African Development Bank: Alberto’s tasks
African Development Bank (Banque Africaine de Développement) institutional communication planning (annual report) and definition of the branded visual orientation guidelines.
The project focused in particular on the organisation of content related to the large infrastructural works of the member countries of this important supranational institution (roads, motorways, ports, airports, bridges, hospitals, extraction plants, oil fields) and activities aimed at education of the new generations of the African continent.
African Development Bank Mission and Strategy
The overarching objective of the African Development Bank (AfDB) Group is to spur sustainable economic development and social progress in its regional member countries (RMCs), thus contributing to poverty reduction.
The Bank Group achieves this objective by mobilising and allocating resources for investment in RMCs and providing policy advice and technical assistance to support development efforts.
In 2015, all multilateral development institutions have agreed on a same set of objectives, called the Sustainable Development Goals. They are:
Sustainable Development Goals of the Bank
End poverty in all its forms everywhere. End hunger, achieve food security and improved nutrition and promote sustainable agriculture. Ensure healthy lives and promote well-being for all at all ages. Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all. Achieve gender equality and empower all women and girls. Ensure availability and sustainable management of water and sanitation for all. Ensure access to affordable, reliable, sustainable and modern energy for all. Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all. Build resilient infrastructure, promote inclusive and sustainable industrialisation and foster innovation. Reduce inequality within and among countries. Make cities and human settlements inclusive, safe, resilient and sustainable.
Ensure sustainable consumption and production patterns. Take urgent action to combat climate change and its impacts. Conserve and sustainably use the oceans, seas and marine resources for sustainable development. Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss. Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels. Strengthen the means of implementation and revitalise the global partnership for sustainable development
Find out more at: https://www.afdb.org/en
Credits
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design.
Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding.
Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Check also
http://albertozavatta.com/usaid-dai-women-in-the-economy-kabul/
USAID DAI Women in the Economy (Kabul)