Press & Media

May 31st, 2019


Alberto Zavatta for The Goldozi Project by USAI...

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April 10th, 2019


Alberto Zavatta for USAID/DAI Promote-Women in ...

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March 12th, 2019


Alberto Zavatta for FLOWS Magazine: Communicati...

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Style

I think of my work as ‘an ever new’ alchemy where evolving, creatively thinking, experiencing, changing, searching for the essence, sensing the beauty, finding the ideal balance and writing do permeate.

My job is like a marvelous travel connecting experiences and emotions. I met (and worked) with entrepreneurs, managers, artists, writers, inventors, photographers, designers, lawyers, strategists, musicians, dancers, chefs, housewives, young talents, old talents, dreamers and enthusiast visionaries. I observe.

I always observe.

And visual memory, perfumes, traces of words, signs, sounds meet every time I have to think, create, write. My style is like this: in bringing the present day memory and in pushing the memory of tomorrow. In creating a dialogue between images, perceptions, emotions, impressions.

METHODOLOGY

Strategic communication is the perfect combination of observation, listening, creativity, vision and knowledge to give ideas, brands, projects and products a unique and consistent identity.

Analysis, research, strategy, design, digital communication and storytelling merge in a journey designed to suggest the most efficient direction, to generate and validate new ideas, to define the essence and history of a brand, to give communication an original personality, to produce an ever more innovative and memorable message.

Analysis

BRAND HISTORY
ARCHETYPAL ANALYSIS
TREND DYNAMICS
CONSUMER BEHAVIOUR

Research

CREATIVE BRAINSTORMING LAB
AESTHETIC MAPPING
MARKET SCENARIO
COMPARATIVE ANALYSIS

Strategy

POSITIONING & VALUES
PERSONALITY & CHARACTER
OVERALL EQUITY
STRATEGIC BRAND PLANNING

Narration

COPYWRITING
NAME FINDING
BRAND ACTIVATION

Branding

CORPORATE DESIGN
BRAND ARCHITECTURE
CORPORATE COMMUNICATION
ART DIRECTION & STYLING

Communication

EMOTIONAL MARKETING
MEDIA PLANNING
PLOT OF EVENTS
DEDICATED TEAM COACHING


1970

Alberto Zavatta is an expert of strategic corporate communication, emotional marketing and communication mentor, founder of the Milan-based agency “Alberto Zavatta – Inspiring the next you”.


His international experience – gained over the years with global communication projects for major multinationals and national companies – makes him an outstanding professional, somehow unique in his genre. Alberto’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.

Portfolio

Below is a selection of some companies and brands
included in the portfolio (current or past clients) of Alberto Zavatta.

FOOD

  • Barilla Italia
  • Mulino Bianco
  • Pavesi
  • Voiello
  • Tre Marie
  • Barilla Worldwide (brand strategic tutoring)
  • Barilla USA
  • Kamps AG (Duesseldorf)
  • Misko (Athens)
  • Filiz (Istanbul)
  • Unigrana
  • Conserves France
  • Academia Barilla
  • Valfrutta Italia
  • Parmalat
  • Mediterranean Growers UK
  • Star Alimentare Italia
  • Gallina Blanca España
  • Parmacotto
  • Granarolo
  • Monini
  • Cirio
  • Gruppo Colussi
  • Sammontana
  • Gruppo Ferrero
  • Wasa USA
  • BEVERAGES & SPIRITS

  • Nestlé Switzerland – Nescafé
  • Nestlé Waters – Levissima
  • Gruppo San Benedetto
  • Twinings
  • UCC Japan
  • Illva Di Saronno
  • Seagram International
  • PHARMA

  • Bayer Phamaceuticals
  • Menarini
  • Schering-Plough
  • Zambon Farmaceutici
  • HEALTH & BODYCARE

  • Ortis Labaoratoires
  • Monini EXTRA V Cosmetics
  • Sarah Lee HBC
  • Pharbenia by Bayer
  • Bolton Manitoba
  • Manetti & Roberts
  • Reckitt Benckiser
  • BANKING

  • BAD – African Bank of Development (Tunis)
  • RAS Bank (Milan)
  • Banca Popolare di Milano
  • Banca Popolare di Bergamo Credito Varesino (Progetto Etico)
  • OGD/GD

  • Gruppo DeSPAR
  • Gruppo PAM
  • COOP Italia
  • EuroSpin
  • DESIGN, STYLE & ARCHITECTURE

  • Casa Alberti Tunis
  • Marmolux
  • Studio DC10
  • Arclinea
  • Alisea
  • Perpetua
  • GFW
  • Ke-World
  • ARR&D Interiors
  • MISCELLANEA

  • Whirlpool Italia
  • Quill-Staples (Chicago)
  • Copernico Group (R.E. & Workplaces)
  • ColtonBernard – New York (Strategy for fashion)
  • MIDANZA – Dance Event at FieraMilanoCity