A few months ago the strategic communication agency ALBERTO ZAVATTA – Inspiring the next you was appointed at developing the concept and packaging design for the THE PREMIUM LINE SELEZIONE ITALIANA MONINI. The line has now been launched and ready to play into the global market with a new touch of “100% Italian style and taste.
THE PREMIUM LINE SELEZIONE ITALIANA MONINI is made of High Quality Extra Virgin Oils, obtained from olives purchased and pressed exclusively in Italy. Only the best raw material, coming from carefully selected Italian mills, and processed with the competence of authentic “know-how”, gives life to the SELEZIONE ITALIANA MONINI
Selezione Italiana Monini – Total Identity
The challenge of communication (strategic positioning) and image (branding and packaging design) that Alberto Zavatta – Inspiring the next you took up for la Selezione Italiana MONINI was to be able to create a systemic total identity. The creation of a coded visual communication system allows three products with different characteristics to be identified under a single identity where la SELEZIONE ITALIANA brand signs and introduces the product narrative.
The line consists of Extra Virgin Granfruttato (strong taste), Amabile (soft taste) and Bios, an award-winning Organic Extra Virgin.
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It is important to remember that Monini’s iconic products such as BIOS and Granfruttato converge in this new line. For Granfruttato, Mr Zefferino Monini personally selects only oils produced with olives harvested slightly earlier than ripening in search of an intense, elegant and fragrant character.
The positioning of the range
At the heart of the new line Selezione Italiana Monini we find continuous attention to supply chain control, guarantee of a quality consortium, challenge for an ethical and sustainable future, experience of unique taste.
The visual positioning is premium but – unlike many “luxury” food products – the materials and colours used for printing are in line with the principles of sustainability and respect for the environment.
The role of traceability
Selezione Italiana Monini is subject to traceability to allow the consumer to know the place of origin of the product purchased through a QR code placed on the label. A path made of care and sincere gestures, to offer products of excellent quality, controlled and guaranteed by the High Quality Extra Virgin Consortium (CEQ), a Institute that defines the rules and procedures for an Extra Virgin Oil that is always perfect for nutritional properties, taste and flavor.
Selezione Italiana Monini is also subject to traceability guaranteed by BUREAU VERITAS, a world leader in inspection, conformity verification and certification services, to allow the consumer to know the place of origin of the product purchased through a QR code placed on the label.
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you, Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design. Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background, as his experience includes all levels of strategic communications and branding. Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.