The Herat Saffron Project

Meeting with the ANSGU for the Herat Saffron Project

Alberto Zavatta meets the Afghanistan National Saffron Growers Union in Herat (ANSGU) for the Herat Saffron Project. The two-day encounters have highlighted the role of communication and branding for the saffron sector not only in Herat but in the whole Afghanistan.


A Consortium Brand for Herat?

Mr Zavatta has presented a series of relevant corporate communication case studies of premium products worldwide. He has discussed with all the participants about the future of saffron within a protected denomination scheme and a territorial brand vision. The project will take into consideration sustainable and feasible actions of marketing and communication support to this unique, precious symbol of Afghanistan’s food culture.

The Afghanistan National Saffron Growers Union is a national organization established in April 2013 with the scope of coordinating the activities of saffron farmers, associations, companies and other interested stakeholder of saffron industry.

The Union, founded and guided by President Eng. Bashir Ahmad Rashidi, comprises more than 38 associations and 42 companies and has its main office in the Herat province.


An initiative promoted by USAID Women in the Economy

The event took place thanks to the USAID-funded program Women in the Economy (WIE). WIE partners with Afghan women to help them find a new or better job. The program supports women-owned businesses or businesses that employ at least thirty percent women to increase their revenues.

WIE works with job seekers, businesses, financial and training institutions, and many other stakeholders. The goal is to help Afghan women make investments in their own success and enter the mainstream Afghan national economy.

To learn more about USAID and WIE, visit: and



Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design.

Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding.

Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.


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