Strategic communication and storytelling of technical contents and data analysis confirm their focal role and relevance in the world of engineering. TELT Lyon Turin, the Franco-Italian company delivering the Lyon-Turin railway, awarded yesterday a contract worth EUR 1 billion for the base tunnel. Proud of contributing to this result through a highly-functional, customized, and value-added approach […]
Tag: mood boards
Leadership: intuizione, etica e behavior.
LEADERSHIP: INTUIZIONE, ETICA E BEHAVIOR. di Alberto Zavatta Oggi più che mai, parlare di leadership significa entrare in un territorio in cui etica e comportamento – behavior – sono dimensioni fondative. La riflessione non può essere condotta in modo univoco: nel senso che non sarebbe attuale né sostenibile parlare di un modello unico di leadership […]
Three proprietary and exclusive Methods for research
Alberto Zavatta has developed in the past 25 years three proprietary and exclusive methods for research, investigation and ideation. Strategic communication is a perfect combination of observation, listening, creativity, vision and knowledge. It aims at giving a unique and consistent identity to ideas, brands, projects and products . Analysis, research, strategy, design, digital communication and […]
Strategy for the Engineering Company Alpina
Alberto Zavatta – Inspiring the next you has carried out an extensive strategic and communication study for the Engineering Company Alpina. The project was conducted with Architect Mauro Panigo on behalf of Contemporary Urban and widely involved the participation of the Company’s Team at different levels and stages of development. The task The […]
Net Engineering International: strategy, identity
Introducing NET Group The protagonists of today’s challenging journey are the four companies of NET Engineering International Group. NET Engineering Italy, Spiekermann (Germany), Seecon (Germany) and ENGinet /NET Engineering Bulgaria. NET Engineering International is an independent international engineering and consultancy group of companies. It counts more than 380 staff and 40 M€ turnover. They […]
Communicating Mobility as a branding activity
Alberto Zavatta offers an analysis of communicating mobility , focusing on the importance of a communication content inherent in the project itself and conveyed in the most correct way to a vaste target of users. Communicating mobility, therefore, as the subject of a conscious branding activity, between the consolidation of the project proponent’s reputation and […]
Taking you everywhere – Net Engineering pay-off
Taking you everywhere. The promise. Alberto Zavatta creates the new promise for NET Engineering International: Taking you everywhere. An essential and direct statement that expresses dynamism and mobility. It communicates credibility and invites the reader to trust the message. Potential and ability to go beyond borders, contemporaneity and future. It puts the person (you) […]
DoDebate – A Method for the Public Debate
DoDebate – A Method for the Public Debate is the innovative “advisory lab” created to effectively guide the actions and choices of all the players in a process of participatory democracy, with a specific focus on the tool of the Public Debate and its implications in terms of decision-making for the great public works and […]