Opportunities and benefits
The Consortium identity values are the protagonists of this interview of Alberto Zavatta to Nicolò Mascheroni Stianti. Within the USAID-Funded Program “Women In The Economy”, Mr Zavatta met with Mr Mascheroni to discuss potential opportunities and benefits for a Consortium Brand for Saffron In Afghanistan.
Mr Nicolò Mascheroni Stianti is Board Member of the CONSORZIO VINO CHIANTI CLASSICO in Tuscany. It is the oldest and most prestigious wine consortium of Italy, protecting, overseeing and valorising the Chianti Classico denomination.
A Consortium brand for Afghan Saffron
Talking about the Consortium identity values: What are the strengths of a consortium? How does a consortium brand influence the product positioning? What are the its competitive advantages ? Which role do play the private initiative and the government institutions?
These are the main themes proposed by the interview, within the project followed by Alberto Zavatta in Afghanistan. The project aims at creating a consortium brand capable to protect and promote the Herat Saffron and the territory communities. The local referent of the initiative will be the Afghanistan’s National Saffron Growers Union (ANSGU) based in Herat, where saffron growers are concentrated.
Watch the full interview (in english) at the link below:
Interview with Mr Mascheroni
On behalf of the USAID-WIE Teams in Kabul and Herat (Afghanistan), a special “thank you” goes to Mr Mascheroni and to the Consorzio Chianti Classico.
Discover the Cosorzio Chianti Classico here: www.chianticlassico.com
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design. Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding. Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
The interview with Mr Mascheroni contributed to the content of the post below.
Afghanistan National Saffron Growers