Casa Alberti Architeca Italiana – The Tasks
Casa Alberti Architeca Italiana is a project of Alberto Zavatta between Italy and Tunisia. A challenging experiment that brought Alberto to define for Casa Alberti a full strategic branding approach. From positioning to brand design to shopping experience.
It all starts with the name and the sign. In fact, they are the first carriers of the message and values. Casa Alberti’s identity proposes a minimalist, square sign, full of an energetic and elegant red. Metaphor of the entrance door in a place.
Casa Alberti – The concept
The name “Casa Alberti” represents a place (the house) and a family tradition (Alberti). The descriptor “Architeca Italiana” transfers the Italianian essence of its contents, collected into a “new space” where architecture is at the center.
Casa Alberti Architeca Italiana was born from the intuition of a group of young Italian entrepreneurs, heirs of the “know-how” of important Lombard production companies. With Casa Alberti, an ambitious and wide-ranging project brings a new place in the Tunisian territory where international clients can find quality products, Italian know-how, furnishing solutions, materials of exceptional standard and pure “Made in Italy” style.
Casa Alberti – The space and the solutions
The harmony of all these elements creates an elective space that dialogues with an audience of experts (such as architects and interior designers), proposing a real journey through matter, culture and beauty.
Casa Alberti Architeca Italiana displays materials and products intended for construction, cladding, interior decoration, furnishings in a typically Italian and contemporary style. Casa Alberti represents a constant and reliable point of reference in the scenario of the architecture, furniture and creation of new living spaces where value, beauty and functionality meet in full balance. This goal is achieved through the ethical values shared by the founders and partners. Through the proposition of materials, objects and solutions always inspired by excellence. A “style of doing” immersed in the Italian culture, tradition and taste.
Opening Interviews – Watch the videos (Audio: French)
Interview with Ms Laura Alberti – Entrepreneur and Director of Casa Alberti
Interview with Mr Skander Lachkar – General Manager of Casa Alberti
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design.
Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding.
Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.