The excellence of Monini Monovarietal Organic Oils
During the 2018 edition of the Los Angeles International Extra Virgin Olive Oil Competition, the 100% Italian Organic Extra Virgin Line Monini Monovarietal Organic Oils by Frantoio del Poggiolo has been proudly awarded several times. Among the prizes: the Award for the Best Absolute Oil among 658 oils from all over the world.
The strategic communication agency ALBERTO ZAVATTA – Inspiring the next you was appointed at developing the concept and packaging design for the Monini Monovarietal Organic Oils. This Top Quality EVO Line received eight awards, by hitting the first positions at almost all available categories. An amazing success.
The design of Monini Monovarietal Organic Oils
The design interprets the uniqueness of the Extra Virgin Monovarietal Organic Oils through a bottle with a simple and linear shape. The label is also very essential and combines the curved movement of the die-cut profile with the squared structure of the logo.
Solid and flat colors are the protagonists of the background and dialogue with silver.The use of silver is very challenging, particularly in a food category where gold color is prevalent.
Every single element of the pack design aspires to speak of originality, elegance, quality and “modern Italian” style, far from the clichés of a déjà-vu tradition.
Monini Monovarietal: three types, three worlds of taste
Cultivar (single variety) Coratina is originally from Puglia. It has intense floral and vegetable aromas of green almond and arugula. Spicy hints of white pepper. In the mouth it is fresh and fruity, with intense and persistent bitter and spicy.
Cultivar (single variety) Nocellara originally from Sicily. It presents itself with aromas reminiscent of tomato leaf, mowed herbs, with hints of mint and sweet almond. In the mouth it is very fresh balanced slightly bitter and spicy.
Cultivar (single variety) Frantoio originally from central Italy. It has intense vegetable aromas of artichoke and thistle and fruity notes of green almond. In the mouth it is elegant and balanced with strong and persistent bitter and spicy.
To discover the qualities and production techniques of the Monovarietal Extra Virgin Oils, visit the dedicated section here.
Credits
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design. Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding. Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Check also
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http://albertozavatta.com/blog/decantato-monini-product-of-the-year-2020/
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