Alberto Zavatta – Inspiring the next you has conducted an integrated creative research for the brand Hoya Lens Italia to better investigate the product-category value assets capable of developing a new Hoya language for the primary customer target (Optician, Ophthalmologist, Store).
The project was developed with the Hoya Lens Italia Team through the use of the CBL – Creative Brainstorming Lab™.
The research led to the identification of possible fundamental guidelines on the brand and products’ moods of expression (linguistic and visual), through the definition of foundational keywords and a clear “tone of voice” that could be immediately linked to the positioning of the brand Hoya Lens Italia.
The most appropriate ways to find an innovative and original communication balance combining the peculiar qualities of the product (scientific features, medical attributes, functionality) with a more emotional and appealing dimension (aesthetic-emotional marketing) were evaluated. In fact, creating an ideal brand and product narrative becomes a potential distinctive brand engagement tool.
Final objective of the analysis: to define and forecast the impact of these new contents (strategic, conceptual and language) on the optimal communication tools used to convey the product to the target audience of the brand Hoya Lens Italia.
To discover more about Hoya Lens Italia, its vision and products:
https://www.hoyavision.com/it/
Credits
Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you, Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design. Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background, as his experience includes all levels of strategic communications and branding. Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Check also
For an insight into this methodology, we invite you to read the blog article:
http://albertozavatta.com/blog/three-proprietary-and-exclusive-methods-for-research/