting and interacting.
Alberto Zavatta has also provided his mentoring to the communication and marketing team of Copernico, supervising the main activities of launch, networking events, press relations and corporate promotion.
Copernico – Where Things Happen. The platform
Copernico is a revolutionary, dynamic and innovative platform: work spaces pleasant and functional to live in; environments in which people aggregate and share content; initiatives and events that promote the development of busines. A philosophy of cross-fertilization that rethinks spaces depending on uses and residents.
Watch the launch video:
https://www.youtube.com/watch?v=OPvfIWsHza0
About Alberto Zavatta
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design.
Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding.
Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Check also:
http://albertozavatta.com/portfolio/clubhouse-brera/
Alberto for Copernico – Where Things Happen
Total Brand Strategy & Communication
Copernico Strategic CODE creation
Cross-team Coaching & Adviosory
“Where Things Happen” pay-off co-creation
The “WORKSUMER” co-creation & featuring
Dedicated Marketing & Communication Team Guidance
Brand Architecture Direction & Tutoring
Corporate Copywriting
Monini Extra V Cosmetics
THE EXTRA VIRGIN LIFESTYLE
Monini Extra V Cosmetics – The concept and the challenge
Alberto Zavatta has created a strategic positioning study for Monini Extra V Cosmetics. The project itself from the beginning had very peculiar characteristics in that it was a matter of making Monini’s signature, known and strong in the food world, pass through the cosmetic sector.
Certainly an extremely difficult operation, because it was determinant not to underestimate some very sensitive aspects. Among these, the issue that a food brand could credibly sign a cosmetic product, and – on the opposite – that such an operation would not ultimately damage the long-standing reputation of the food brand itself.
The strategic, aesthetic and market positioning survey of the Monini Extra V Cosmetics line has been studied in detail. In particular, the graphic choice preferred extremely simple, minimalist, clean themes. The skin and its well-being are at the center of the communication approach: essentiality and naturalness are absolute protagonists. A modern, scientific, easy-to-read design lets the product talk about its benefits immediately and clearly.
Monini Extra V – The original positioning
Being in harmony with ourselves takes a simple gesture. Monini Extra V Lifestyle is a journey through well-being, balance, nutrition and body care where Extra Virgin Olive Oil – the paramount element of the Mediterranean diet – is at the center of it.
With three generations of experience in Extra Virgin Olive Oil, Monini has developed Monini Extra V, a totally natural line of cosmetics with a precious ingredient and an exclusive formula. A real “skinfood” to restore and nourish the skin, every day.
Alberto Zavatta has also created Monini Extra V international pay-off: “Cosmetics speaking to the skin in its own language.”
Product Line includes: Hand Cream, Skinfood Nourishing Cream, Body Cream, Body Wash, Hand Soap. All products are “clean”: no coloring agents, phtalates, parabens, stereatesor preservatives. They contain Organic extracts, and are dermatology tested. Monini Extra V Cosmetics use convenient dispensers designed exclusively for Monini.
More about Monini at:
https://www.monini.com/en/
About Alberto Zavatta
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design.
Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding.
Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Check also:
http://albertozavatta.com/decantato-monini-product-of-the-year-2020/
Decantato Monini – Product of the Year 2020
Alberto for Monini Extra V Cosmetics
Concept & Brand Strategy
Brand Architecture & Pack Design
Copywriting
Credits:
Marco Bertolini photography for Monini
Casa Alberti Architeca Italiana
THE ITALIAN ARCHITEQUE
Casa Alberti Architeca Italiana – The Tasks
Casa Alberti Architeca Italiana is a project of Alberto Zavatta between Italy and Tunisia. A challenging experiment that brought Alberto to define for Casa Alberti a full strategic branding approach. From positioning to brand design to shopping experience.
It all starts with the name and the sign. In fact, they are the first carriers of the message and values. Casa Alberti’s identity proposes a minimalist, square sign, full of an energetic and elegant red. Metaphor of the entrance door in a place.
Casa Alberti – The concept
The name “Casa Alberti” represents a place (the house) and a family tradition (Alberti). The descriptor “Architeca Italiana” transfers the Italianian essence of its contents, collected into a “new space” where architecture is at the center.
Casa Alberti Architeca Italiana was born from the intuition of a group of young Italian entrepreneurs, heirs of the “know-how” of important Lombard production companies. With Casa Alberti, an ambitious and wide-ranging project brings a new place in the Tunisian territory where international clients can find quality products, Italian know-how, furnishing solutions, materials of exceptional standard and pure “Made in Italy” style.
Casa Alberti – The space and the solutions
The harmony of all these elements creates an elective space that dialogues with an audience of experts (such as architects and interior designers), proposing a real journey through matter, culture and beauty.
Casa Alberti Architeca Italiana displays materials and products intended for construction, cladding, interior decoration, furnishings in a typically Italian and contemporary style. Casa Alberti represents a constant and reliable point of reference in the scenario of the architecture, furniture and creation of new living spaces where value, beauty and functionality meet in full balance. This goal is achieved through the ethical values shared by the founders and partners. Through the proposition of materials, objects and solutions always inspired by excellence. A “style of doing” immersed in the Italian culture, tradition and taste.
About Alberto
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design.
Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding.
Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Check also:
http://albertozavatta.com/portfolio/clubhouse-brera/
Alberto for Casa Alberti Architeca Italiana
Concept, Naming & Brand Strategy
Brand Architecture & Design
Corporate Code
Advisory for Opening Event
Supervision of local ADV Agency
Clubhouse Brera Milano
YOUR MOMENTS. WE CARE
Clubhouse Brera Milano
Clubhouse Brera Milano is the flagship space of the Copernico Group for which Alberto Zavatta developed the entire strategic communication approach and followed (and oriented) the marketing and corporate communication team.
It can be considered “project within a project” for which Alberto Zavatta has created an innovative and dedicated strategic positioning study.
The conceptual axes created for Copernico (space, content, network) continue to be present and live in an ideal context conceived to welcome like-minded people and to generate new business opportunities and social change. One of Alberto’s paramount strategic intuitions was to focus on “identities”: combining personal growth and shared opportunities.
Experiencing Clubhouse Brera
It was Milan’s first produce market, Teatro alle Erbe, home to the city’s creative and artistic realities. Today it’s Clubhouse Brera, the club-laboratory in the historic heart of Milan.
A stimulating environment that adapts to any working requirements; services and design solutions to combine professional and private life: a Lounge and a Café to work dynamically, Office Suites to relax, and conference rooms for private meetings.
Personal growth, shared opportunities: 500 entrepreneurs and professionals who share an unconventional, dynamic, personal way of doing business. Decision-makers willing to transform society through their work.
Find out more about Clubhouse Brera:
www.clubhousebrera.com/en/
About Alberto
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design.
Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding.
Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Check also http:
http://albertozavatta.com/portfolio/copernico-where-things-happen/
Alberto for Clubhouse Brera Milano
Total Brand Strategy & Communication
“Your Moments. We care.” pay-off creation
Dedicated Events plot creation
Brand Architecture Direction & Tutoring
Corporate Copywriting
Domus new pay-off
INSPIRATION FOR THOUGHTS
Empowering inspirational thinkers. Since 1928
“Domus. Empowering inspirational thinkers. Since 1928 “is Domus new international pay-off. Domus is the magazine of Domus Publishing Group dedicated to the world of architecture, design and art. It was founded by famous artist Gio Ponti in 1928.
The Domus new international pay-off is the result of a study by the strategic communication agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta carried a wider, preliminary investigation on a new strategic positioning and approach for the brand as a whole. The pay-off was the first of many outcomes that will inspire the brand in the near future.
A tribute to the anticipatory and visionary ability that has characterised the magazine for almost a century. A tribute to the thinkers who have drawn – and will continue to draw – inspiration from it.
Inspiration at the heart of Domus new international pay-off
“Inspiring thought has always been Domus’ vocation,” commented Walter Mariotti, editorial director. “In this sense, the pay off elaborated by the strategic staff fully illuminates the brand’s heritage and its future prospects.”
Take a look at the digital edition of Domus Magazine: www.domusweb.it
Generated by the strategic positioning and in support of the new message, the magazine also presented a new advertising campaign. A visual campaign that depicts the magazine on the desks of renowned thinkers and intellectuals.
The launch of Domus new international pay-off coincides with the celebrations for the ninetieth birthday of the famous magazine.
About Alberto Zavatta
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design.
Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding.
Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Another example of pay-off’s creation? Check the following:
http://albertozavatta.com/starbucks-reserve-roastery-milan/
Starbucks Reserve Roastery Milan
Alberto for Domus new pay-off
Creative Braistorming Lab
Strategic Brand Advisory
Corporate Code
International Pay-off Creation
African Development Bank
DEVELOPING SCENARIOS IN AFRICA
African Development Bank: Alberto’s tasks
African Development Bank (Banque Africaine de Développement) institutional communication planning (annual report) and definition of the branded visual orientation guidelines.
The project focused in particular on the organisation of content related to the large infrastructural works of the member countries of this important supranational institution (roads, motorways, ports, airports, bridges, hospitals, extraction plants, oil fields) and activities aimed at education of the new generations of the African continent.
African Development Bank Mission and Strategy
The overarching objective of the African Development Bank (AfDB) Group is to spur sustainable economic development and social progress in its regional member countries (RMCs), thus contributing to poverty reduction.
The Bank Group achieves this objective by mobilising and allocating resources for investment in RMCs and providing policy advice and technical assistance to support development efforts.
In 2015, all multilateral development institutions have agreed on a same set of objectives, called the Sustainable Development Goals. They are:
Sustainable Development Goals of the Bank
End poverty in all its forms everywhere. End hunger, achieve food security and improved nutrition and promote sustainable agriculture. Ensure healthy lives and promote well-being for all at all ages. Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all. Achieve gender equality and empower all women and girls. Ensure availability and sustainable management of water and sanitation for all. Ensure access to affordable, reliable, sustainable and modern energy for all. Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all. Build resilient infrastructure, promote inclusive and sustainable industrialisation and foster innovation. Reduce inequality within and among countries. Make cities and human settlements inclusive, safe, resilient and sustainable.
Ensure sustainable consumption and production patterns. Take urgent action to combat climate change and its impacts. Conserve and sustainably use the oceans, seas and marine resources for sustainable development. Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss. Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels. Strengthen the means of implementation and revitalise the global partnership for sustainable development
Find out more at: https://www.afdb.org/en
About Alberto Zavatta
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design.
Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding.
Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Check also:
http://albertozavatta.com/usaid-dai-women-in-the-economy-kabul/
USAID DAI Women in the Economy (Kabul)
Alberto for African Development Bank
Brand Strorytelling
Corporate Copywriting
Photography & BTL Art Direction
The Barilla Group Experience
CONTEMPORARY ITALIAN WORLDWIDE
The Barilla Group Experience – Brand tutoring
Alberto Zavatta’s experience with the Barilla Group can be defined as a crucial moment in his personal and professional career. In fact, Alberto Zavatta – from 1996 until 2010 – has dealt extensively with the aspects of the Barilla brand under multiple facets.
His collaboration as global consultant and corporate identity tutor of the Barilla brand has led him to deal with numerous products, brands and companies of the Barilla Group, in Italy and internationally.
Alberto Zavatta has followed the evolution of the Barilla Group internationally, both for the strategic positioning of brand and product and for the global brand design architecture (with a particular focus on the US market between 2000 and 2008).
For more about Barilla Group:
https://www.barillagroup.com/en
The Barilla Group Experience – An international challenge
He worked at implementing the brand tutoring function with the Barilla marketing teams. Parma, Paris, Duesseldorf, Chicago, New York, Mexico City, Athens, Istanbul.
The result of this action was to develop with those team an harmonious and coordinated brand system, even on markets very different for food culture and for social characteristics.
Within the Barilla Group’s portfolio, Alberto also advised for the brands: Mulino Bianco, Wasa, Pavesi, Voiello, Misko, Kamps and Filiz.
Alberto Zavatta participated in numerous product creation activities by working directly with Barilla’s international teams in charge of research and development. Therefore he gained considerable experience in the field of food design, food innovation and food communication.
About Alberto Zavatta
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design.
Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding.
Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Check also:
http://albertozavatta.com/blog/monini-monovarietal-organic-oils-awarded/
Monini Monovarietal Organic Oils awarded
Alberto for The Barilla Group Experience
Brand Tutoring
Global Brand Architecture
Corporate and International Relations
Brand and Product Strategy
Brand and Packaging Design
Credits: Photography © Barilla
Voices of Shaping the Unconventional
PERSPECTIVES THAT MAKE A DIFFERENCE
Voices of Shaping the Unconventional
Alberto Zavatta with Mauro Panigo present the VOICES OF SHAPING THE UNCONVENTIONAL: testimonies of culture and society, able to inspire and guide the ways of doing, behaving, working and living in urban spaces and cities with post-modern and unconventional approaches.
At the heart of the campaign VOICES OF SHAPING THE UNCONVENTIONAL fourteen protagonists in the world of professions; women and men who promote a unique vision of contemporary culture and society every day.
What is “unconventional” today?
Representatives of architecture, finance, engineering, music, culture, academy, research, communication will share their point of view on a provocative topic with the public on the net. What is “unconventional” today? And how much the “unconventional” can be a differentiating factor and a generator of new territories for thoughts and actions?
The creators of Contemporary Urban, Mauro Panigo – architect and art director – and Alberto Zavatta – strategist and communication mentor – welcome their guests in the setting of Clubhouse Brera and, with an informal and appropriately “unconventional” approach, meet them in front of a camera and a few questions ranging from public to private.
Alberto’s words
“The idea that inspires the initiative – says Alberto Zavatta – is simple and essential. We wish to address the issue of change, of professional and human resilience, of the increasingly frequent osmosis between worlds that are often thought to be unable to communicate with each other. These meetings testify, however, with great intensity, that transformation, innovation, creativity go through a conscious and oriented multi-cultural and multi-disciplinary approach “.
The voices, the personalities
Silvia Colombini – Soprano d’Arti – Performing Arts Soprano; Paolo Cresci – Head of Sustainability and Plants – ARUP ITALIA; Mario Cucinella, Architect – Founder of MCA Architects; Diego Deponte, Partner & Technical Director – Systematica; Isabella D’Isola, Professor of Philosophy and Writer; Paolo Facchini, Partner & President – Lombardini22 Group; Giammichele Melis, Project Director and Head of Business Development – ARUP Milano; Mauro Panigo, Architect and Art Director – Creator & Co-Founder of Contemporary Urban; Leonardo Previ, Founder of Trivioquadrivio – Professor at the Catholic University of Milan; Alessandra Perrazzelli, A2A Vice President – Former Country Manager Barclays Italy; Lionella Scazzosi, Professor of the Polytechnic of Milan – Advisor International Comittee ICOMOS; Stefano Susani, CEO of the NET Engineering International Group; Tommaso Vincenzetti, Brand Manager and DOMUS International Director – Domus Publishing; Alberto Zavatta, Strategist and Communication Mentor – Creator & Co-Founder of Contemporary Urban.
To watch all interviews (either long or short version), don’t miss:
https://www.youtube.com/channel/UCmiCccOFgATvwlaw3sGEK-Q
About Alberto Zavatta
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design.
Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding.
Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Also listen to the voices of women entrepreneurs in Afghanistan:
http://albertozavatta.com/usaid-women-in-the-economy-interviews-kabul/
USAID Women in the Economy – Interviews
Alberto for Voices of Shaping the Unconventional
Cultural Event Creation
Video Interviews
Social Themes Definition
Multi-disciplinary Approach Style
Net Engineering Pay-Off
TAKING YOU EVERYWHERE
Net Engineering Pay-Off – Taking you everywhere
Alberto Zavatta creates the new NET Engineering pay-off: Taking you everywhere.
An essential and direct statement that expresses dynamism and mobility. It communicates credibility and invites the reader to trust the message. Potential and ability to go beyond borders, contemporaneity and future. It puts the person (you) at the center and suggest a solution. Moreover, it leads not only to a physical destination, but also to an intangible destination: imagination, creativity and innovative thinking.
Finally, “Taking you everywhere” is the output of a dedicated study carried by Alberto Zavatta and Mauro Panigo for Contemporary Urban – Shaping the unconventional.
The study is part of a broader corporate strategic communication investigation conducted for NET Engineering International in the period May – September 2018.
About Net Engineering
NET is a leading Group in multimodal urban mobility, high speed railway connections, sustainable infrastructure asset planning.
NET Engineering International is an independent international engineering and consultancy group of companies. It counts more than 380 staff and 40 M€ turnover. They are active in the smart mobility and transportation sectors, with a core competence in heavy and light rail systems. They serve private and public Clients all across Europe.
Four companies build up NET Engineering International Group. NET Engineering Italy, Spiekermann (Germany), Seecon (Germany) and ENGinet /NET Engineering Bulgaria.
The group is Italian (Milan, Rome, Monselice) and German (Düsseldorf, Berlin, Dresden, Duisburg, Frankfurt, Hamburg, Hannover, Magdeburg, Stuttgart, Leipzig, Halle). It also has projects and offices in Bulgaria, Azerbaijan, Serbia, Argentina.
Find out more about NET Engineering International at: www.net-international.com
About Alberto Zavatta
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design.
Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding.
Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Discover more about Net Group’s strategic approach with Alberto Zavatta:
http://albertozavatta.com/net-engineering-international-strategy-identity/
Net Engineering International: strategy, identity
Alberto for Net Engineering Pay-Off
Brand Strategy
Creative Brainstorming Lab
Corporate Code
Communication Strategy Directions
Pay-off creation "Taking you everywhere"
Perpetua at Starbucks Reserve Roastery
WE HAD TO INVENT IT
Alberto Zavatta for Perpetua at Starbucks Reserve Roastery in Milan.
Alberto Zavatta is the creator of Perpetua’s international pay-off “WE HAD TO INVENT IT”. He has oriented Perpetua’s values and corporate communication from its birth.
Alberto recently collaborated on the launch of Perpetua and WRÅD Endorsed by Perpetua in the Starbucks Reserve Roastery in Milan.
Starbucks selects iconic Italian brands to celebrate the opening of the Starbucks Reserve Roastery in Milan. Official partners are Perpetua and WRÅD Endorsed by Perpetua with exclusive sustainable collections, made with innovative materials and production processes.
Perpetua is a brand rooted on a strong philosophy of doing, created by Alisea Recycled and Reused Objects Design, since 1994. It is a pioneer in the manufacturing of design objects for corporate marketing strategies through the re-cycling and up-cycling of materials.
Experiencing the Starbucks Reserve Roastery
The Starbucks Reserve™ Roastery in Milan is the new experiential destination dedicated to the roasting and making of coffee.
It is located in the historic Post Office building of Piazza Cordusio. The 2,000-sqm Roastery will offer unique coffee blends in a fascinating environment. A place dedicated to the people of Milan, amplifying their passion for coffee.
Visit the Reserve Roastery:
https://www.starbucksreserve.com/it-it/locations/milano/highlights
Innovative design objects
PERPETUA e WRÅD Endorsed by Perpetua add to the experience of the Starbucks Reserve Roastery in Milan. Their capsule collections have a common ingredient. The innovative re-use of graphite powder, byproduct of industrial production processes.
Catalyzing change through innovative design objects. These objects are the result of more than twenty years of consistent research in the field of recycling and upcycling.
PERPETUA e WRÅD Endorsed by Perpetua values are in sync with the needs of our planet and people. A mindset aligned with the ethical and sustainable direction taken by Starbucks.
Exclusively for the Starbucks Reserve Roasteries worldwide (Milan, New York and Seattle) Perpetua presents never-before-seen sets of the iconic pencil Perpetua. It’s the only one in the world entirely made of repurposed graphite powder from industrial production cycles.
About Alberto Zavatta
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design.
Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding.
Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Check also:
http://albertozavatta.com/blog/monini-monovarietal-organic-oils-awarded/
Monini Monovarietal Organic Oils awarded
Alberto for Perpetua at Starbucks Reserve Roastery
Creator of the international pay-off WE HAD TO INVENT IT
Perpetua & WRAD Living Communication
Press Release
The Monini Monovarietal Line
THE ITALIAN EXCELLENCE CONQUERS L.A.
The Monini Monovarietal Line of Organic Oils
The Monini Monovarietal Line of Organic Oils by Frantoio del Poggiolo has been proudly awarded several times during the 2018 edition of the Los Angeles International Extra Virgin Olive Oil Competition.
Among the prizes: the Award for the Best Absolute Oil among 658 oils from all over the world.
The strategic communication agency ALBERTO ZAVATTA – Inspiring the next you was appointed at developing the concept and packaging design for the Monini Monovarietal Organic Oils. This Top Quality EVO Line received eight awards, by hitting the first positions at almost all available categories. An amazing success.
The design of the Monini Monovarietal Line
The design interprets the uniqueness of the Extra Virgin Monovarietal Line through a bottle with a simple and linear shape. The label is also very essential and combines the curved movement of the die-cut profile with the squared structure of the logo.
Solid and flat colors are the protagonists of the background and dialogue with silver.The use of silver is very challenging, particularly in a food category where gold color is prevalent.
Every single element of the pack design aspires to speak of originality, elegance, quality and “modern Italian” style, far from the clichés of a déjà-vu tradition.
Monini Monovarietal: three types, three worlds of taste
Cultivar (single variety) Coratina is originally from Puglia. It has intense floral and vegetable aromas of green almond and arugula. Spicy hints of white pepper. In the mouth it is fresh and fruity, with intense and persistent bitter and spicy.
Cultivar (single variety) Nocellara originally from Sicily. It presents itself with aromas reminiscent of tomato leaf, mowed herbs, with hints of mint and sweet almond. In the mouth it is very fresh balanced slightly bitter and spicy.
Cultivar (single variety) Frantoio originally from central Italy. It has intense vegetable aromas of artichoke and thistle and fruity notes of green almond. In the mouth it is elegant and balanced with strong and persistent bitter and spicy.
To discover the qualities and production techniques of the Monovarietal Extra Virgin Oils, visit the dedicated section here.
About Alberto Zavatta
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design.
Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding.
Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Check also:
http://albertozavatta.com/blog/decantato-monini-product-of-the-year-2020/
Decantato Monini – Product of the Year 2020
Alberto for The Monini Monovarietal Line
Creative Concept
Brand & Label Artistic Direction
Credits: Photography © Monini
USAID Women in the Economy (WIE)
EMPOWERING THE COMMUNITY OF BUSINESS WOMEN IN AFGHANISTAN
USAID Women in the Economy (WIE) – An insight
USAID Women in the Economy (WIE) is a United States Agency for International Development initiative, part of the Promote-WIE program. The US Agency is the world’s premier international development agency and a catalytic actor driving development results.
As a USAID-funded program, USAID Women in the Economy project (WIE) partners with Afghan women, with women-owned businesses or businesses that employ at least thirty percent women.
USAID Women in the Economy project works with job seekers, businesses, financial and training institutions, and many other stakeholders. WIE’s paramount goal is to help Afghan women make investments in their own success and enter the mainstream Afghan national economy.
More about Women in the Economy Project: www.promote-wie.com
USAID Promote Program
The USAID Promote Project is a five-year program consisting of four separate Task Orders targeting the education, promotion, and training of a new generation of Afghan women.
With the goal of increasing women’s contribution to Afghanistan’s development, Promote strengthens women’s rights groups, boosts female participation in the economy, increases the numbers of women in decision-making positions within the Afghan Government, and help women gain business and management skills.
More about the United States Agency for International Development: www.usaid.gov
Alberto Zavatta’s tasks with Women in the Economy
Alberto had the chance to meet with a team of enthusiastic people, have talks with local companies (run by women and/or with a relevant female workforce) and evaluate with them the possibilities of growth for the future.
He offered his training sessions on communication, branding and packaging and corporate design to an audience of MBA students and entrepreneurs. Tasks also included dedicated support (strategy and communication) to selected women-owned businesses.
About Alberto Zavatta
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design.
Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding.
Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Check also:
http://albertozavatta.com/usaid-women-in-the-economy-interviews-kabul/
USAID Women in the Economy – Interviews
Alberto for USAID Women in the Economy (WIE)
International Development Consultancy
Strategic Communication and Marketing Advisrory for Afghan Companies
Branding & Total Identity Seminars
Communication Mentoring
The Goldozi Project Event
INTERNATIONAL DEVELOPMENT - THE UNIQUE AFGHAN EMBROIDERY
The Goldozi Project Event: where culture meets fashion
The Goldozi Project Event : the millenary tradition of Afghan embroidery in Milan. A project born to support a network of 15,000 embroidery and woven women from Afghanistan.
The Goldozi Project Event was hosted within the AFGHAN TREASURES IN ITALY LUXURY SHOW. An event sponsored by the United States Agency for International Development – USAID. The Luxury Show was held in Milan on 26 and 27 June 2019 at the Salone dei Tessuti. Alberto Zavatta – Inspiring the next you was the agency selected by USAID/FHI360 for the communication of the initiative.
A unique opportunity that brought Afghanistan’s culture closer to ours, offering moments of encounter, debate and cultural and economic exchange.
The Goldozi Project Event: a new appointment
The Goldozi Project Event – “Culture meets fashion” is a new appointment in the panorama of fashion and fabric culture in Milan. It was born with the aim of bringing together two worlds. The millennial tradition of Afghan embroidery and the Italian fashion market, devoted to high quality materials.
The event favored the discovery of Afghan embroidery and fabrics by a selected audience of professionals. Guests from the fields of fashion, art, culture and communication encountered a commercial, creative and productive exchange network. Back home, the event will have an undoubted social impact. In fact, Goldozi stands beside the female population of Afghanistan (a network of about 15,000 women).
Goldozi had the pleasure of inviting exponents of the world of fashion, fashion production and specialized press. The Goldozi Fashion Presentation proposed the original creations of its designers: Hassina Ghani, Zarif, Laman, Azezana and Hassina Design .
Alberto Zavatta’s words
“For another USAID project for Afghan women, I had the opportunity to spend time in Kabul in March. It is a country that needs a lot, as you can imagine. The possibility of supporting the Goldozi initiative is for me today an awesome gift. A veritable professional, cultural and human journey of great value. Goldozi brings a message of development, beauty and support to hundreds of families. It is a promise for a better future, or a different future for Afghanistan “.
The scopes of Goldozi
Goldozi in Dari language means “embroidery”. The project was born four years ago by the will of the US agency for international development (USAID). Goldozi was awarded in April 2018 by FHI360 for the Afghanistan Jobs Creation Program (AJCP ).
Goldozi aims to create jobs in the manufacturing sector in Afghanistan. It supports the promotion of trade, facilitating the export of textile products. Indeed, the tradition of embroidery in Afghanistan has an ancient history. Traditionally, this technique was considered an art form. capable of being reflected in the aesthetic culture of the place and literally took shape in the clothes and furnishings. Embroidery is a rooted part of the Afghan cultural background. It represents a real resource for families to overcome difficulties.
For this reason Goldozi promotes a brand that speaks of an authentic product created by Afghan women. The project selects, trains and certifies 500 entrepreneurs. They are mostly women who have knowledge of the product and interest in entering the managerial world.
These people represent 15,000 women who are located throughout Afghanistan. Goldozi gives them the opportunity to acquire the tools necessary to be familiar with the complex dynamics of the market. They have the opportunity to get in touch with designers, buyers and retailers. And to promote at the same time the ethical sense behind the production. The project therefore works on two fronts. Primarily it connects the markets both locally in Afghanistan and internationally. Secondarily, it supports new professionals, capable of making themselves competitive in the textile market.
Find out more about Goldozi and the program’s initiatives:
https://www.fhi360.org/projects/goldozi
About Alberto Zavatta
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design.
Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding.
Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Check also:
http://albertozavatta.com/blog/afghanistan-national-saffron-growers/
Afghanistan National Saffron Growers
Alberto for The Goldozi Project Event
International Development Consultancy
Full Brand Strategy
Event corporate communication and organisation
Fashion Industry relations management and B2B relations
Press Office
The Herat Saffron Project
USAID AND WOMEN IN THE ECONOMY - AFGHANISTAN
Meeting the ANSGU for the Herat Saffron Project
Alberto Zavatta meets the Afghanistan National Saffron Growers Union in Herat (ANSGU) for the Herat Saffron Project. The two-day encounters have highlighted the role of communication and branding for the saffron sector not only in Herat but in the whole Afghanistan.
A Consortium Brand for Herat?
Mr Zavatta has presented a series of relevant corporate communication case studies of premium products worldwide. He has discussed with all the participants about the future of saffron within a protected denomination scheme and a territorial brand vision. The project will take into consideration sustainable and feasible actions of marketing and communication support to this unique, precious symbol of Afghanistan’s food culture.
The Afghanistan National Saffron Growers Union is a national organization established in April 2013 with the scope of coordinating the activities of saffron farmers, associations, companies and other interested stakeholder of saffron industry.
The Union, founded and guided by President Eng. Bashir Ahmad Rashidi, comprises more than 38 associations and 42 companies and has its main office in the Herat province.
An initiative promoted by USAID Women in the Economy
The event took place thanks to the USAID-funded program Women in the Economy (WIE). WIE partners with Afghan women to help them find a new or better job. The program supports women-owned businesses or businesses that employ at least thirty percent women to increase their revenues.
WIE works with job seekers, businesses, financial and training institutions, and many other stakeholders. The goal is to help Afghan women make investments in their own success and enter the mainstream Afghan national economy.
To learn more about USAID and WIE, visit: www.promote-wie.com and www.usaid.gov
About Alberto Zavatta
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design.
Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding.
Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Check also:
http://albertozavatta.com/blog/the-consortium-identity-values/
The Consortium Identity Values
Alberto for The Herat Saffron Project
International Development Consultancy
Strategic and Marketing Advisory
Corporate Communication
The Decantato Monini Line
THE EXTRA VIRGIN IN ITS MOST RUSTIC ESSENCE
The Decantato Monini Line: Product of the Year Award
Alberto Zavatta designs the new pack for the Decantato Monini Line. The Decantato Monini Line is the winner of the Product of the Year 2020 award. It is a selection of Extra Virgin Olive Oils made with a very ancient technique but in a modern key.
The Decantato Monini Line: Quality and Process
Today many consumers buy the “first oil” of the season directly from the mill. In fact, they want to find the same characteristics of turbidity and craftsmanship. Therefore Monini, meeting this need and respecting the benefits of quality oil, presents a new line of Extra Virgin. They are obtained from raw materials in a completely natural way: the ancient technique of “decantation”. So, they are not filtered.
A path made of meticulous care in the selection of raw materials. Monini aims at maintaining both the artisan aspect of the oil and the shelf life of the product.
Such a natural process has two benefits. Primarily it frees the oils from the excess of water, secondarily from impurities. Impurities, in fact, naturally sit at the bottom of the tank and, over time, ruin the oil.
“Soft”, “Strong” and “Organic”: these are the three products that make up the line.
Find out more at: www.monini.com/it/l/olii-decantati
Concept and Design for the Decantato Monini Line
The image conveys the real tradition of EV Olive Oils: the label design talks of quality and countryside. As a result, script fonts, illustration, simple colours and graphic harmony generate the design of Decantato Monini.
About Alberto Zavatta
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design.
Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding.
Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Check also:
http://albertozavatta.com/monini-monovarietal-organic-oils-awarded-in-la/
Monini Monovarietal Organic Oils awarded
Alberto for The Decantato Monini Line
Brand name finding
Creative concept
Label design
Ziba Foods Packaging Redesign
DEFINING A NEW BRAND ARCHITECTURE
Ziba Foods packaging redesign – a new approach
The launch of Ziba Foods Packaging Redesign takes place for the international public in San Francisco. Ziba Foods is a young and dynamic brand that offers a selection of dried fruit from Afghanistan.
Alberto Zavatta – Inspiring the next you directed and created the new brand and packaging image of ZIBA FOODS. Designer Olesya Panasyugina was in charge of the artistic direction.
It is a fresh and contemporary visual approach. Colours are vivid and combine with a modern food illustration. The design focuses on the communication of the values of healthy nutrients and crunchy taste of the dried fruits.
Find more about Ziba’s philosophy at: www.zibafoods.com
Ziba means “beautiful”
Ziba Foods is an artisanal nut and dried fruit company. They provide health conscious consumers with delicious nutrient-dense, sustainably grown and socially responsible food sources.
In fact, Ziba sources only the highest quality agricultural products, as they work directly with small-scale farms and cooperatives. And many grow wild without active cultivation.
Ziba combines traditional hand sorting with modern food safety standards. By doing so, Ziba works to restore Afghanistan to its position as a world-renowned provider of nuts and dried fruit.
ZIBA Foods has offices in Kabul, Dubai and New York.
Read also:
https://www.specialtyfood.com/news/article/ziba-launches-new-superfoods-from-afghanistan-at-winter-fancy-food-show-2020-126290/
Ziba Foods and the EFI Food Initiative (United Nations)
Ziba is proud to have been chosen as a partner of the EFI Food Initiative. A United Nations program run by the International Trade Center and funded by the European Union. The EFI Food Initiative is working to connect food artisans from developing countries to socially and environmentally conscious consumers.
EFI strengthens the capacities of small, marginalised entrepreneurs, and the development of sustainable business models. EFI Food Initiative is working to further the UN Sustainable Development Goals.
Find out more about this initiative at:
http://www.intracen.org/itc/projects/ethical-fashion/
About Alberto Zavatta
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design.
Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding.
Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Check also:
http://albertozavatta.com/the-afghanistan-national-saffron-growers-union-herat/
Afghanistan National Saffron Growers
Alberto for Ziba Foods Packaging Redesign
New product and brand strategic positioning
Creative design
Redefinition of the visual balance of the product
Visual communication (photography and illustration)
Communication hierarchy
Master Plus Umanitaria Foundation
INNOVATION, ARTS AND DESIGN THINKING
Master Plus Umanitaria Foundation: experience and innovation
I am very happy for being invited to teach in two courses of the Master Plus Umanitaria Foundation of Milan.
I will bring the themes and experiences of strategic communication, business communication, aesthetic-emotional marketing, branding and communication trends within the courses “The metier of the arts – Fashion, Art & Design. Innovation and Beauty in the contemporary world” and “ST_ARTS UP! Creative driven innovation from heri(tag)e to future”.
Master Plus: Fashion, Art & Design. Innovation and Beauty in the contemporary world
This Master Plus responds to a specific need of the culture, fashion and design sector to produce strategic and economic value for the cultural and creative enterprise.
The aim of the project is to train a professional figure capable of conceiving and coordinating the activities of creating a cultural project, carrying out its strategic and financial planning and finally promoting and communicating it internationally using technologies and new means of communication.
Master Plus: “ST_ARTS UP! Creative driven innovation from heri(tag)e to future”
The initiative is aimed across several sectors of the cultural and creative business area. Primarily, “creative driven innovation” businesses play a focus role.
These are sectors with a strong design profile, which range from cultural promotion, to exhibition set-up and enhancement of beauty in all its cross-sector forms.
So, the project intends to provide aspiring entrepreneurs with the mastery of the theoretical and practical foundations for cultural and creative businesses, characterised by growing technology and organisation complexity, up to creating their own business .
More details here: https://www.umanitaria.it/formazione/alta-formazione
About Alberto Zavatta
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design.
Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding.
Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Check also:
http://albertozavatta.com/blog/usaid-dai-women-in-the-economy-kabul/
USAID DAI Women in the Economy (Kabul)
Alberto for Master Plus Umanitaria Foundation
Strategic communication
Business communication
Aesthetic-emotional marketing
Branding and communication trends