Strategic communication Corporate branding Design thinking Emotional marketing Communication mentoring
STEELIA for Arclinea Kitchens
TASTE FOR ELEGANCE
Steelia for Arclinea Kitchens is the new brand created by Alberto Zavatta – Inspired the next you for the famous Italian signature for design kitchens.
Matter has its own genesis. Ideas too. But often it is ideas that give matter a new meaning, transforming it into the protagonist of new and unique stories. It was like this with Steelia for Arclinea Kitchens. Redefine style, create and innovate have always inspired every ARCLINEA project.
A new emotion to the kitchen
Three new surfaces made of PVD are added to the archetype of stainless steel: three worlds of color that enrich the kitchen environment with warmth, tactile pleasure and refined beauty.
With Steelia for Arclinea Kitchens – in its BLACK, BRONZE and CHAMPAGNE color variations – Arclinea brings a new emotion to the kitchen: the refinement and resistance of Steelia are harmoniously combined with the beauty of woods and natural stones, offering unique and extraordinary combinations. Elegance, functionality, warmth and color renew the promise of an inimitable experience.
Creating STEELIA
Alberto Zavatta – Inspiring the next you created the name STEELIA for Arclinea Kitchens; designed the logo; edited the product philosophy, copywriting and presentation; organized and managed the artistic direction of the shooting.
Enter the luxurious world of STEELIA, here:
More about Arclinea, here:
Best of the Best Award
The kitchen Steelia by Arclinea, after receiving the Best of the Year 2015, was elected winner of the Home-Décor: Kitchen Cabinetry category at the 28th annual Best of the Best award by Robb Report (June 2016).
“Best of the Best” is the guide, for connoisseurs, to the best products in the world: cars, yachts, hotels, watches, wines, and more, carefully selected by the editors of Robb Report.
The June issue of Robb Report highlights over 150 winners of the Best of the Best 2016 award: with Arclinea also McLaren, Bottega Veneta, Rolls-Royce, Vacheron Constantin, Chanel, Ermenegildo Zegna, Mandarin Oriental, Hermès, Kiton, Breguet, Bentley, Ducati, Embraer, and Benetti.
Credits
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design. Most importantly, Mr Zavatta has gained international experience over the years. His portfolio includes global communication projects for major multinationals and national companies. His experience includes all levels of strategic communications and branding. Style, creativity and Italian essence encounter passionate vision, cosmopolitan touch and global culture.
Check also
Alberto for STEELIA for Arclinea Kitchens
STEELIA name creation
Brand Strorytelling & Philosophy
Corporate Copywriting
Photography & BTL Art Direction
The Perpetua Philosophy
WE HAD TO INVENT IT
The Perpetua Philosophy – A new language
Alberto Zavatta was one of the first professionals who contributed to the birth of Perpetua Philosophy, that is, to the creation of the identity and communication of Perpetua brand and to the definition of its message.
From the beginning Alberto Zavatta has provided Perpetua with a unique language of expression thanks to the strategic positioning and corporate communication.
In addition to creating numerous product sub-brands for Perpetua (the “G” system that connotes all products with graphite: eg G-Case, G-Bag, etc; StarWars – Lumina; and others), Alberto was the creator of the international pay-off “We had to invent it “.
Through research, ideation, innovation and technology, scraps of raw materials – otherwise destined to destruction – can be reborn. New design objects – useful, original and innovative – come to life in full respect of the people and the Planet: Perpetua – The Pencil is the firts of them. Perpetua is an idea of Alisea – since 1994 a reference name in the production of design objects for corporate communication through the “reuse” and “recycling” of both raw and second-life materials.
Perpetua – The Pencil: the archetype
The originary archetype of the PERPETUA PHISOLOSPHY is “The Pencil”. Made of Zantech, an innovative material made of 80% graphite. It is a waste of the Italian industrial production of electrodes for the electro-erosion process which combines with a chemical compound. Perpetua has no protective varnishes, glues or additional processing. Perpetua – The Pencil doesn’t make your hands dirty; its flat side prevents it from rolling away; the pencil writes even if broken in two (also without tip); it can be sharpened and has a food-grade eraser, available in 10 different colours, which forms a single body with the writing part.
It is resistant and it does not break if it falls, differently from the traditional pencils that need a wood casing to shield the fragility of the graphite lead. The pairing of rubber and graphite, fruit of invention, occurs during moulding. Perpetua is a European patent on both product and production process and it is the only graphite pencil made in Italy. While writing, you are disposing of Perpetua’s 15 grams of graphite thanks to its exclusive and unique production technology. An eco-sustainable system which makes us remember that, to make standard pencils instead, trees must be cut down.
Perpetua is not only a new style of writing but also a new style of living, respecting the Planet and being aware that small gestures can make a big difference.
Watch the video
https://www.youtube.com/watch?v=9S6jw0i9Eao
Perpetua: the origins of the future
Attention to the environment, innovation, technology: these are the keywords that led to the genesis of the Perpetua Philosophy. Disposing by writing.
A unique intuition that becomes invention and that projects the future. Because each of us, by using Perpetua – The Pencil, can save 15 grams of material. Perpetua – The Pencil is just the first object of the Perpetua Philosophy. A new way of generating objects that will become part of everbody’s lifestyle.
PERPETUA, we had to invent it.
Credits
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design. Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding.
Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Check also
http://albertozavatta.com/starbucks-reserve-roastery-milan/
Alberto for The Perpetua Philosophy
Brand Strorytelling & Philosophy
Strategic Brand Advisory
International Pay-off Creation (english version)
Corporate Copywriting
Press Releases
Credits:
Marco Bertolini photography for Alisea
Copernico – Where Things Happen
THE UNPARALLELED EXPERIENCE
Copernico – Where Things Happen. The tasks.
Copernico – Where Things Happen is the project to which Alberto Zavatta offered his advice between the end of 2014 and spring 2016.
Alberto Zavatta was chosen by the Group’s CEO to give Copernico a new strategic and communication asset.
The study thus led to the creation of a corporate code for the communication of the new smart working platform. The three pillars that support the whole system are: people, content, networks. The interaction of these three dimensions generates a virtuous flow of exchange and knowledge, of relationship and business. A modern and dynamic vision summed up by an original and captivating pay-off: “Where things happen”.
In fact, accessing the world of Copernico means entering a relational system that multiplies the opportunities for contact for the “Copernican residents”. Their positioning in the network and added value to their brand can easily grow faster.
The correlation between space and communication becomes more intense and allows a process of “collision”, that is, of interaction and physical aggregation.
Networking is supported by digital and traditional communication tools that favour proximity and rapprochement processes (internal social network / blog / magazine). The “hospitality” system welcomes and directs the “residents” towards services and rooms of the structure of which you are a guest.
Copernico’s “system of events” manages an articulated calendar that amplifies the opportunities for meeting and interacting.
Alberto Zavatta has also provided his mentoring to the communication and marketing team of Copernico, supervising the main activities of launch, networking events, press relations and corporate promotion.
Copernico – Where Things Happen. The platform
Copernico is a revolutionary, dynamic and innovative platform: work spaces pleasant and functional to live in; environments in which people aggregate and share content; initiatives and events that promote the development of busines. A philosophy of cross-fertilization that rethinks spaces depending on uses and residents.
Watch the launch video
https://www.youtube.com/watch?v=OPvfIWsHza0
Credits
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design.
Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding.
Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Check also
http://albertozavatta.com/portfolio/clubhouse-brera/
Alberto for Copernico – Where Things Happen
Total Brand Strategy & Communication
Copernico Strategic CODE creation
Cross-team Coaching & Adviosory
“Where Things Happen” pay-off co-creation
The “WORKSUMER” co-creation & featuring
Dedicated Marketing & Communication Team Guidance
Brand Architecture Direction & Tutoring
Corporate Copywriting
Monini Extra V Cosmetics
THE EXTRA VIRGIN LIFESTYLE
Monini Extra V Cosmetics – The concept and the challenge
Alberto Zavatta has created a strategic positioning study for Monini Extra V Cosmetics. The project itself from the beginning had very peculiar characteristics in that it was a matter of making Monini’s signature, known and strong in the food world, pass through the cosmetic sector.
Certainly an extremely difficult operation, because it was determinant not to underestimate some very sensitive aspects. Among these, the issue that a food brand could credibly sign a cosmetic product, and – on the opposite – that such an operation would not ultimately damage the long-standing reputation of the food brand itself.
The strategic, aesthetic and market positioning survey of the Monini Extra V Cosmetics line has been studied in detail. In particular, the graphic choice preferred extremely simple, minimalist, clean themes. The skin and its well-being are at the center of the communication approach: essentiality and naturalness are absolute protagonists. A modern, scientific, easy-to-read design lets the product talk about its benefits immediately and clearly.
Monini Extra V – The original positioning
Being in harmony with ourselves takes a simple gesture. Monini Extra V Lifestyle is a journey through well-being, balance, nutrition and body care where Extra Virgin Olive Oil – the paramount element of the Mediterranean diet – is at the center of it.
With three generations of experience in Extra Virgin Olive Oil, Monini has developed Monini Extra V, a totally natural line of cosmetics with a precious ingredient and an exclusive formula. A real “skinfood” to restore and nourish the skin, every day.
Alberto Zavatta has also created Monini Extra V international pay-off: “Cosmetics speaking to the skin in its own language.”
Product Line includes: Hand Cream, Skinfood Nourishing Cream, Body Cream, Body Wash, Hand Soap. All products are “clean”: no coloring agents, phtalates, parabens, stereatesor preservatives. They contain Organic extracts, and are dermatology tested. Monini Extra V Cosmetics use convenient dispensers designed exclusively for Monini.
More about Monini at:
Credits
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design.
Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding.
Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Check also
http://albertozavatta.com/decantato-monini-product-of-the-year-2020/
Decantato Monini – Product of the Year 2020
Alberto for Monini Extra V Cosmetics
Concept & Brand Strategy
Brand Architecture & Pack Design
Copywriting
Credits:
Marco Bertolini photography for Monini
Casa Alberti Architeca Italiana
THE ITALIAN ARCHITEQUE
Casa Alberti Architeca Italiana – The Tasks
Casa Alberti Architeca Italiana is a project of Alberto Zavatta between Italy and Tunisia. A challenging experiment that brought Alberto to define for Casa Alberti a full strategic branding approach. From positioning to brand design to shopping experience.
It all starts with the name and the sign. In fact, they are the first carriers of the message and values. Casa Alberti’s identity proposes a minimalist, square sign, full of an energetic and elegant red. Metaphor of the entrance door in a place.
Casa Alberti – The concept
The name “Casa Alberti” represents a place (the house) and a family tradition (Alberti). The descriptor “Architeca Italiana” transfers the Italianian essence of its contents, collected into a “new space” where architecture is at the center.
Casa Alberti Architeca Italiana was born from the intuition of a group of young Italian entrepreneurs, heirs of the “know-how” of important Lombard production companies. With Casa Alberti, an ambitious and wide-ranging project brings a new place in the Tunisian territory where international clients can find quality products, Italian know-how, furnishing solutions, materials of exceptional standard and pure “Made in Italy” style.
Casa Alberti – The space and the solutions
The harmony of all these elements creates an elective space that dialogues with an audience of experts (such as architects and interior designers), proposing a real journey through matter, culture and beauty.
Casa Alberti Architeca Italiana displays materials and products intended for construction, cladding, interior decoration, furnishings in a typically Italian and contemporary style. Casa Alberti represents a constant and reliable point of reference in the scenario of the architecture, furniture and creation of new living spaces where value, beauty and functionality meet in full balance. This goal is achieved through the ethical values shared by the founders and partners. Through the proposition of materials, objects and solutions always inspired by excellence. A “style of doing” immersed in the Italian culture, tradition and taste.
Opening Interviews – Watch the videos (Audio: French)
Interview with Ms Laura Alberti – Entrepreneur and Director of Casa Alberti
Interview with Mr Skander Lachkar – General Manager of Casa Alberti
Credits
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design.
Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding.
Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Check also
http://albertozavatta.com/portfolio/clubhouse-brera/
Alberto for Casa Alberti Architeca Italiana
Concept, Naming & Brand Strategy
Brand Architecture & Design
Corporate Code
Advisory for Opening Event
Supervision of local ADV Agency
Clubhouse Brera Milano
YOUR MOMENTS. WE CARE
Clubhouse Brera Milano
Clubhouse Brera Milano is the flagship space of the Copernico Group for which Alberto Zavatta developed the entire strategic communication approach and followed (and oriented) the marketing and corporate communication team.
It can be considered “project within a project” for which Alberto Zavatta has created an innovative and dedicated strategic positioning study.
The conceptual axes created for Copernico (space, content, network) continue to be present and live in an ideal context conceived to welcome like-minded people and to generate new business opportunities and social change. One of Alberto’s paramount strategic intuitions was to focus on “identities”: combining personal growth and shared opportunities.
Experiencing Clubhouse Brera
It was Milan’s first produce market, Teatro alle Erbe, home to the city’s creative and artistic realities. Today it’s Clubhouse Brera, the club-laboratory in the historic heart of Milan.
A stimulating environment that adapts to any working requirements; services and design solutions to combine professional and private life: a Lounge and a Café to work dynamically, Office Suites to relax, and conference rooms for private meetings.
Personal growth, shared opportunities: 500 entrepreneurs and professionals who share an unconventional, dynamic, personal way of doing business. Decision-makers willing to transform society through their work.
Find out more about Clubhouse Brera:
About Alberto
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design.
Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding.
Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Check also
http://albertozavatta.com/portfolio/copernico-where-things-happen/
Alberto for Clubhouse Brera Milano
Total Brand Strategy & Communication
“Your Moments. We care.” pay-off creation
Dedicated Events plot creation
Brand Architecture Direction & Tutoring
Corporate Copywriting
DoDebate – A Method for the Public Debate
DoDebate - A Method for the Public Debate
DoDebate – A Method for the Public Debate is the innovative “advisory lab” created to effectively guide the actions and choices of all the players in a process of participatory democracy, with a specific focus on the tool of the Public Debate and its implications in terms of decision-making for the great public works and infrastructures.
About Participatory Democracy
The term participatory democracy is intended to indicate that phenomenon through which private individuals are given the opportunity to take part in public choices. In this sense, participatory democracy is defined as an interaction (within public procedures, above all administrative, but also regulatory) between companies and institutions, which aspires to obtain a unitary result shared by all parties. Participation, at the basis of this form of democracy, aims to reduce the distance between the public decision-maker and the recipients of the decision itself.
Approaching the Future
DoDebate – A Method for the Public Debate intervenes in the area within which participatory democracy has developed the most: that is, in the urban and environmental sector, generating those tools for evaluation and action, which are indispensable whenever the institution finds itself making choices concerning the management of the territory.
Culture, technology, information are the basis of the project communication process that DoDebate – A Method for the Public Debate puts in place every time a moment of participatory democracy is activated.
Creating projects that communicate and self-communicate is a constant and open challenge, because “knowing guarantees full freedom to choose and decide”.
Insight:
In Alberto Zavatta’s blog you can find two related articles:
DoDebate – A Method for the Public Debate is project conceived and developed by Alberto Zavatta in collaboration with Contemporary Urban and Architects M. Panigo and F. Soro.
Credits:
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you, Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design. Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background, as his experience includes all levels of strategic communications and branding. Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Check also:
Alberto for DoDebate – A Method for the Public Debate
Creative Concept
Method Creation
Think Tank Development
DoDebate Name Creation
Branding and Identity
The Brand Hoya Lens Italia. Towards a new vision.
The Brand Hoya Lens Italia
Alberto Zavatta – Inspiring the next you has conducted an integrated creative research for the brand Hoya Lens Italia to better investigate the product-category value assets capable of developing a new Hoya language for the primary customer target (Optician, Ophthalmologist, Store).
The project was developed with the Hoya Lens Italia Team through the use of the CBL – Creative Brainstorming Lab™.
The research led to the identification of possible fundamental guidelines on the brand and products’ moods of expression (linguistic and visual), through the definition of foundational keywords and a clear “tone of voice” that could be immediately linked to the positioning of the brand Hoya Lens Italia.
The most appropriate ways to find an innovative and original communication balance combining the peculiar qualities of the product (scientific features, medical attributes, functionality) with a more emotional and appealing dimension (aesthetic-emotional marketing) were evaluated. In fact, creating an ideal brand and product narrative becomes a potential distinctive brand engagement tool.
Final objective of the analysis: to define and forecast the impact of these new contents (strategic, conceptual and language) on the optimal communication tools used to convey the product to the target audience of the brand Hoya Lens Italia.
To discover more about Hoya Lens Italia, its vision and products:
https://www.hoyavision.com/it/
Credits
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you, Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design. Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background, as his experience includes all levels of strategic communications and branding. Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Check also
For an insight into this methodology, we invite you to read the blog article:
http://albertozavatta.com/blog/three-proprietary-and-exclusive-methods-for-research/
Alberto for The Brand Hoya Lens Italia. Towards a new vision.
CBL- Creative Brainstorming Lab Ideation and Direction
Brand Strategic Coding - Abstract
Inspirational moodboards for positioning
Dedicated In-Store ADV Campaign Stimuli
Domus new pay-off
INSPIRATION FOR THOUGHTS
Empowering inspirational thinkers. Since 1928
“Domus. Empowering inspirational thinkers. Since 1928 “is Domus new international pay-off. Domus is the magazine of Domus Publishing Group dedicated to the world of architecture, design and art. It was founded by famous artist Gio Ponti in 1928.
The Domus new international pay-off is the result of a study by the strategic communication agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta carried a wider, preliminary investigation on a new strategic positioning and approach for the brand as a whole. The pay-off was the first of many outcomes that will inspire the brand in the near future.
A tribute to the anticipatory and visionary ability that has characterised the magazine for almost a century. A tribute to the thinkers who have drawn – and will continue to draw – inspiration from it.
Inspiration at the heart of Domus new international pay-off
“Inspiring thought has always been Domus’ vocation,” commented Walter Mariotti, editorial director. “In this sense, the pay off elaborated by the strategic staff fully illuminates the brand’s heritage and its future prospects.”
Take a look at the digital edition of Domus Magazine:
Generated by the strategic positioning and in support of the new message, the magazine also presented a new advertising campaign. A visual campaign that depicts the magazine on the desks of renowned thinkers and intellectuals.
The launch of Domus new international pay-off coincides with the celebrations for the ninetieth birthday of the famous magazine.
About Alberto Zavatta
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design.
Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding.
Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Another example of pay-off’s creation? Check the following:
http://albertozavatta.com/starbucks-reserve-roastery-milan/
Starbucks Reserve Roastery Milan
Alberto for Domus new pay-off
Creative Braistorming Lab
Strategic Brand Advisory
Corporate Code
International Pay-off Creation
African Development Bank
DEVELOPING SCENARIOS IN AFRICA
African Development Bank: Alberto’s tasks
African Development Bank (Banque Africaine de Développement) institutional communication planning (annual report) and definition of the branded visual orientation guidelines.
The project focused in particular on the organisation of content related to the large infrastructural works of the member countries of this important supranational institution (roads, motorways, ports, airports, bridges, hospitals, extraction plants, oil fields) and activities aimed at education of the new generations of the African continent.
African Development Bank Mission and Strategy
The overarching objective of the African Development Bank (AfDB) Group is to spur sustainable economic development and social progress in its regional member countries (RMCs), thus contributing to poverty reduction.
The Bank Group achieves this objective by mobilising and allocating resources for investment in RMCs and providing policy advice and technical assistance to support development efforts.
In 2015, all multilateral development institutions have agreed on a same set of objectives, called the Sustainable Development Goals. They are:
Sustainable Development Goals of the Bank
End poverty in all its forms everywhere. End hunger, achieve food security and improved nutrition and promote sustainable agriculture. Ensure healthy lives and promote well-being for all at all ages. Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all. Achieve gender equality and empower all women and girls. Ensure availability and sustainable management of water and sanitation for all. Ensure access to affordable, reliable, sustainable and modern energy for all. Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all. Build resilient infrastructure, promote inclusive and sustainable industrialisation and foster innovation. Reduce inequality within and among countries. Make cities and human settlements inclusive, safe, resilient and sustainable.
Ensure sustainable consumption and production patterns. Take urgent action to combat climate change and its impacts. Conserve and sustainably use the oceans, seas and marine resources for sustainable development. Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss. Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels. Strengthen the means of implementation and revitalise the global partnership for sustainable development
Find out more at: https://www.afdb.org/en
Credits
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design.
Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding.
Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Check also
http://albertozavatta.com/usaid-dai-women-in-the-economy-kabul/
USAID DAI Women in the Economy (Kabul)
Alberto for African Development Bank
Brand Strorytelling
Corporate Copywriting
Photography & BTL Art Direction
The Barilla Group Experience
CONTEMPORARY ITALIAN WORLDWIDE
The Barilla Group Experience – Brand tutoring
Alberto Zavatta’s experience with the Barilla Group can be defined as a crucial moment in his personal and professional career. In fact, Alberto Zavatta – from 1996 until 2010 – has dealt extensively with the aspects of the Barilla brand under multiple facets.
His collaboration as global consultant and corporate identity tutor of the Barilla brand has led him to deal with numerous products, brands and companies of the Barilla Group, in Italy and internationally.
Alberto Zavatta has followed the evolution of the Barilla Group internationally, both for the strategic positioning of brand and product and for the global brand design architecture (with a particular focus on the US market between 2000 and 2008).
For more about Barilla Group:
https://www.barillagroup.com/en
The Barilla Group Experience – An international challenge
He worked at implementing the brand tutoring function with the Barilla marketing teams. Parma, Paris, Duesseldorf, Chicago, New York, Mexico City, Athens, Istanbul.
The result of this action was to develop with those team an harmonious and coordinated brand system, even on markets very different for food culture and for social characteristics.
Within the Barilla Group’s portfolio, Alberto also advised for the brands: Mulino Bianco, Wasa, Pavesi, Voiello, Misko, Kamps and Filiz.
Alberto Zavatta participated in numerous product creation activities by working directly with Barilla’s international teams in charge of research and development. Therefore he gained considerable experience in the field of food design, food innovation and food communication.
Credits
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design.
Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding.
Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Check also
http://albertozavatta.com/blog/monini-monovarietal-organic-oils-awarded/
Alberto for The Barilla Group Experience
Brand Tutoring
Global Brand Architecture
Corporate and International Relations
Brand and Product Strategy
Brand and Packaging Design
Credits: Photography © Barilla
Voices of Shaping the Unconventional
PERSPECTIVES THAT MAKE A DIFFERENCE
Voices of Shaping the Unconventional
Alberto Zavatta with Mauro Panigo present the VOICES OF SHAPING THE UNCONVENTIONAL: testimonies of culture and society, able to inspire and guide the ways of doing, behaving, working and living in urban spaces and cities with post-modern and unconventional approaches.
At the heart of the campaign VOICES OF SHAPING THE UNCONVENTIONAL fourteen protagonists in the world of professions; women and men who promote a unique vision of contemporary culture and society every day.
What is “unconventional” today?
Representatives of architecture, finance, engineering, music, culture, academy, research, communication will share their point of view on a provocative topic with the public on the net. What is “unconventional” today? And how much the “unconventional” can be a differentiating factor and a generator of new territories for thoughts and actions?
The creators of Contemporary Urban, Mauro Panigo – architect and art director – and Alberto Zavatta – strategist and communication mentor – welcome their guests in the setting of Clubhouse Brera and, with an informal and appropriately “unconventional” approach, meet them in front of a camera and a few questions ranging from public to private.
Alberto’s words
“The idea that inspires the initiative – says Alberto Zavatta – is simple and essential. We wish to address the issue of change, of professional and human resilience, of the increasingly frequent osmosis between worlds that are often thought to be unable to communicate with each other. These meetings testify, however, with great intensity, that transformation, innovation, creativity go through a conscious and oriented multi-cultural and multi-disciplinary approach “.
The voices, the personalities
Silvia Colombini – Soprano d’Arti – Performing Arts Soprano; Paolo Cresci – Head of Sustainability and Plants – ARUP ITALIA; Mario Cucinella, Architect – Founder of MCA Architects; Diego Deponte, Partner & Technical Director – Systematica; Isabella D’Isola, Professor of Philosophy and Writer; Paolo Facchini, Partner & President – Lombardini22 Group; Giammichele Melis, Project Director and Head of Business Development – ARUP Milano; Mauro Panigo, Architect and Art Director – Creator & Co-Founder of Contemporary Urban; Leonardo Previ, Founder of Trivioquadrivio – Professor at the Catholic University of Milan; Alessandra Perrazzelli, A2A Vice President – Former Country Manager Barclays Italy; Lionella Scazzosi, Professor of the Polytechnic of Milan – Advisor International Comittee ICOMOS; Stefano Susani, CEO of the NET Engineering International Group; Tommaso Vincenzetti, Brand Manager and DOMUS International Director – Domus Publishing; Alberto Zavatta, Strategist and Communication Mentor – Creator & Co-Founder of Contemporary Urban.
Project co-conceived and developed with the collaboration of Architect Mauro Panigo for Contemporary Urban.
To watch all interviews (either long or short version), don’t miss:
https://www.youtube.com/channel/UCmiCccOFgATvwlaw3sGEK-Q
Credits
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design.
Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding.
Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Check also
Listen to the voices of women entrepreneurs in Afghanistan:
http://albertozavatta.com/usaid-women-in-the-economy-interviews-kabul/
USAID Women in the Economy – Interviews
Alberto for Voices of Shaping the Unconventional
Cultural Event Creation
Video Interviews
Social Themes Definition
Multi-disciplinary Approach Style
Net Engineering Pay-Off
TAKING YOU EVERYWHERE
Net Engineering Pay-Off – Taking you everywhere
Alberto Zavatta creates the new NET Engineering pay-off: Taking you everywhere.
An essential and direct statement that expresses dynamism and mobility. It communicates credibility and invites the reader to trust the message. Potential and ability to go beyond borders, contemporaneity and future. It puts the person (you) at the center and suggest a solution. Moreover, it leads not only to a physical destination, but also to an intangible destination: imagination, creativity and innovative thinking.
Finally, “Taking you everywhere” is the output of a dedicated study carried by Alberto Zavatta and Mauro Panigo for Contemporary Urban – Shaping the unconventional.
The study is part of a broader corporate strategic communication investigation conducted for NET Engineering International in the period May – September 2018.
About Net Engineering
NET is a leading Group in multimodal urban mobility, high speed railway connections, sustainable infrastructure asset planning.
NET Engineering International is an independent international engineering and consultancy group of companies. It counts more than 380 staff and 40 M€ turnover. They are active in the smart mobility and transportation sectors, with a core competence in heavy and light rail systems. They serve private and public Clients all across Europe.
Four companies build up NET Engineering International Group. NET Engineering Italy, Spiekermann (Germany), Seecon (Germany) and ENGinet /NET Engineering Bulgaria.
The group is Italian (Milan, Rome, Monselice) and German (Düsseldorf, Berlin, Dresden, Duisburg, Frankfurt, Hamburg, Hannover, Magdeburg, Stuttgart, Leipzig, Halle). It also has projects and offices in Bulgaria, Azerbaijan, Serbia, Argentina.
Find out more about NET Engineering International at: www.net-international.com
Project conducted and developed on behalf of Architect Mauro Panigo / Contemporary Urban.
Credits
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design.
Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding.
Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Check also
Discover more about Net Group’s strategic approach with Alberto Zavatta:
http://albertozavatta.com/net-engineering-international-strategy-identity/
Alberto for Net Engineering Pay-Off
Brand Strategy
Creative Brainstorming Lab
Corporate Code
Communication Strategy Directions
Pay-off creation "Taking you everywhere"
Perpetua at Starbucks Reserve Roastery
WE HAD TO INVENT IT
Alberto Zavatta for Perpetua at Starbucks Reserve Roastery in Milan.
Alberto Zavatta is the creator of Perpetua’s international pay-off “WE HAD TO INVENT IT”. He has oriented Perpetua’s values and corporate communication from its birth.
Alberto recently collaborated on the launch of Perpetua and WRÅD Endorsed by Perpetua in the Starbucks Reserve Roastery in Milan.
Starbucks selects iconic Italian brands to celebrate the opening of the Starbucks Reserve Roastery in Milan. Official partners are Perpetua and WRÅD Endorsed by Perpetua with exclusive sustainable collections, made with innovative materials and production processes.
Perpetua is a brand rooted on a strong philosophy of doing, created by Alisea Recycled and Reused Objects Design, since 1994. It is a pioneer in the manufacturing of design objects for corporate marketing strategies through the re-cycling and up-cycling of materials.
Experiencing the Starbucks Reserve Roastery
The Starbucks Reserve™ Roastery in Milan is the new experiential destination dedicated to the roasting and making of coffee.
It is located in the historic Post Office building of Piazza Cordusio. The 2,000-sqm Roastery will offer unique coffee blends in a fascinating environment. A place dedicated to the people of Milan, amplifying their passion for coffee.
Visit the Reserve Roastery:
https://www.starbucksreserve.com/it-it/locations/milano/highlights
Innovative design objects
PERPETUA e WRÅD Endorsed by Perpetua add to the experience of the Starbucks Reserve Roastery in Milan. Their capsule collections have a common ingredient. The innovative re-use of graphite powder, byproduct of industrial production processes.
Catalyzing change through innovative design objects. These objects are the result of more than twenty years of consistent research in the field of recycling and upcycling.
PERPETUA e WRÅD Endorsed by Perpetua values are in sync with the needs of our planet and people. A mindset aligned with the ethical and sustainable direction taken by Starbucks.
Exclusively for the Starbucks Reserve Roasteries worldwide (Milan, New York and Seattle) Perpetua presents never-before-seen sets of the iconic pencil Perpetua. It’s the only one in the world entirely made of repurposed graphite powder from industrial production cycles.
Credits
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design.
Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding.
Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Check also
http://albertozavatta.com/blog/monini-monovarietal-organic-oils-awarded/
Monini Monovarietal Organic Oils awarded
Alberto for Perpetua at Starbucks Reserve Roastery
Creator of the international pay-off WE HAD TO INVENT IT
Perpetua & WRAD Living Communication
Press Release
The Monini Monovarietal Line
THE ITALIAN EXCELLENCE CONQUERS L.A.
The Monini Monovarietal Line of Organic Oils
The Monini Monovarietal Line of Organic Oils by Frantoio del Poggiolo has been proudly awarded several times during the 2018 edition of the Los Angeles International Extra Virgin Olive Oil Competition.
Among the prizes: the Award for the Best Absolute Oil among 658 oils from all over the world.
The strategic communication agency ALBERTO ZAVATTA – Inspiring the next you was appointed at developing the concept and packaging design for the Monini Monovarietal Organic Oils. This Top Quality EVO Line received eight awards, by hitting the first positions at almost all available categories. An amazing success.
The design of the Monini Monovarietal Line
The design interprets the uniqueness of the Extra Virgin Monovarietal Line through a bottle with a simple and linear shape. The label is also very essential and combines the curved movement of the die-cut profile with the squared structure of the logo.
Solid and flat colors are the protagonists of the background and dialogue with silver.The use of silver is very challenging, particularly in a food category where gold color is prevalent.
Every single element of the pack design aspires to speak of originality, elegance, quality and “modern Italian” style, far from the clichés of a déjà-vu tradition.
Monini Monovarietal: three types, three worlds of taste
Cultivar (single variety) Coratina is originally from Puglia. It has intense floral and vegetable aromas of green almond and arugula. Spicy hints of white pepper. In the mouth it is fresh and fruity, with intense and persistent bitter and spicy.
Cultivar (single variety) Nocellara originally from Sicily. It presents itself with aromas reminiscent of tomato leaf, mowed herbs, with hints of mint and sweet almond. In the mouth it is very fresh balanced slightly bitter and spicy.
Cultivar (single variety) Frantoio originally from central Italy. It has intense vegetable aromas of artichoke and thistle and fruity notes of green almond. In the mouth it is elegant and balanced with strong and persistent bitter and spicy.
To discover the qualities and production techniques of the Monovarietal Extra Virgin Oils, visit the dedicated section here.
Credits
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design.
Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding.
Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Check also
http://albertozavatta.com/blog/decantato-monini-product-of-the-year-2020/
Alberto for The Monini Monovarietal Line
Creative Concept
Brand & Label Artistic Direction
Credits: Photography © Monini
USAID Women in the Economy (WIE)
EMPOWERING THE COMMUNITY OF BUSINESS WOMEN IN AFGHANISTAN
USAID Women in the Economy (WIE) – An insight
USAID Women in the Economy (WIE) is a United States Agency for International Development initiative, part of the Promote-WIE program. The US Agency is the world’s premier international development agency and a catalytic actor driving development results.
As a USAID-funded program, USAID Women in the Economy project (WIE) partners with Afghan women, with women-owned businesses or businesses that employ at least thirty percent women.
USAID Women in the Economy project works with job seekers, businesses, financial and training institutions, and many other stakeholders. WIE’s paramount goal is to help Afghan women make investments in their own success and enter the mainstream Afghan national economy.
More about Women in the Economy Project: www.promote-wie.com
USAID Promote Program
The USAID Promote Project is a five-year program consisting of four separate Task Orders targeting the education, promotion, and training of a new generation of Afghan women.
With the goal of increasing women’s contribution to Afghanistan’s development, Promote strengthens women’s rights groups, boosts female participation in the economy, increases the numbers of women in decision-making positions within the Afghan Government, and help women gain business and management skills.
More about the United States Agency for International Development: www.usaid.gov
Alberto Zavatta’s tasks with Women in the Economy
Alberto had the chance to meet with a team of enthusiastic people, have talks with local companies (run by women and/or with a relevant female workforce) and evaluate with them the possibilities of growth for the future.
He offered his training sessions on communication, branding and packaging and corporate design to an audience of MBA students and entrepreneurs. Tasks also included dedicated support (strategy and communication) to selected women-owned businesses.
Credits
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design.
Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding.
Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Check also
http://albertozavatta.com/usaid-women-in-the-economy-interviews-kabul/
Alberto for USAID Women in the Economy (WIE)
International Development Consultancy
Strategic Communication and Marketing Advisrory for Afghan Companies
Branding & Total Identity Seminars
Communication Mentoring
The Goldozi Project Event
INTERNATIONAL DEVELOPMENT - THE UNIQUE AFGHAN EMBROIDERY
The Goldozi Project Event: where culture meets fashion
The Goldozi Project Event : the millenary tradition of Afghan embroidery in Milan. A project born to support a network of 15,000 embroidery and woven women from Afghanistan. The Goldozi Project Event was hosted within the AFGHAN TREASURES IN ITALY LUXURY SHOW. An event sponsored by the United States Agency for International Development – USAID. The Luxury Show was held in Milan on 26 and 27 June 2019 at the Salone dei Tessuti. Alberto Zavatta – Inspiring the next you was the agency selected by USAID/FHI360 for the communication of the initiative. A unique opportunity that brought Afghanistan’s culture closer to ours, offering moments of encounter, debate and cultural and economic exchange.
The Goldozi Project Event: a new appointment
The Goldozi Project Event – “Culture meets fashion” is a new appointment in the panorama of fashion and fabric culture in Milan. It was born with the aim of bringing together two worlds. The millennial tradition of Afghan embroidery and the Italian fashion market, devoted to high quality materials. The event favored the discovery of Afghan embroidery and fabrics by a selected audience of professionals. Guests from the fields of fashion, art, culture and communication encountered a commercial, creative and productive exchange network. Back home, the event will have an undoubted social impact. In fact, Goldozi stands beside the female population of Afghanistan (a network of about 15,000 women). Goldozi had the pleasure of inviting exponents of the world of fashion, fashion production and specialized press. The Goldozi Fashion Presentation proposed the original creations of its designers: Hassina Ghani, Zarif, Laman, Azezana and Hassina Design .
Alberto Zavatta’s words
“For another USAID project for Afghan women, I had the opportunity to spend time in Kabul in March. It is a country that needs a lot, as you can imagine. The possibility of supporting the Goldozi initiative is for me today an awesome gift. A veritable professional, cultural and human journey of great value. Goldozi brings a message of development, beauty and support to hundreds of families. It is a promise for a better future, or a different future for Afghanistan “.
The scopes of Goldozi
Goldozi in Dari language means “embroidery”. The project was born four years ago by the will of the US agency for international development (USAID). Goldozi was awarded in April 2018 by FHI360 for the Afghanistan Jobs Creation Program (AJCP ). Goldozi aims to create jobs in the manufacturing sector in Afghanistan. It supports the promotion of trade, facilitating the export of textile products. Indeed, the tradition of embroidery in Afghanistan has an ancient history. Traditionally, this technique was considered an art form. capable of being reflected in the aesthetic culture of the place and literally took shape in the clothes and furnishings. Embroidery is a rooted part of the Afghan cultural background. It represents a real resource for families to overcome difficulties. For this reason Goldozi promotes a brand that speaks of an authentic product created by Afghan women. The project selects, trains and certifies 500 entrepreneurs. They are mostly women who have knowledge of the product and interest in entering the managerial world. These people represent 15,000 women who are located throughout Afghanistan. Goldozi gives them the opportunity to acquire the tools necessary to be familiar with the complex dynamics of the market. They have the opportunity to get in touch with designers, buyers and retailers. And to promote at the same time the ethical sense behind the production. The project therefore works on two fronts. Primarily it connects the markets both locally in Afghanistan and internationally. Secondarily, it supports new professionals, capable of making themselves competitive in the textile market.
Find out more about Goldozi and the program’s initiatives:
https://www.fhi360.org/projects/goldozi
Credits
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design. Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding.Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Check also
http://albertozavatta.com/blog/afghanistan-national-saffron-growers/
Afghanistan National Saffron Growers
Alberto for The Goldozi Project Event
International Development Consultancy
Full Brand Strategy
Event corporate communication and organisation
Fashion Industry relations management and B2B relations
Press Office
The Herat Saffron Project
USAID AND WOMEN IN THE ECONOMY - AFGHANISTAN
Meeting with the ANSGU for the Herat Saffron Project
Alberto Zavatta meets the Afghanistan National Saffron Growers Union in Herat (ANSGU) for the Herat Saffron Project. The two-day encounters have highlighted the role of communication and branding for the saffron sector not only in Herat but in the whole Afghanistan.
A Consortium Brand for Herat?
Mr Zavatta has presented a series of relevant corporate communication case studies of premium products worldwide. He has discussed with all the participants about the future of saffron within a protected denomination scheme and a territorial brand vision. The project will take into consideration sustainable and feasible actions of marketing and communication support to this unique, precious symbol of Afghanistan’s food culture.
The Afghanistan National Saffron Growers Union is a national organization established in April 2013 with the scope of coordinating the activities of saffron farmers, associations, companies and other interested stakeholder of saffron industry.
The Union, founded and guided by President Eng. Bashir Ahmad Rashidi, comprises more than 38 associations and 42 companies and has its main office in the Herat province.
An initiative promoted by USAID Women in the Economy
The event took place thanks to the USAID-funded program Women in the Economy (WIE). WIE partners with Afghan women to help them find a new or better job. The program supports women-owned businesses or businesses that employ at least thirty percent women to increase their revenues.
WIE works with job seekers, businesses, financial and training institutions, and many other stakeholders. The goal is to help Afghan women make investments in their own success and enter the mainstream Afghan national economy.
To learn more about USAID and WIE, visit: www.promote-wie.com and www.usaid.gov
Credits
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design.
Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding.
Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Check also
http://albertozavatta.com/blog/the-consortium-identity-values/
Alberto for The Herat Saffron Project
International Development Consultancy
Strategic and Marketing Advisory
Corporate Communication
The Decantato Monini Line
THE EXTRA VIRGIN IN ITS MOST RUSTIC ESSENCE
The Decantato Monini Line: Product of the Year Award
Alberto Zavatta designs the new pack for the Decantato Monini Line. The Decantato Monini Line is the winner of the Product of the Year 2020 award. It is a selection of Extra Virgin Olive Oils made with a very ancient technique but in a modern key.
The Decantato Monini Line: Quality and Process
Today many consumers buy the “first oil” of the season directly from the mill. In fact, they want to find the same characteristics of turbidity and craftsmanship. Therefore Monini, meeting this need and respecting the benefits of quality oil, presents a new line of Extra Virgin. They are obtained from raw materials in a completely natural way: the ancient technique of “decantation”. So, they are not filtered.
A path made of meticulous care in the selection of raw materials. Monini aims at maintaining both the artisan aspect of the oil and the shelf life of the product.
Such a natural process has two benefits. Primarily it frees the oils from the excess of water, secondarily from impurities. Impurities, in fact, naturally sit at the bottom of the tank and, over time, ruin the oil.
“Soft”, “Strong” and “Organic”: these are the three products that make up the line.
Find out more at: www.monini.com/it/l/olii-decantati
Concept and Design for the Decantato Monini Line
The image conveys the real tradition of EV Olive Oils: the label design talks of quality and countryside. As a result, script fonts, illustration, simple colours and graphic harmony generate the design of Decantato Monini.
Credits
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design.
Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding.
Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Check also
http://albertozavatta.com/monini-monovarietal-organic-oils-awarded-in-la/
Monini Monovarietal Organic Oils awarded
Alberto for The Decantato Monini Line
Brand name finding
Creative concept
Label design
Ziba Foods Packaging Redesign
DEFINING A NEW BRAND ARCHITECTURE
Ziba Foods packaging redesign – a new approach
The launch of Ziba Foods Packaging Redesign takes place for the international public in San Francisco. Ziba Foods is a young and dynamic brand that offers a selection of dried fruit from Afghanistan.
Alberto Zavatta – Inspiring the next you directed and created the new brand and packaging image of ZIBA FOODS. Designer Olesya Panasyugina was in charge of the artistic direction.
It is a fresh and contemporary visual approach. Colours are vivid and combine with a modern food illustration. The design focuses on the communication of the values of healthy nutrients and crunchy taste of the dried fruits.
Find more about Ziba’s philosophy at: www.zibafoods.com
Ziba means “beautiful”
Ziba Foods is an artisanal nut and dried fruit company. They provide health conscious consumers with delicious nutrient-dense, sustainably grown and socially responsible food sources. In fact, Ziba sources only the highest quality agricultural products, as they work directly with small-scale farms and cooperatives. And many grow wild without active cultivation. Ziba combines traditional hand sorting with modern food safety standards. By doing so, Ziba works to restore Afghanistan to its position as a world-renowned provider of nuts and dried fruit.
ZIBA Foods has offices in Kabul, Dubai and New York.
Read also:
Ziba Foods and the EFI Food Initiative (United Nations)
Ziba is proud to have been chosen as a partner of the EFI Food Initiative. A United Nations program run by the International Trade Center and funded by the European Union. The EFI Food Initiative is working to connect food artisans from developing countries to socially and environmentally conscious consumers. EFI strengthens the capacities of small, marginalised entrepreneurs, and the development of sustainable business models. EFI Food Initiative is working to further the UN Sustainable Development Goals.
Find out more about this initiative at: http://www.intracen.org/itc/projects/ethical-fashion/
Credits
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design. Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding. Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Check also
http://albertozavatta.com/the-afghanistan-national-saffron-growers-union-herat/
Alberto for Ziba Foods Packaging Redesign
New product and brand strategic positioning
Creative design
Redefinition of the visual balance of the product
Visual communication (photography and illustration)
Communication hierarchy
Master Plus Umanitaria Foundation
INNOVATION, ARTS AND DESIGN THINKING
Master Plus Umanitaria Foundation: experience and innovation
I am very happy for being invited to teach in two courses of the Master Plus Umanitaria Foundation of Milan.
I will bring the themes and experiences of strategic communication, business communication, aesthetic-emotional marketing, branding and communication trends within the courses “The metier of the arts – Fashion, Art & Design. Innovation and Beauty in the contemporary world” and “ST_ARTS UP! Creative driven innovation from heri(tag)e to future”.
Master Plus: Fashion, Art & Design. Innovation and Beauty in the contemporary world
This Master Plus responds to a specific need of the culture, fashion and design sector to produce strategic and economic value for the cultural and creative enterprise.
The aim of the project is to train a professional figure capable of conceiving and coordinating the activities of creating a cultural project, carrying out its strategic and financial planning and finally promoting and communicating it internationally using technologies and new means of communication.
Master Plus: “ST_ARTS UP! Creative driven innovation from heri(tag)e to future”
The initiative is aimed across several sectors of the cultural and creative business area. Primarily, “creative driven innovation” businesses play a focus role.
These are sectors with a strong design profile, which range from cultural promotion, to exhibition set-up and enhancement of beauty in all its cross-sector forms.
So, the project intends to provide aspiring entrepreneurs with the mastery of the theoretical and practical foundations for cultural and creative businesses, characterised by growing technology and organisation complexity, up to creating their own business .
More details here:https://www.umanitaria.it/formazione/alta-formazione
Credits
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design.
Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding.
Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Check also
http://albertozavatta.com/blog/usaid-dai-women-in-the-economy-kabul/
USAID DAI Women in the Economy (Kabul)
Alberto for Master Plus Umanitaria Foundation
Strategic communication
Business communication
Aesthetic-emotional marketing
Branding and communication trends
The Blog “The Food Cocoon”
INSPIRED BY ALBERTO ZAVATTA
Alberto Zavatta launches a new personal initiative: his blog “The Food Cocoon”.
Through his blog “The Food Cocoon” he decided to collect the images of his own dishes and recipes. Food has been at the center of Alberto’s personal and professional life for over 25 years.
A passion, a story.
Why Food?
Around food, hundreds of encounters have taken place, great friendships have developed, ideas have been created and exciting projects have been born.
More simply, food with its ingredients, its colours, its scents, its infinite nuances, manages to create unique moments and wonderful atmospheres. Food seals moments of joy, moments of relaxation, unexpected situations, unforgettable combinations.
In his blog “The Food Cocoon”, Alberto writes the posts with the intention of bringing the reader to an intimate and personal dimension. The dish, the recipe, are not the ultimate goal of the blog. They are only a starting point for a search for individual inspiration. In fact, the posts do not describe the details of the recipes but Alberto is always available to give his audience useful recommendations and tips.
With his poetic and colorful writing, Alberto captures the nuances of food with elegance and simplicity. By reproducing the sensations through words, the reader is accompanied in the discovery of a taste or a gastronomic characteristic.
Discover the blog “The Food Cocoon” at the following links:
www.instagram.com/thefoodcocoon
www.facebook.com/thefoodcocoon
Credits
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you, Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design. Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background, as his experience includes all levels of strategic communications and branding. Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Check also
www.albertozavatta.com/portfolio/the-barilla-group-experience
Alberto for The Blog “The Food Cocoon”
Creator
Author
Project Owner
Brand Owner
The Premium Line Selezione Italiana Monini
EXTRA VIRGINS WITH A SUSTAINABLE SOUL
A few months ago the strategic communication agency “ALBERTO ZAVATTA – Inspiring the next you” was appointed at developing the concept and packaging design for the THE PREMIUM LINE SELEZIONE ITALIANA MONINI. The line has now been launched and ready to play into the global market with a new touch of “100% Italian style and taste.
THE PREMIUM LINE SELEZIONE ITALIANA MONINI is made of High Quality Extra Virgin Oils, obtained from olives purchased and pressed exclusively in Italy. Only the best raw material, coming from carefully selected Italian mills, and processed with the competence of authentic “know-how”, gives life to the SELEZIONE ITALIANA MONINI
Selezione Italiana Monini – Total Identity
The challenge of communication (strategic positioning) and image (branding and packaging design) that Alberto Zavatta – Inspiring the next you took up for la Selezione Italiana MONINI was to be able to create a systemic total identity. The creation of a coded visual communication system allows three products with different characteristics to be identified under a single identity where la SELEZIONE ITALIANA brand signs and introduces the product narrative.
The line consists of Extra Virgin Granfruttato (strong taste), Amabile (soft taste) and Bios, an award-winning Organic Extra Virgin.
Find out more at:
https://www.monini.com/it/l/selezione-italiana
It is important to remember that Monini’s iconic products such as BIOS and Granfruttato converge in this new line. For Granfruttato, Mr Zefferino Monini personally selects only oils produced with olives harvested slightly earlier than ripening in search of an intense, elegant and fragrant character.
The positioning of the range
At the heart of the new line Selezione Italiana Monini we find continuous attention to supply chain control, guarantee of a quality consortium, challenge for an ethical and sustainable future, experience of unique taste.
The visual positioning is premium but – unlike many “luxury” food products – the materials and colours used for printing are in line with the principles of sustainability and respect for the environment.
The role of traceability
Selezione Italiana Monini is subject to traceability to allow the consumer to know the place of origin of the product purchased through a QR code placed on the label. A path made of care and sincere gestures, to offer products of excellent quality, controlled and guaranteed by the High Quality Extra Virgin Consortium (CEQ), a Institute that defines the rules and procedures for an Extra Virgin Oil that is always perfect for nutritional properties, taste and flavor.
Selezione Italiana Monini is also subject to traceability guaranteed by BUREAU VERITAS, a world leader in inspection, conformity verification and certification services, to allow the consumer to know the place of origin of the product purchased through a QR code placed on the label.
Credits
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you, Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design. Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background, as his experience includes all levels of strategic communications and branding. Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Check also
http://albertozavatta.com/blog/monini-monovarietal-organic-oils-awarded/
Alberto for The Premium Line Selezione Italiana Monini
Strategic Positioning
Creative Concept
Selezione Italiana name finding
Label Artistic Direction
Strategic Trade Presentation
Credits: Photography © Monini
The Engineering Company Alpina
Towards a new communication system
Alberto Zavatta – Inspiring the next you has carried out an extensive strategic and communication study for the Engineering Company Alpina. The project was conducted with Architect Mauro Panigo on behalf of Contemporary Urban and widely involved the participation of the Company’s Team at different levels and stages of development.
The task
The path undertaken with the Engineering Company Alpina focused on multiple aspects of the company’s image strategy, its positioning and its brand communication style with the aim of giving the brand a new, modern, smart identity, without losing its historical founding values and its high capacity of technological performance typical of the engineering dimension.
The integrated creative research for the Engineering Company Alpina aimed at better investigating the values and positioning directions for the development a new Alpina language and corporate message.
The method
The project was developed through the use of Alberto Zavatta’s CBL – Creative Brainstorming Lab™ and Brand Equity Pyramid Strategic Coding™.
For an insight on these proprietary methods
albertozavatta.com/blog/three-proprietary-and-exclusive-methods-for-research/
Positioning, Brand System and Tools
The research led to the identification of the fundamental guidelines on the brand and projects presentation through the definition of foundational keywords and a clear “tone of voice” that could be immediately associated to the positioning of the new brand Alpina SpA.
The most appropriate ways to find an innovative and original communication balance combining the peculiar qualities of the services offered with a more emotional and appealing dimension (aesthetic-emotional marketing) were evaluated. In fact, creating an ideal brand and product narrative becomes a potential distinctive brand engagement tool.
The strategic output defined the foundations for: the realisation of the new international pay-off “Engineering at its peak since 1954” (creative wording: Alpina > Alps > Mountains > Peak); the new logo design, conceived as an evolution of a former vintage logo of the 70s; a new copywriting style; a complete renovation of the website; a social media plan for Linkedin, including dedicated ADV campaigns; a contents’ lay-out for the corporate brochure, then developed internally by Alpina’s Graphic Design Team.
About the Company
Alpina is one of the oldest engineering company, established in Milan in 1954. Formerly owned by the holding companies La Centrale Finanziaria S.p.A. and Bastogi S.p.A., since 1989 it is owned by the professionals who work there. Present shareholders are Guido Peri, Paola Erba, Paolo Galvanin, Marco Bonfanti, Massimo Besio, Paolo Perrotta, Letizia Zanelotti, Adriano Fava, Marco Ghidoli.
Find more about Alpina and check its new website at:
Credits:
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design. Most importantly, Mr Zavatta has gained international experience over the years. His portfolio includes global communication projects for major multinationals and national companies. His experience includes all levels of strategic communications and branding. Style, creativity and Italian essence encounter passionate vision, cosmopolitan touch and global culture.
Check also:
http://albertozavatta.com/portfolio/domus-new-pay-off/
Alberto for The Engineering Company Alpina
CBL – Creative Brainstorming Lab™
Brand Equity Pyramid Strategic Coding™
New international pay-off ideation: “Engineering at its peak since 1954”
New logo design artistic direction
New copywriting style development
New website contents and lay-out directions
Social media plan for Linkedin, including dedicated ADV campaigns
Contents’ lay-out for Corporate Brochure
Marghoob – The true essence of Beauty
The very first beauty brand of Afghanistan
Alberto Zavatta – Inspiring the next you is very proud to announce the launch in Afghanistan of MARGHOOB – The true essence of Beauty, a new brand and line of products, results of Alberto’s advisory to the US Agency for International Development (USAID) and to DAI – Women in the Economy. Alberto’s collaboration, as strategic communication and branding consultant, with USAID/DAI project has started in March 2019.
For more info: USAID and DAI Women in the Economy
MARGHOOB – The true essence of Beauty
Many of the Afghan women who participate in the creation of the products under the brand MARGHOOB – The true essence of Beauty are women who have had difficult life experiences: exploitation, slavery, abuse, forced drug use for the purpose of submission. Work has become an opportunity for rehabilitation for these women and has given them a new sense of life.
MARGHOOB – The true essence of Beauty is brand created with and for PESHRAFT ZANAN – which translated means “Women Empowerment” – a private company owned by Ms Marghuba SAFI and based in Kabul. The Company is active in the production of natural organic skin care products: soaps, cosmetic creams , body-butter, etc.
The role and personality of Ms Marghuba SAFI is definitely a key factor for the identity, success and development of this productive reality. Ms Safi is a serious and determined woman strongly committed to work and passionate, a profound ethical sense in managing the company, a sincere motivation in supporting the Afghan women’s cause through concrete actions in which respect and work values are central.
Learn more about the experience of Ms Safi, watch Alberto’s Interview with Ms Safi.
PESHRAFT ZANAN places the work of women at the very center of its identity and positioning: the goal of providing women with job opportunities, thus strengthening their economic and social power, is a foundational principle. The team consists of 20 people, including managers, workers in various sectors of the company and farmers who offer the fruits of their land to the productions of MARGHOOB – The true essence of Beauty. At the moment the reference market is only the national one, although the possibility of accessing new markets is in the company’s objectives.
Click here to find out more about Peshraft Zanan and MARGHOOB – The true essence of Beauty.
Logo
The new brand name MARGHOOB is intended to communicate and to market the values and products of the company. It means desired, desirable, pleasant, coveted, agreeable, aimable, beautiful, lovely. A name that is fully in line with the market sector: appealing, feminine, delicate. Not last, a name that is also close to the name of the founder and owner of the company (Marghuba > Marghoob).
MARGHOOB – The true essence of Beauty as a whole with the new pay-off, reinforces the message of trust and authenticity.
Brand positioning
MARGHOOB is the first Afghan brand with a proven expertise in the beauty of the skin.
The combination of excellent quality ingredients – completely organic and 100% natural – and the cold craft method, which preserves the active principles of the botanicals, distinguish the “style of making” of MARGHOOB and the uniqueness of its soaps.
A name to trust, able to always provide specific soutions for each type of skin.
Yours too.
Line of products and key factors
MARGHOOB’s soaps are made from the unique encounter of natural oils (olive, coconut, almond, sunflower, corn, palm, beeswax) and top quality botanical products (cumin, saffron, lavender, turmeric, aloe vera, cucumber, marigold, rose). The combination of these ingredients, the attention to the needs of the skin, the seriousness in offering effective solutions for the problems of beauty and skin health are at the heart of MARGHOOB, the very first beauty brand of Afghanistan.
The new communication and branding strategy suggested by Alberto Zavatta reorganised the entire line of products and suggested a clear and precise system, which was subsequently taken up by the packaging structure. It was necessary to communicate the primary benefit of each product-ingredient: the solution to the skin problem; hence the secondary benefit: the action that the ingredient performs on a general level. The new logo, simple and modern, conveys elegance and quality. The packaging is contemporary, functional, strongly visual: it uses impactful colors, images and icons in order to communicate an original style and effective performance.
The packaging design project was developed in collaboration with the creative agency Euroart93.
Credits
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design. Most importantly, Mr Zavatta has gained international experience over the years. His portfolio includes global communication projects for major multinationals and national companies. His experience includes all levels of strategic communications and branding. Style, creativity and Italian essence encounter passionate vision, cosmopolitan touch and global culture.
Check also
Curious to discover another exciting project in the field of International Development? Enter the Afghan world of ZIBA FOODS.
Alberto for Marghoob – The true essence of Beauty
Global Brand & Communication Strategy
Brand Name creation
Pay-off Creation
Packaging and Visual Design Directions
Copywriting
Tender won for ACEBA
Afghanistan Competitiveness of Export-Oriented Businesses activity (ACEBA)
Alberto Zavatta – Inspiring the next you wins the international tender announced by DAI for USAID (United States Agency for International Development) for the ACEBA project.
About ACEBA
DAI is implementing the USAID funded Afghanistan Competitiveness of Export-Oriented Businesses activity (ACEBA) Program. The objective of this program is to enhance capacities of Afghan exporters and micro, small, and medium-sized enterprises (MSMEs) associated with export-oriented value chains, such as carpets, marble and granite, precious stones and jewelry, textiles, and cashmere as a means of promoting sustainable economic growth and increasing employment.
The tasks
Alberto Zavatta – Inspiring the next you will take care of the branding development, strategic communication and planning for the saffron, natural stones and marble, carpets sectors.
Alberto Zavatta had previously participated in USAID DAI Women in the Economy project (WIE) is a USAID-funded program. It partners with Afghan women, with women-owned businesses or businesses that employ at least thirty percent women.
USAID DAI Women in the Economy project works with job seekers, businesses, financial and training institutions, and many other stakeholders. WIE’s paramount goal is to help Afghan women make investments in their own success and enter the mainstream Afghan national economy.
Credits
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design. Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding. Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Check also
Curious to discover more about the protagonists of Women in the Economy? Watch the interviews:
http://albertozavatta.com/blog/usaid-women-in-the-economy-interviews/
Alberto for Tender won for ACEBA
branding development
strategic communication and planning
Markets involved:
- saffron
- natural stones and marble
- carpets
Fostering a Greener Future
NATUREVALUE - FOSTERING A GREENER FUTURE
Alberto Zavatta – Inspiring the next you develops the corporate communication and branding strategy for NATUREVALUE – Fostering a greener future.
Actions taken:
• brand name (Naturevalue) and the pay-off (Fostering a greener future)
• logo and brand identity
• corporate brand content and website design
• visual activities (photo shooting)
• social media strategy (to be launched)
About Naturevalue:
Naturevalue stands as a new, professional voice in the environmental, engineering and architectural market, firstly offering consultancy and valuable planning, characterized by:
• a shared and performing working method
• an extensive capacity for analysis and evaluation
• a unique combination of expertise and experience
• a marked aptitude to grasp the sensitive issues of the sector and to develop them
Visit Naturevalue’s website and discover the work method:
www.naturevalue.it
The Founders:
Maria Fernanda Stagno d’Alcontres and Francesca Soro have conceived and founded Naturevalue. To them, the company expresses the synthesis of the value acquired as members of the previous Commission for the Environmental Impact Assessment of the Italian Ministry of the Environment and Land and Sea Protection, (today: Ministry of Ecological Transition). For this reason, Naturevalue is the spontaneous development of an ever new personal and professional commitment to nature and its centrality in human life.
www.mite.gov.it/pagina/commissione-valificazione-impatto-ambientale-e-vas
The Network:
The brand gathers a network of professionals and experts who have been collaborating together for years. Many have been members of the former Commission for the Environmental Impact Assessment of the Ministry of the Environment and the Protection of the Territory and the Sea. So, for over 12 years they have shared a path full of challenges, of new themes to solve, of investigation and pioneering and avant-garde consultancy in the field of environmental governance.
Credits:
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design. Most importantly, Mr Zavatta has gained international experience over the years. His portfolio includes global communication projects for major multinationals and national companies. His experience includes all levels of strategic communications and branding. Style, creativity and Italian essence encounter passionate vision, cosmopolitan touch and global culture.
Check also:
albertozavatta.com/portfolio/domus-new-pay-off
Alberto for Fostering a Greener Future
• brand name (Naturevalue) and the pay-off (Fostering a greener future)
• logo and brand identity
• corporate brand content and website design
• visual activities (photo shooting)
• social media strategy (to be launched)
The Afghan Zafaran Consortium
The Afghan Zafaran Consortium
Alberto Zavatta – Inspiring the next you creates the new brand and strategic communication plan for the AFGHAN ZAFARAN CONSORTIUM. The project is promoted by DAI for USAID (United States Agency for International Development) within the ACEBA program.
About the ACEBA Program:
About Afghanistan Competitiveness of Export-Oriented Businesses activity (ACEBA)
DAI is implementing the USAID funded Afghanistan Competitiveness of Export-Oriented Businesses activity (ACEBA) Program. The objective of this program is to enhance capacities of Afghan exporters and micro, small, and medium-sized enterprises (MSMEs) associated with export-oriented value chains, such as carpets, marble and granite, precious stones and jewelry, textiles, and cashmere as a means of promoting sustainable economic growth and increasing employment.
More about USAID here
Actions taken:
Alberto Zavatta – Inspiring the next you has taken care of the branding development, strategic communication and planning for the Saffron Industry:
- Market scenario and analysis
- Afghan Zafaran Consortium brand positioning and values
- Afghan Zafaran Consortium logo design and corporate identity
- Brand Manual and Creative Guidelines
- Strategic Communication Code
- Marketing and Communication Plan and Tools
- International Events Directions and Tools
Building the Consortium Roadmap:
Alberto Zavatta had previously participated in USAID DAI Women in the Economy project (WIE) is a USAID-funded program. Within the WIE project, he helped build the roadmap for the creation of a Saffron Consortium, meeting and working directly with the main stakeholders of that industry (farmers, rural communities, producers, associations and government representatives).
Credits:
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design. Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding. Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Check also:
Curious to discover more about the protagonists of Afghan Zafaran Consortium? Click here.
Alberto for The Afghan Zafaran Consortium
Market scenario and analysis
Afghan Zafaran Consortium brand positioning and values
Afghan Zafaran Consortium logo design and corporate identity
Brand Manual and Creative Guidelines
Strategic Communication Code
Marketing and Communication Plan and Tools
International Events Directions and Tools
MORE TO COME
THE NEXT PROJECT IS ON THE WAY
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