Introduction Crossing the Alps has always been a monumental undertaking, but the TELT Lyon-Turin New Railway Tunnel project has demonstrated that even the greatest challenges can be successfully overcome. In this article, we will explore the path of strategic communication that accompanied the bidding phase for awarding the contract to UXT the consortium ITINERA-GHELLA-SPIE BATIGNOLLES […]
Tag: CBL – Creative Brainstorming Lab
Value-added communication for TELT Lyon-Turin
Strategic communication and storytelling of technical contents and data analysis confirm their focal role and relevance in the world of engineering. TELT Lyon Turin, the Franco-Italian company delivering the Lyon-Turin railway, awarded yesterday a contract worth EUR 1 billion for the base tunnel. Proud of contributing to this result through a highly-functional, customized, and value-added approach […]
Three proprietary and exclusive Methods for research
Alberto Zavatta has developed in the past 25 years three proprietary and exclusive methods for research, investigation and ideation. Strategic communication is a perfect combination of observation, listening, creativity, vision and knowledge. It aims at giving a unique and consistent identity to ideas, brands, projects and products . Analysis, research, strategy, design, digital communication and […]
Strategy for the Engineering Company Alpina
Alberto Zavatta – Inspiring the next you has carried out an extensive strategic and communication study for the Engineering Company Alpina. The project was conducted with Architect Mauro Panigo on behalf of Contemporary Urban and widely involved the participation of the Company’s Team at different levels and stages of development. The task The […]
DoDebate – A Method for the Public Debate
DoDebate – A Method for the Public Debate is the innovative “advisory lab” created to effectively guide the actions and choices of all the players in a process of participatory democracy, with a specific focus on the tool of the Public Debate and its implications in terms of decision-making for the great public works and […]