Ziba Foods and Scuderia AlphaTauri

Scuderia AlphaTauri and FlexBox are pleased to announce the successful assignment of their Official Partnership to benefit Ziba Foods, a fast-growing, mission-led healthy nutrition brand.

 

Ziba Foods is a U.S.-based artisanal food company that specializes in heirloom and wild-grown dried fruits and nuts from the mineral-rich valleys of Afghanistan. With a passion for social enterprise and impact investing, FlexBox founder Henrik Nielsen has exercised his vision to support the livelihood of local women and farmers through a strategic investment in Ziba Foods.

“Given that Scuderia AlphaTauri is a globally known racing team which embodies a premium lifestyle-oriented ethos, I see them as a perfect platform to promote my latest endeavor with Ziba Foods. Together, we want to use their global platform to provide international visibility to healthy nutrition while helping to achieve sustainable social and economic stability in a developing nation” said Henrik Nielsen, Founder of FlexBox and Investor in Ziba Foods.

“Henrik is a real motorsports enthusiast, but he also has tremendous lateral vision and an ability to direct resources to where they are most needed,” Franz Tost commented on the assignment. “In many ways, Ziba Foods is everything that Formula One embodies: Inspired by the highest quality, respect, and fair play. Driven by excellence, innovation, and good health. We are grateful to Henrik for placing his trust in us and very pleased to welcome Ziba to the team.”

The AT03 cars will race with a revised livery to include the Ziba Foods branding on the front wing endplates and nose for the remainder of the 2022 Formula One season.

 

Alberto Zavatta – Inspiring the next you collaborates with Ziba Foods as a corporate branding and design  international advisor.

Credits:

Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design. Most importantly, Mr Zavatta has gained international experience over the years. His portfolio includes global communication projects for major multinationals and national companies. His experience includes all levels of strategic communications and branding. Style, creativity and Italian essence encounter passionate vision, cosmopolitan touch and global culture.

 

Find out more at:

www.albertozavatta.com/tag/zibafoods/

www.zibafoods.com

 

 

 

Ziba Foods at the Fancy Food Show

 

Ziba Foods Design by Alberto Zavatta 
Winter Fancy Food, San Francisco – January 19 to 21: Ziba Foods.

The launch of the new image and pack design of ZIBA FOODS takes place for the international public. ZIBA FOODS is a young and dynamic brand that offers a selection of dried fruit from Afghanistan. (www.zibafoods.com).

Alberto Zavatta – Inspiring the next you directed and created the new brand and packaging image of ZIBA FOODS. Designer Olesya Panasyugina was in charge of the artistic direction.

It is a fresh and contemporary visual approach. Colours are vivid and combine with a modern food illustration. The design focuses on the communication of the values of healthy nutrients ​​and crunchy taste of the dried fruits.


Ziba means “beautiful”

Ziba Foods is an artisanal nut and dried fruit company. They provide health conscious consumers with delicious nutrient-dense, sustainably grown and socially responsible food sources.

In fact, Ziba sources only the highest quality agricultural products, as they work directly with small-scale farms and cooperatives. And many grow wild without active cultivation.

Ziba combines traditional hand sorting with modern food safety standards. By doing so, Ziba works to restore Afghanistan to its position as a world-renowned provider of nuts and dried fruit.

ZIBA Foods has offices in Kabul, Dubai and New York.

Read also the article of Specialty Food Magazine


Ziba Foods and the EFI Food Initiative (United Nations)

Ziba is proud to have been chosen as a partner of the EFI Food Initiative. A United Nations program run by the International Trade Center and funded by the European Union. The EFI Food Initiative is working to connect food artisans from developing countries to socially and environmentally conscious consumers.

EFI strengthens the capacities of small, marginalised entrepreneurs, and the development of sustainable business models. EFI Food Initiative is working to further the UN Sustainable Development Goals.

Find out more about this initiative here


Special Thanks

It was a pleasure to work with the ZIBA team. Many thanks for this opportunity, Claudia Cellini, Raffi Vartanian and Patrick Johnson.



Credits

Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you, Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design. Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background, as his experience includes all levels of strategic communications and branding. Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.


Check also

About Afghanistan and my last project with the Herat saffron producers, you may also read:
albertozavatta.com/blog/afghanistan-national-saffron-growers/

 

Afghanistan National Saffron Growers




USAID Women in the Economy – Interviews

 

USAID Women in the Economy – an introduction 

Within the USAID Women in the Economy project, Alberto Zavatta has recently met three women-entrepreneurs. Watch the interviews and discover more about Afghan women’s actions for a better future.


Benazir Yakta


Benzir established her company in 2017. She produces dry fruits and nuts of various qualities that she exports to a few countries, including India, UK, Dubai. As a young female entrepreneur, Benazir Yakta focuses on female work. She is employing around a hundred women: 80 part-time and 20 full-time. They are located in different provinces (Kandahar, Daikundi, Ghazni and Logar). Around 20 farmers complete the Company’s network, reinforcing the link between the brand and the local communities.


Watch Benazir’s interview

 


Marghouba Safi

Marghouba is the founder and owner of PESHRAFT ZANAN (which translated means “Women Empowerment”). It is a private company based in Kabul, active in the production of “natural organic skin care products”. Soaps, cosmetic creams, body-butter are just some of them.

Mrs Safi places the work of women at the very center of her vision. So, the goal of providing women with job opportunities, thus strengthening their economic and social power, is her foundational principle.

Watch Marghouba’s interview

 


Sona Mahmody

Sona created RUMI in 2015, a company offering saffron and dried fruits/nuts with an improved quality.

She is the female face of the company and its constituent values. In fact, Rumi counts on a workforce made up of women, among which, in particular, there are 20 women dedicated to the processing of saffron in the district of Karokh, Province of Herat.

Sona is also on the Board of Directors of the Afghan Women Chamber of Commerce and Industry: evidently, a role that greatly exalts her “feminine” vocation of the business vision.

Watch Sona’s interview



About the WIE Project

Women in the Economy (WIE) is a USAID-funded program that partners with Afghan women to help them find a new or better job, and with women-owned businesses or businesses that employ at least thirty percent women to increase their revenues.

Through a series of programs under the theme of Forward Together, USAID Women in the Economy works with job seekers, businesses, financial and training institutions, and many other stakeholders throughout Afghanistan.


The goal is to help Afghan women make investments in their own success and enter the mainstream Afghan national economy.

Discover more about DAI – Women in the Economy:
www.promote-wie.com




Credits

Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design. Most importantly, Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. this makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding. Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.


Check also

If you liked this topic,  read also the post about the Saffron Producers of Herat (Afghanistan). 

albertozavatta.com/blog/usaid-dai-women-in-the-economy-kabul/


USAID DAI Women in the Economy (Kabul)