Ziba Foods at the Fancy Food Show
January 30th, 2020
Ziba Foods Design by Alberto Zavatta :
Winter Fancy Food, San Francisco – January 19 to 21: Ziba Foods.
The launch of the new image and pack design of ZIBA FOODS takes place for the international public. ZIBA FOODS is a young and dynamic brand that offers a selection of dried fruit from Afghanistan. (www.zibafoods.com).
Alberto Zavatta – Inspiring the next you directed and created the new brand and packaging image of ZIBA FOODS. Designer Olesya Panasyugina was in charge of the artistic direction.
It is a fresh and contemporary visual approach. Colours are vivid and combine with a modern food illustration. The design focuses on the communication of the values of healthy nutrients and crunchy taste of the dried fruits.
Ziba means “beautiful”.
Ziba Foods is an artisanal nut and dried fruit company. They provide health conscious consumers with delicious nutrient-dense, sustainably grown and socially responsible food sources.
In fact, Ziba sources only the highest quality agricultural products, as they work directly with small-scale farms and cooperatives. And many grow wild without active cultivation.
Ziba combines traditional hand sorting with modern food safety standards. By doing so, Ziba works to restore Afghanistan to its position as a world-renowned provider of nuts and dried fruit.
ZIBA Foods has offices in Kabul, Dubai and New York.
Ziba Foods and the EFI Food Initiative (United Nations)
Ziba is proud to have been chosen as a partner of the EFI Food Initiative. A United Nations program run by the International Trade Center and funded by the European Union. The EFI Food Initiative is working to connect food artisans from developing countries to socially and environmentally conscious consumers.
EFI strengthens the capacities of small, marginalised entrepreneurs, and the development of sustainable business models. EFI Food Initiative is working to further the UN Sustainable Development Goals.
Find out more about this initiative at:
It was a pleasure to work with the ZIBA team. Many thanks for this opportunity, Claudia Cellini, Raffi Vartanian and Patrick Johnson.
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you, Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design. Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background, as his experience includes all levels of strategic communications and branding. Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
About Afghanistan and my last project with the Herat saffron producers, you may also read: