In the heart of “Casta Diva” aria from “Norma” by Vincenzo Bellini, masterfully performed by Maria Callas, we are enveloped by the enchantment of her voice, transported into a realm of deep #emotions and reflections. It is a moment where one expects to be cradled by the #elegance and purity of art, immersed in the […]
Tag: innovative creativity
Do humanistic business models exist?
In the labyrinth of contemporary business landscapes, a pressing question arises: do humanistic business models exist? Beyond quantitative metrics lies a realm where values intertwine with qualitative Key Performance Indicators (KPIs), crafting a narrative of significance and impact. The cultural zeitgeist, dominated by the egoistic allure of social media, has propelled individuals into a […]
Empowering Afghan Women (and not only): Lessons from Direct Experience
In the rugged terrain of Afghanistan, where instability and uncertainty loom large, the journey towards women’s empowerment and human rights is both challenging and essential. Drawing from my direct involvement in three projects — WIE (Women in the Economy) run by DAI for USAID, GOLDOZI managed by FHI 360 for USAID, and Ziba Foods supported […]
Zen Lessons for Corporate Communication
Those who know me are aware of my profound passion for Japanese culture, which, along with the language, has always been a subject of study and interest for me. Today, I share with you this reflection: ‘How can Zen impart lessons in corporate communication?’” The Zen philosophy, rooted in Buddhism and emphasizing awareness, mental […]
Welcoming Kaizen: A Path to Continuous Improvement and Innovation
My initial exposure to the concept of KAIZEN (改善) took place in 1994, during my inaugural visit to Japan as a scholarship recipient from the Japanese Ministry of Foreign Affairs. It’s a notion that extends beyond the confines of mere corporate practice, diffusing throughout society at various levels. Kaizen represents a timeless approach to continuous […]
UXT & TELT Lyon-Turin – A Successful Journey in Strategic Communication
Introduction Crossing the Alps has always been a monumental undertaking, but the TELT Lyon-Turin New Railway Tunnel project has demonstrated that even the greatest challenges can be successfully overcome. In this article, we will explore the path of strategic communication that accompanied the bidding phase for awarding the contract to UXT the consortium ITINERA-GHELLA-SPIE BATIGNOLLES […]
HEC Paris MSIE Innovation Master
Proud and happy for completing my MSc in Innovation and Entrepreneurship (MSIE) at HEC Paris / HEC Paris Executive Education. A challenging and exciting #experience that marked my life in a unique way. Now, waiting for the #GraduationDay and #CohortX‘s reunion expected in #Paris in June 2024. With the latest Financial Times ranking, HEC Paris is top business school in Europe for the 5th consecutive year! This […]
Value-added communication for TELT Lyon-Turin
Strategic communication and storytelling of technical contents and data analysis confirm their focal role and relevance in the world of engineering. TELT Lyon Turin, the Franco-Italian company delivering the Lyon-Turin railway, awarded yesterday a contract worth EUR 1 billion for the base tunnel. Proud of contributing to this result through a highly-functional, customized, and value-added approach […]
Leadership: intuizione, etica e behavior.
LEADERSHIP: INTUIZIONE, ETICA E BEHAVIOR. di Alberto Zavatta Oggi più che mai, parlare di leadership significa entrare in un territorio in cui etica e comportamento – behavior – sono dimensioni fondative. La riflessione non può essere condotta in modo univoco: nel senso che non sarebbe attuale né sostenibile parlare di un modello unico di leadership […]
Three proprietary and exclusive Methods for research
Alberto Zavatta has developed in the past 25 years three proprietary and exclusive methods for research, investigation and ideation. Strategic communication is a perfect combination of observation, listening, creativity, vision and knowledge. It aims at giving a unique and consistent identity to ideas, brands, projects and products . Analysis, research, strategy, design, digital communication and […]