Strategic corporate communication Emotional marketing Branding & total identity Naming & narration Communication mentoring
I think of my work as ‘an ever new’ alchemy where evolving, creatively thinking, experiencing, changing, searching for the essence, sensing the beauty, finding the ideal balance and writing do permeate.
My job is like a marvelous travel connecting experiences and emotions. I met (and worked) with entrepreneurs, managers, artists, writers, inventors, photographers, designers, lawyers, strategists, musicians, dancers, chefs, housewives, young talents, old talents, dreamers and enthusiast visionaries. I observe.
I always observe.
And visual memory, perfumes, traces of words, signs, sounds meet every time I have to think, create, write. My style is like this: in bringing the present day memory and in pushing the memory of tomorrow. In creating a dialogue between images, perceptions, emotions, impressions.
Strategic communication is the perfect combination of observation, listening, creativity, vision and knowledge to give ideas, brands, projects and products a unique and consistent identity.
Analysis, research, strategy, design, digital communication and storytelling merge in a journey designed to suggest the most efficient direction, to generate and validate new ideas, to define the essence and history of a brand, to give communication an original personality, to produce an ever more innovative and memorable message.
CREATIVE BRAINSTORMING LAB
POSITIONING & VALUES
PERSONALITY & CHARACTER
STRATEGIC BRAND PLANNING
ART DIRECTION & STYLING
PLOT OF EVENTS
DEDICATED TEAM COACHING
Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design and founder of the Milan-based agency Alberto Zavatta – Inspiring the next you.
Alberto’s international experience – gained over the years with global communication projects for major multinationals and national companies – makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding – from complete strategic corporate vision and brand positioning to training and supporting communications and marketing professionals.
Alberto is skilled in assessing companies’ communication and branding and providing actionable guidance to help companies better meet their corporate targerts or customers’ needs. Alberto’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.
Search, memory, provocation, contemporaneity, narration, dream are the reading keys to Ke-World artistic project. Luca Borriello, designer and creative soul, recovers the historical and emotional value of ceramics and transforms it into new shapes, irreverent, sensual, modern. The oneiric dimension unfolds as an inspiring source for Ke-World’s objects and their message: the dream creates unexpected and captivating dynamics, molds the matter, suggests the colors, conveys restlessness or pleasure : good and evil, light and darkness dialogue without filters.
Alberto for Ke-world
Website Concept and Art Direction
Press Release Event for Cesare Paciotti & Milan’s Design Week
PERPETUA – THE PENCIL
“WE HAD TO INVENT IT”
Perpetua is a revolutionary way of re-thinking materials and objects. Through research, ideation, innovation and technology, scraps of raw materials – otherwise destined to destruction – can be reborn. New design objects – useful, original and innovative – come to life in full respect of the people and the Planet: Perpetua – The Pencil is the firts of them. The originary archetype of the PERPETUA PHISOLOSPHY is “The Pencil”. Made of Zantech, an innovative material made of 80% graphite – a waste of the Italian industrial production of electrodes for the electro-erosion process – combined with a chemical compound, with no protective varnishes, glues or additional processing.
Alberto for PERPETUA – THE PENCIL
Brand Strorytelling & Philosophy
Strategic Brand Advisory
International Pay-off Creation (english version)
Marco Bertolini photography for Alisea
GFW – GRAZIA FORTUNA WARD
POETRY OF ART TO WEAR
The creations of Grazia Fortuna Ward suggest the feeling that matter has been shaped in its pure essence to become a unique and unrepeatable work of art. If the genesis of Grazia, as an artist, finds roots in a materic, volumetric painting, in a style inspired by the materials of nature, the development of this originary inspiration can be found today in her jewels – interpreters of an unconventional beauty that combines the creative lightness of the painter’s brush, the balance of a fine sculpture, the poetic charme of a woman’s tale. The story that Grazia tells translates into GFW brand which, each season, offers collections of hand-made accessories, always featuring a vibrant and original personality.
Alberto for GFW – GRAZIA FORTUNA WARD
Brand Narration & Press Release
Donna Karan & GFW Urban Zen Event (New York)
Victor Santiago photography for GFW
COPERNICO – Where Things Happen
The unparalleled experience
Copernico is a revolutionary, dynamic and innovative platform: work spaces pleasant and functional to live in; environments in which people aggregate and share content; initiatives and events that promote the development of busines. A philosophy of cross-fertilization that rethinks spaces depending on uses and residents. COPERNICO currently includes buildings in Milan, Turin, Venice and Brussels. Today, the Group manages 25.000 sqm, 620 offices and hosts 686 companies and 2.400 professionals that daily use its spaces to work, meet and cooperate.
Alberto for COPERNICO – Where Things Happen
Total Brand Strategy & Communication
Copernico Strategic CODE creation
Cross-team Coaching & Adviosory
“Where Things Happen” pay-off co-creation
The “WORKSUMER” co-creation & featuring
Dedicated Marketing & Communication Team Guidance
Brand Architecture Direction & Tutoring
MONINI EXTRA V
THE EXTRA VIRGIN LIFESTYLE
Being in harmony with ourselves takes a simple gesture. Monini’s Extra Virgin Lifestyle is a journey through well-being, balance, nutrition and body care where Extra Virgin Olive Oil – the paramount element of the Mediterranean diet – is at the center of it. With three generations of experience in Extra Virgin Olive Oil, Monini has developed EXTRA V, a totally natural line of cosmetics with a precious ingredient and an exclusive formula. A real “skinfood” to restore and nourish the skin, every day. EXTRA V: cosmetics speaking to the skin in its own language.
Alberto for MONINI EXTRA V
Concept & Brand Strategy
Brand Architecture & Pack Design
Marco Bertolini photography for Monini
THE ITALIAN ARCHITEQUE
Casa Alberti – Architeca Italiana comes to life from the idea of group of young Italian entepreneurs, heirs of the “savoir-faire” of outstanding Lombard companies. Casa Alberti interprets an wide and ambitious project that brings into the Tunisian territory a new place where visitors can find quality products, Italian know-how, fit-out solutions, excellent materials and authentic “Made in Italy” style. The harmony of all these elements creates an ideal place (an architeque) for a public of experts (architects, interior designer, decorators, designers) by proposing a veritable journey through matter, culture and beauty. Casa Alberti offers its guests a rich selection of products and materials for construction, coverings, decoration of interiors and furnishing, according to a typically Italian and contemporary way.
Alberto for CASA ALBERTI
Concept, Naming & Brand Strategy
Brand Architecture & Design
Advisory for Opening Event
Supervision of local ADV Agency
Your moments. We care.
It was Milan’s first produce market, Teatro alle Erbe, home to the city’s creative and artistic realities. Today it’s Clubhouse Brera, the club-laboratory in the historic heart of Milan. A stimulating environment that adapts to any working requirements; services and design solutions to combine professional and private life: a Lounge and a Café to work dynamically, Office Suites to relax, and conference rooms for private meetings. Personal growth, shared opportunities: 500 entrepreneurs and professionals who share an unconventional, dynamic, personal way of doing business. Decision-makers willing to transform society through their work.
Alberto for CLUBHOUSE BRERA
Total Brand Strategy & Communication
“Your Moments. We care.” pay-off creation
Dedicated Events plot creation
Brand Architecture Direction & Tutoring
STEELIA by ARCLINEA
THE ELEGANCE OF TASTE
Matter has its own genesis. And so have ideas. But often it is ideas that give matter new meaning, transforming it into the protagonist of unique original stories. Three new PVD surfaces join the STAINLESS STEEL architype: three worlds of colour enrich the kitchen environment with warmth, tactile pleasure and refined beauty. With STEELIA – in its BLACK, BRONZE and CHAMPAGNE colour variations – ARCLINEA brings new thrills to the kitchen: STEELIA’s refinement and strength marry harmoniously with the beauty of natural woods and stones, and offer unique and extraordinary combinations. Elegance, functionality, warmth and colour renew the promise of an inimitable experience.
Alberto for STEELIA by ARCLINEA
STEELIA name creation
Brand Strorytelling & Philosophy
BTL Concetpt & Art Direction
Andrea Pitari photography for Steelia by Arclinea
Inventare. Ispirare. Ridefinire.
These are the words that encapsulate the creative vision and philosophy of Marco Vigo (Studio Vigo) and Alessia Garibaldi and Giorgio Piliego (Garilab), who for over 25 years have worked in architecture, collaborating together on various projects. Shared creativity, proven expertise and common goals have further strengthened the relationship and resulted in DC10, a distinctive signature in the scenario of architecture, interior design and national and international design. While fully respecting the ideals and the history of their individual paths, today the two studios have merged into a single studio offering full synergy between architecture and engineering
Alberto for STUDIO DC10
New brand communication
New logo design concept
“Invent. Inspire. Redefine.” pay-off creation
Company Strorytelling & Philosophy
Visual Art Direction (graphics & web design)
Studio DC10 Photography
INSPIRATION FOR THOUGHT
Domus. Empowering inspirational thinkers. Since 1928.
It is the new pay-off, created by Alberto Zavatta – Inspiring the next you, with which the historic editorial of Editoriale Domus dedicated to the world of architecture, design and art has decided to present itself to the market. A tribute to the anticipatory and visionary ability that has been characterizing the magazine for over ninety years and a tribute to all those, the thinkers who have drawn it, draw from it and continue to draw inspiration from it. The new pay-off is the result of a double analysis, carried out first internally to the group and then externally: a real recognition of the brand code, the founding values of the brand and potential prospects for tomorrow.
Alberto for DOMUS
Creative Braistorming Lab
Strategic Brand Advisory
International Pay-off Creation
AFRICAN BANK OF DEVELOPMENT
DEVELOPING SCENARIOS IN AFRICA
Institutional communication planning (annual report) for the African Development Bank (Banque Africaine de Développement – African Bank of Development) and definition of the branded visual orientation guidelines. The project focused in particular on the organization of content related to the large infrastructural works of the member countries of this important supranational institution (roads, motorways, ports, airports, bridges, hospitals, extraction plants, oil fields) and activities aimed at education of the new generations of the African continent.
Alberto for AFRICAN BANK OF DEVELOPMENT
Photography & BTL Art Direction
THE BEAUTY OF DANCE
MIDANZA represented one of the most important events of the Milan scene in 2010. Hosted at the MICO of FieraMilanoCity, the event attracted over ten thousand visitors, proposing not only an exceptional program of dance performances but also offering the possibility of following lessons and internships with some world-class professionals.
Among the guests: Millennium Dance Complex (Los Angeles), Alvin Ailey (New York), Broadway Dance Center (New York), Bolshoi Ballet Academy (Moscow), Balletto Di Milano (Italy), Royal Ballet School (London), Alicia Graf (USA), Rudra Béjart (Geneva), Kataklò (Italy).
Alberto for MIDANZA 2010
Event Coordination and Production
Event Communication & Press Office
Corporate and International Relations
A GLOBAL PLEASURE
From 1996 through 2010, Alberto Zavatta has followed the evolution of Barilla internationally both from the point of view of strategic positioning of brand and product, and at the level of global brand design architecture (with a particular focus on the US market between 2000 and 2008), implementing a brand tutoring function with the Barilla marketing teams of Parma, Paris, Duesseldorf, Chicago, New York, Mexico City, Athens, Istanbul and developing with them the brand system in a harmonious and coordinated way on markets often very different for food culture and for social characteristics. Within the Barilla Group’s portfolio, Alberto also worked on the Mulino Bianco, Wasa, Pavesi, Voiello, Misko, Kamps and Filiz brands.
Alberto for BARILLA
Global Brand Architecture
Corporate and International Relations
Brand & Product Strategy
Brand & Packaging Design
Credits: Photography © Barilla
SHAPING THE UNCONVENTIONAL
VOICES THAT MAKE A DIFFERENCE
Alberto Zavatta, with Mauro Panigo, for CONTEMPORARY URBAN carries out the exhibition SHAPING THE UNCONVENTIONAL: testimonies of representatives of culture and society, capable of inspiring and guiding the ways of doing, behaving, working and inhabiting urban spaces and cities with post-modern and unconventional approaches.
Fourteen personalities from the world of architecture, finance, engineering, music, culture, university, research and communication share their point of view on a provocative theme with the vast public of the network: what is today the “unconventional”? And how much can the “unconventionality” be a differentiating factor and can generate new territories of thought and action?
The meetings – released as video interviews – are online at www.contemporaryurban.it in the “FOCUS ON” section.
Alberto for SHAPING THE UNCONVENTIONAL
Cultural Event Creation
Social Themes Definition
Multi-disciplinary Approach Style
NET ENGINEERING INTERNATIONAL
TAKING YOU EVERYWHERE
TAKING YOU EVERYWHERE is the new brand promise for NET ENGINEERING INTERNATIONAL – for fifty years, an independent European group of design and integrated services in the field of pure infrastructure engineering and mobility.
TAKING YOU EVERYWHERE is an essential and direct statement that expresses dynamism and mobility; communicates credibility and invites the interlocutor to be led with confidence; transmits potential and ability to go beyond the boundaries; it speaks of contemporaneity and of the future; puts the person (you) in the center; proposes the solution; it leads not only towards a physical destination, but also towards an immaterial destination: that of imagination, creativity and thought.
TAKING YOU EVERYWHERE was conceived by Alberto Zavatta for CONTEMPORARY URBAN – Shaping the unconventional as part of a broader strategic corporate communication path conducted for NET Engineering International in the period May – September 2018.
Alberto for NET ENGINEERING INTERNATIONAL
Creative Brainstorming Lab
Communication Strategy Directions
Pay-off creation "Taking you everywhere"
Credits: Photography © Net Engineering International
STARBUCKS MEETS PERPETUA
Starbucks Reserve™ Roastery Milano
PERPETUA and WRÅD ‘Endorsed by Perpetua’ announce the exclusive partnership with Starbucks with the opening of Starbucks Reserve ™ Roastery in Milan.
Starbucks chooses Italian iconic brands to celebrate the opening of the Starbucks Reserve ™ Roastery in Milan. Perpetua and WRÅD Endorsed by Perpetua official partners with exclusive, sustainable and innovative collections in materials and production processes.
The Starbucks Reserve ™ Roastery in Milan is the brand new experiential environment dedicated to roasting, extraction methods and packaging of fine coffees coming from small batches.
Alberto for STARBUCKS MEETS PERPETUA
Perpetua & WRAD Living Communication
MONOCULTIVAR BY MONINI
THE ITALIAN EXCELLENCE CONQUERS L.A.
During the 2018 edition of the Los Angeles International Extra Virgin Olive Oil Competition, the range of 100% Italian Organic MONOCULTIVAR Extra Virgin by Frantoio del Poggiolo MONINI – for which the strategic communication agency ‘ALBERTO ZAVATTA – Inspiring the next you’ had the pleasure of developing the concept design – received 8 awards, going to conquer the top positions of almost all the competing categories.
Among these, the Award for the Best Absolute Oil among 658 oils from all over the world.
A great success that the MONOCULTIVAR Frantoio, Nocellara and Coratina collection and the confirmation of the outstanding “know-how” of a great family of the Italian tradition of Extra Virgin Olive Oils.
Alberto for MONOCULTIVAR BY MONINI
Brand & Label Artistic Direction
Credits: Photography © Monini
SEEDS&CEREALS - PRODUCT OF THE YEAR 2017
Bontà Viva is the Italian brand of Eurial, the milk division of Agrial, the second largest French dairy cooperative group with over 2.38 billion liters of milk collected each year.
Alberto Zavatta has followed the project of brand architecture and repositioning of the brand in the competitive scenario of the Italian market, thus promoting the development of the brand restyling and packaging redesign. Today Bontà Viva includes among its products numerous types of yogurt, fresh cheeses and desserts.
In 2017 Bontà Viva enriched its range with the new “Seeds and Cereals” line. Elected Product of the Year 2017, this yogurt was created in four exquisite variations: with Pomegranate, Quinoa and Poppy seeds; with Honey, Almonds, Amaranth and Buckwheat; with pineapple-peaches, millet, flax seeds and sunflower seeds; with Pear, Red Quinoa and Pumpkin Seeds.
Alberto for BONTÀ VIVA
Brand Strategy and Architecture
Naming & Copywriting
USAID – WOMEN IN THE ECONOMY (AFGHANISTAN)
USAID - WOMEN IN THE ECONOMY
The USAID (United States Agency for International Development) Promote Project is a five-year program consisting of four separate Task Orders targeting the education, promotion, and training of a new generation of Afghan women. With the goal of increasing women’s contribution to Afghanistan’s development, Promote strengthens women’s rights groups, boosts female participation in the economy, increases the numbers of women in decision-making positions within the Afghan Government, and help women gain business and management skills.
Women in the Economy (WIE) is a USAID-funded program that partners with Afghan women to help them find a new or better job, and with women-owned businesses or businesses that employ at least thirty percent women to increase their revenues. Through a series of programs under the theme of Forward Together, WIE works with job seekers, businesses, financial and training institutions, and many other stakeholders throughout Afghanistan that share the same goals to help Afghan women make investments in their own success and enter the mainstream Afghan national economy (http://www.promote-wie.com/)
Credits: Photography ©WIE and USAID Brand ©USAID
Alberto for USAID – WOMEN IN THE ECONOMY (AFGHANISTAN)
Strategic Communication and Marketing Consultancy for Afghan Companies
Branding & Total Identity Seminars
USAID – GOLDOZI EVENT MILANO
USAID - GOLDOZI AFGHAN EMBROIDERY EVENT MILAN
The Goldozi Project (“Goldozi” means “embroidery” in Dari) is a four-year project funded by the United States Agency for International Development (USAID), awarded in April 2018 to FHI 360 under the Afghan Jobs Creation Program (AJCP). Goldozi aims to create and improve jobs in
Afghanistan’s embroidered products value chain; and support trade promotion and facilitate increased exports of embroidered products.
Goldozi represents embroidered products that are ethically and authentically made by Afghan women. The Goldozi Project promotes 500 lead entrepreneurs, who are predominantly women, with knowledge of the embroidered products value chain and have business and entrepreneurial interests.
Alberto for USAID – GOLDOZI EVENT MILANO
Full Brand Strategy
Event corporate communication and organization
Fashion Industry Realtions management and B2B Relations