Domus new pay-off

Empowering inspirational thinkers. Since 1928

“Domus. Empowering inspirational thinkers. Since 1928 “is Domus new international pay-off. Domus is the magazine of Domus Publishing Group dedicated to the world of architecture, design and art. It was founded by famous artist Gio Ponti in 1928.

The Domus new international pay-off is the result of a study by the strategic communication agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta carried a wider, preliminary investigation on a new strategic positioning and approach for the brand as a whole. The pay-off was the first of many outcomes that will inspire the brand in the near future.

A tribute to the anticipatory and visionary ability that has characterised the magazine for almost a century. A tribute to the thinkers who have drawn – and will continue to draw – inspiration from it.


Inspiration at the heart of Domus new international pay-off

“Inspiring thought has always been Domus’ vocation,” commented Walter Mariotti, editorial director. “In this sense, the pay off elaborated by the strategic staff fully illuminates the brand’s heritage and its future prospects.”

Take a look at the digital edition of Domus Magazine:


Generated by the strategic positioning and in support of the new message, the magazine also presented a new advertising campaign. A visual campaign that depicts the magazine on the desks of renowned thinkers and intellectuals.

The launch of Domus new international pay-off coincides with the celebrations for the ninetieth birthday of the famous magazine.


About Alberto Zavatta

Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design.

Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding.

Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.


Another example of pay-off’s creation? Check the following:


Starbucks Reserve Roastery Milan