Highlights

June 7th, 2022


MEMO: il nuovo romanzo di Alberto Zavatta

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May 24th, 2022


Ziba Foods and Scuderia AlphaTauri

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May 20th, 2022


Decantato Monini On Air

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Style

 25 YEARS OF PASSIONATE COMMUNICATION

 

I think of my work as an alchemy: innovation, ingenuity, creativity, intuition, transformation, essence, senses, beauty are the ingredients of an ideal communication balance.

My job is like a marvellous travel connecting experiences and emotions. My work is inspired by the colors of humanity: entrepreneurs, managers, artists, writers, inventors, photographers, designers, lawyers, strategists, musicians, dancers, chefs, housewives, young talents, old talents, dreamers and enthusiast visionaries.

I observe. Observation is my greatest source.

From this source, visual memories, perfumes, words, signs and sounds are flowing. So, they feed my thoughts, my creativity, my writing.

My style? Never losing the continuity of meaning. Everything is useful, everything is part of an unparalleled project.  Images, perceptions, emotions, impressions create the dialogue of any future communication.

Yours too.

 

METHODOLOGY

Alberto Zavatta has developed in the past 25 years three proprietary and exclusive methods for research, investigation and ideation.

Strategic communication is the perfect combination of observation, listening, creativity, vision and knowledge. It aims at giving a unique and consistent identity to ideas, brands, projects and products .

Analysis, research, strategy, design, digital communication and storytelling merge in a journey designed to suggest the most efficient direction and to generate and validate new ideas; able to define the essence and history of a brand and to give communication an original personality; conceived to deliver an innovative and memorable message.

Here are the methods.

 

CBL – CREATIVE BRAINSTORMING LAB™

CBL – Creative Brainstorming Lab™ is a creative investigation technique – ideated and owned by Alberto Zavatta – that offers inspirational and normative stimuli. It focuses on corporate brand positioning (perceived / known) and product positioning (value / function / potential), defining their relevant features,  identity and personality through a projective, open-minded and  innovative approach.

CBL – Creative Brainstorming Lab™ suggests the foundations for the development of new ideas and new paths, alternative (or integrated) lines of communication and inspires the institutional message.

CBL – Creative Brainstorming Lab™ outputs can impact on the Company’s R&D, marketing, product selection, product design, brand experience, reputation, innovation, product activation and brand identity.

 

BRAND EQUITY PYRAMID STRATEGIC CODING™

Alberto Zavatta’s Brand Equity Pyramid Strategic Coding™ sets out contents and indications such as to be able to strategically guide the choices for the Company and for the brand over a medium to long-term period.

Strategy, people, structure and culture.

The Strategic Coding™ is a connecting tool designed to foster the strategy, inspire the people, consolidate the structure and generate brand culture. It gives guidance, harmonises internal processes, empowers external processes. It also provides a set of values and narrative guidelines to generate the brand  communication and identity in a coherent way over time.

 

AESTHETIC MAPPING FOR DESIGN THINKING™

Aesthetic Mapping for Design Thinking™ is a specific creative research methodology conceived and adopted by Alberto Zavatta over the years on multiple occasions of analytical investigation.

Where it is necessary to trace the dynamics of the market from an aesthetic-value point of view, this methodology is able to intercept the most relevant trends in relation to the object of study (company, brand, product, service) and to integrate them optimally in the strategic positioning and art direction process.

Consumer Behaviour and Emotional Marketing play a leading role, giving Aesthetic Mapping for Design Thinking™ a unique and original feature.

 

ADVISORY AREAS AND CREATIVE FIELDS

Analysis

BRAND HISTORY
ARCHETYPAL ANALYSIS
TREND DYNAMICS
CONSUMER BEHAVIOUR

Research

CREATIVE BRAINSTORMING LAB
AESTHETIC MAPPING
MARKET SCENARIO
COMPARATIVE ANALYSIS

Strategy

POSITIONING & VALUES
PERSONALITY & CHARACTER
OVERALL EQUITY
STRATEGIC BRAND PLANNING

Narration

COPYWRITING
NAME FINDING
BRAND ACTIVATION

Branding

CORPORATE DESIGN
BRAND ARCHITECTURE
CORPORATE COMMUNICATION
ART DIRECTION & STYLING

Communication

EMOTIONAL MARKETING
MEDIA PLANNING
PLOT OF EVENTS
DEDICATED TEAM COACHING


1970

Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, design thinking, packaging design and founder of the Milan-based agency Alberto Zavatta – Inspiring the next you.

Alberto’s international experience – gained over the past 25 years with global communication projects for major multinationals and national companies – makes of him a professional with a remarkable background.

His experience includes all levels of strategic communications and branding – from complete strategic corporate vision and brand positioning to training and supporting communications and marketing professionals.

Alberto is skilled in assessing companies’ communication and branding and providing actionable guidance to help companies better meet their corporate targets or customers’ needs. Alberto’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.

 

 

Portfolio

Below is a selection of some companies and brands
included in the portfolio (current or past clients) of Alberto Zavatta.

INTERNATIONAL DEVELOPMENT

USAID – United States Agency for International Development
DAI GLOBAL – USA/Afghanistan
FHI360 – USA/Afghanistan
UNITED NATIONS /ITC – Geneva
AFRICAN DEVELOPMENT BANK – Tunis

FOOD

Barilla Italia
Mulino Bianco
Pavesi
Voiello
Tre Marie
Barilla Worldwide (brand strategic tutoring)
Barilla USA
Kamps AG (Duesseldorf)
Misko (Athens)
Filiz (Istanbul)
Unigrana
Conserves France
Academia Barilla
Valfrutta Italia
Parmalat
Mediterranean Growers UK
Star Alimentare Italia
Gallina Blanca España
Parmacotto
Granarolo
Monini
Cirio
Gruppo Colussi
Sammontana
Gruppo Ferrero
Wasa USA
Sterilgarda
Gruppo Roscio
Ziba Foods

BEVERAGES & SPIRITS

Nestlé Switzerland – Nescafé
Nestlé Waters – Levissima
Gruppo San Benedetto
Twinings
UCC Japan
Illva Di Saronno
Seagram International

PHARMA

Bayer Phamaceuticals
Menarini
Schering-Plough
Zambon Farmaceutici

HEALTH & BODYCARE

Ortis Labaoratoires
Monini EXTRA V Cosmetics
Sarah Lee HBC
Pharbenia by Bayer
Bolton Manitoba
Manetti & Roberts
Reckitt Benckiser

BANKING

RAS Bank (Milan)
Banca Popolare di Milano
Banca Popolare di Bergamo Credito Varesino (Progetto Etico)

OGD/GD

Gruppo DeSPAR
Gruppo PAM
COOP Italia
EuroSpin

DESIGN, STYLE & ARCHITECTURE

Casa Alberti Tunis
Marmolux
Studio DC10
Arclinea
Alisea
Perpetua
GFW
Ke-World
ARR&D Interiors
NET Engineering International
Alpina Engineering

OTHERS

Whirlpool Italia
Quill-Staples (Chicago)
Copernico Group (R.E. & Workplaces)
ColtonBernard – New York (Strategy for fashion)
Midanza– Dance Event at FieraMilanoCity
Fondazione Umanitaria – Milano (Professor / Higher Education)
Generali Real Estate
Tetrapak