MEMO: il nuovo romanzo di Alberto Zavatta

COMUNICATO STAMPA

Milano, 07 giugno 2022

 

“MEMO: UN’INDIMENTICABILE STORIA DI ALZHEIMER”, IL NUOVO ROMANZO DI ALBERTO ZAVATTA.

Come sopravvivere all’Alzheimer? Cosa rimane della vita, dell’amore, della normalità quando si resta soli?

 

La ricerca di una risposta a questi temi ha ispirato il nuovo romanzo di Alberto Zavatta, “MEMO: un’indimenticabile storia di Alzheimer”, distribuito sulla piattaforma Kindle Direct Publishing/Amazon in formato digitale e cartaceo (hard cover o paperback) per il mercato italiano. L’edizione in lingua inglese sarà presto disponibile sul mercato internazionale.

 

L’autore esplora la dimensione della malattia di Alzheimer con eleganza e delicatezza, grazie a una scrittura spesso ‘per immagini’ che evoca la sofferenza senza mai drammatizzarla.

 

MEMO ripercorre la storia di un uomo oramai ottantenne che incontra la sua vera solitudine, e esplora per la prima volta la sua dimensione più intima attraverso la graduale e inarrestabile perdita di memoria della moglie. Il personaggio dell’uomo assume nel corso degli eventi una sua consistenza ‘per sottrazione’, ovvero attraverso il riconoscimento del non compiuto, del non compreso, dell’opportunità mancata.

 

La diagnosi di Alzheimer è il primo passo verso una nuova consapevolezza e conduce all’analisi di una vita narrata per momenti, per sprazzi, per evocazioni, in una sorta di flusso di coscienza in cui non ci sono più né nomi né luoghi. Rimossi, non più utili. Anche il tempo diventa una dimensione fluida, un incastro elastico che è un pretesto per collocare una vicenda che non sempre ha una cronologia sequenziale, canonica. Il silenzio amplifica la memoria che, invece, in lui permane, presente e cruda.

 

Per informazioni su MEMO:

www.amazon.com/author/albertozavatta

 

L’autore:

Alberto nasce a Monza nel 1970.

È un esperto di strategia di comunicazione e branding, marketing emozionale, design thinking e copywriting. Annovera collaborazioni con varie istituzioni per lo Sviluppo Internazionale e svolge la sua attività di consulenza per alcune delle più rilevanti aziende del settore FMCG, della comunicazione e del design. Ha trascorso molto tempo negli Stati Uniti e in Asia per motivi professionali e personali. Appassionato di filosofia, cultura e lingua giapponese, natura e cucina, è un grande viaggiatore e trae dall’osservazione del mondo ispirazione per ciò che crea. Alberto risiede a Milano con Dom, il suo cane di dodici anni, adottato alla fine del 2019, e che lo segue ovunque.

 

Contatti:

Alberto Zavatta – Inspiring the next you

Public Relations

contact@albertozavatta.com

 

Link utili:

FB: @memobyalbertozavatta

IG: @albertozavatta

Ziba Foods and Scuderia AlphaTauri

Scuderia AlphaTauri and FlexBox are pleased to announce the successful assignment of their Official Partnership to benefit Ziba Foods, a fast-growing, mission-led healthy nutrition brand.

 

Ziba Foods is a U.S.-based artisanal food company that specializes in heirloom and wild-grown dried fruits and nuts from the mineral-rich valleys of Afghanistan. With a passion for social enterprise and impact investing, FlexBox founder Henrik Nielsen has exercised his vision to support the livelihood of local women and farmers through a strategic investment in Ziba Foods.

“Given that Scuderia AlphaTauri is a globally known racing team which embodies a premium lifestyle-oriented ethos, I see them as a perfect platform to promote my latest endeavor with Ziba Foods. Together, we want to use their global platform to provide international visibility to healthy nutrition while helping to achieve sustainable social and economic stability in a developing nation” said Henrik Nielsen, Founder of FlexBox and Investor in Ziba Foods.

“Henrik is a real motorsports enthusiast, but he also has tremendous lateral vision and an ability to direct resources to where they are most needed,” Franz Tost commented on the assignment. “In many ways, Ziba Foods is everything that Formula One embodies: Inspired by the highest quality, respect, and fair play. Driven by excellence, innovation, and good health. We are grateful to Henrik for placing his trust in us and very pleased to welcome Ziba to the team.”

The AT03 cars will race with a revised livery to include the Ziba Foods branding on the front wing endplates and nose for the remainder of the 2022 Formula One season.

 

Alberto Zavatta – Inspiring the next you collaborates with Ziba Foods as a corporate branding and design  international advisor.

Credits:

Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design. Most importantly, Mr Zavatta has gained international experience over the years. His portfolio includes global communication projects for major multinationals and national companies. His experience includes all levels of strategic communications and branding. Style, creativity and Italian essence encounter passionate vision, cosmopolitan touch and global culture.

 

Find out more at:

www.albertozavatta.com/tag/zibafoods/

www.zibafoods.com

 

 

 

Strategy for the Engineering Company Alpina

 

Alberto Zavatta – Inspiring the next you has carried out an extensive strategic and communication study for the Engineering Company Alpina. The project was conducted with Architect Mauro Panigo on behalf of Contemporary Urban and widely involved the participation of the Company’s Team at different levels and stages of development.

 

The task

The path undertaken with the Engineering Company Alpina focused on multiple aspects of the company’s image strategy, its positioning and its brand communication style with the aim of giving the brand a new, modern, smart identity, without losing its historical founding values and its high capacity of technological performance typical of the engineering dimension.

The integrated creative research for the Engineering Company Alpina aimed at better investigating the values and positioning directions for the development of a new Alpina language and corporate message.

 

The method

The project was developed through the use of Alberto Zavatta’s CBL – Creative Brainstorming Lab™ and Brand Equity Pyramid Strategic Coding™.

 

For an insight on these proprietary methods

albertozavatta.com/blog/three-proprietary-and-exclusive-methods-for-research/

 

Positioning, Brand System and Tools

The research led to the identification of the fundamental guidelines on the brand and projects presentation through the definition of foundational keywords and a clear “tone of voice” that could be immediately associated to the positioning of the new brand Alpina SpA.

The most appropriate ways to find an innovative and original communication balance combining the peculiar qualities of the services offered with a more emotional and appealing dimension (aesthetic-emotional marketing) were evaluated. In fact, creating an ideal brand and product narrative becomes a potential distinctive brand engagement tool.

The strategic output defined the foundations for: the realisation of the new international pay-off “Engineering at its peak since 1954” (creative wording: Alpina > Alps > Mountains > Peak); the new logo design, conceived as an evolution of a former vintage logo of the 70s; a new copywriting style; a complete renovation of the website; a social media plan for Linkedin, including dedicated ADV campaigns; a contents’ lay-out for the corporate brochure, then developed internally by Alpina’s Graphic Design Team.

 

About the Company

Alpina is one of the oldest engineering company, established in Milan in 1954. Formerly owned by the holding companies La Centrale Finanziaria S.p.A. and Bastogi S.p.A., since 1989 it is owned by the professionals who work there. Present shareholders are Guido Peri, Paola Erba, Paolo Galvanin, Marco Bonfanti, Massimo Besio, Paolo Perrotta, Letizia Zanelotti, Adriano Fava, Marco Ghidoli.

Find more about Alpina and check its new website at:

www.alpina-spa.it

 

Credits:

Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design. Most importantly, Mr Zavatta has gained international experience over the years. His portfolio includes global communication projects for major multinationals and national companies. His experience includes all levels of strategic communications and branding. Style, creativity and Italian essence encounter passionate vision, cosmopolitan touch and global culture.

 

Check also:
albertozavatta.com/portfolio/domus-new-pay-off

 

 

 

 

 

The blog “The Food Cocoon” – A new launch

 

Alberto Zavatta launches the blog “The Food Cocoon”: 25 years of inspiration

Alberto Zavatta launches a new personal initiative: his blog “The Food Cocoon”.

Through his blog “The Food Cocoon” he decided to collect the images of his own dishes and recipes. Food has been at the center of Alberto’s personal and professional life for over 25 years.

A passion, a story.

 

Why Food?

Around food, hundreds of encounters have taken place, great friendships have developed, ideas have been created and exciting projects have been born.

More simply, food with its ingredients, its colours, its scents, its infinite nuances, manages to create unique moments and wonderful atmospheres. Food seals moments of joy, moments of relaxation, unexpected situations, unforgettable combinations.

In his blog “The Food Cocoon”, Alberto writes the posts with the intention of bringing the reader to an intimate and personal dimension. The dish, the recipe, are not the ultimate goal of the blog. They are only a starting point for a search for individual inspiration. In fact, the posts do not describe the details of the recipes but Alberto is always available to give his audience useful recommendations and tips.

With his poetic and colorful writing, Alberto captures the nuances of food with elegance and simplicity. By reproducing the sensations through words, the reader is accompanied in the discovery of a taste or a gastronomic characteristic.

Discover the blog “The Food Cocoon” here

 

Credits

Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you, Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design. Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background, as his experience includes all levels of strategic communications and branding. Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.

 

Check also

albertozavatta.com/portfolio/the-barilla-group-experience

The Barilla Group Experience

Master Plus – Umanitaria Foundation, Milan

 

Master Plus – experience and innovation 

I am very happy of being invited to teach in two “Master Plus” of Higher Education of the Umanitaria Foundation of Milan.

I will bring the themes and experiences of: strategic communication, business communication, aesthetic-emotional marketing, branding and communication trends.

The two masters are: “The metier of the arts – Fashion, Art & Design. Innovation and Beauty in the contemporary world” and “ST_ARTS UP! Creative driven innovation from heri(tag)e to future”.

 

Master Plus: Fashion, Art & Design. Innovation and Beauty in the contemporary world

This Master Plus responds to a need of the culture, fashion and design sector to produce strategic and economic value. At its center: the cultural and creative enterprise. The Master’s aim is to train a professional figure capable of conceiving and coordinating a cultural project. Strategic and financial planning, promotion, technologies and new means of communication are the tools and the tasks.


Master Plus: “Creative driven innovation”

The initiative is aimed across several sectors of the cultural and creative business area. As we all know, “creative driven innovation” businesses play a focus role in contemporary markets. The project provides future entrepreneurs with tools (theory and practice) both for cultural and creative businesses. Not only: technology and organisation complexity, determinant for creating their own business, are a central part of the Master’s structure.

More details about Fondazione Umanitaria and the High Formation Department here



Credits

Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design. Most importantly, Mr Zavatta has gained international experience over the years. His portfolio includes global communication projects for major multinationals and national companies. His experience includes all levels of strategic communications and branding. Style, creativity and Italian essence encounter passionate vision, cosmopolitan touch and global culture.

Check also

albertozavatta.com/usaid-dai-women-in-the-economy-kabul

 

USAID DAI Women in the Economy (Kabul)

Ziba Foods at the Fancy Food Show

 

Ziba Foods Design by Alberto Zavatta 
Winter Fancy Food, San Francisco – January 19 to 21: Ziba Foods.

The launch of the new image and pack design of ZIBA FOODS takes place for the international public. ZIBA FOODS is a young and dynamic brand that offers a selection of dried fruit from Afghanistan. (www.zibafoods.com).

Alberto Zavatta – Inspiring the next you directed and created the new brand and packaging image of ZIBA FOODS. Designer Olesya Panasyugina was in charge of the artistic direction.

It is a fresh and contemporary visual approach. Colours are vivid and combine with a modern food illustration. The design focuses on the communication of the values of healthy nutrients ​​and crunchy taste of the dried fruits.


Ziba means “beautiful”

Ziba Foods is an artisanal nut and dried fruit company. They provide health conscious consumers with delicious nutrient-dense, sustainably grown and socially responsible food sources.

In fact, Ziba sources only the highest quality agricultural products, as they work directly with small-scale farms and cooperatives. And many grow wild without active cultivation.

Ziba combines traditional hand sorting with modern food safety standards. By doing so, Ziba works to restore Afghanistan to its position as a world-renowned provider of nuts and dried fruit.

ZIBA Foods has offices in Kabul, Dubai and New York.

Read also the article of Specialty Food Magazine


Ziba Foods and the EFI Food Initiative (United Nations)

Ziba is proud to have been chosen as a partner of the EFI Food Initiative. A United Nations program run by the International Trade Center and funded by the European Union. The EFI Food Initiative is working to connect food artisans from developing countries to socially and environmentally conscious consumers.

EFI strengthens the capacities of small, marginalised entrepreneurs, and the development of sustainable business models. EFI Food Initiative is working to further the UN Sustainable Development Goals.

Find out more about this initiative here


Special Thanks

It was a pleasure to work with the ZIBA team. Many thanks for this opportunity, Claudia Cellini, Raffi Vartanian and Patrick Johnson.



Credits

Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you, Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design. Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background, as his experience includes all levels of strategic communications and branding. Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.


Check also

About Afghanistan and my last project with the Herat saffron producers, you may also read:
albertozavatta.com/blog/afghanistan-national-saffron-growers/

 

Afghanistan National Saffron Growers




Net Engineering International: strategy, identity

 

Introducing NET Group

The protagonists of today’s challenging journey are the four companies of NET Engineering International Group. NET Engineering Italy, Spiekermann (Germany), Seecon (Germany) and ENGinet /NET Engineering Bulgaria.

NET Engineering International is an independent international engineering and consultancy group of companies. It counts more than 380 staff and 40 M€ turnover. They are active in the smart mobility and transportation sectors, with a core competence in heavy and light rail systems. They serve private and public Clients all across Europe.

NET is a leading Group in multimodal urban mobility, high speed railway connections, sustainable infrastructure asset planning.

The group is Italian (Milan, Rome, Monselice) and German (Düsseldorf, Berlin, Dresden, Duisburg, Frankfurt, Hamburg, Hannover, Magdeburg, Stuttgart, Leipzig, Halle). It also has projects and offices in Bulgaria, Azerbaijan, Serbia, Argentina.

To find out more about NET,  visit the official website


Strategy, Identity: the challenge

How to define a strategic approach to communication? Mostly for a group of engineering companies with specific identities and stories? Different cultures and languages, different operational addresses should be able to integrate and provide conjoint services.

The answer is in a process of investigation and analysis with a creative output.

The approach focuses on people, structures and brands and aims at establishing a new corporate essence for this network.


The investigation tools

Semantic differential approach, Creative Brainstorming Laboratory, brain-writing activity, inspirational mood-boards. These are just some of the tools used in this strategic project.

 

Curious?

Curious to discover how this method may fit your company too?
Get in touch: contact@albertozavatta.com

 


Credits

Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design. Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding. Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.

 

The project was conducted and developed with Architect Mauro Panigo on behalf of  Contemporary Urban.


Check also

albertozavatta.com/blog/taking-you-everywhere-net-engineering-pay-off




Taking you everywhere – Net Engineering pay-off






The Consortium Identity Values

 

Opportunities and benefits 

The Consortium identity values are the protagonists of this interview of Alberto Zavatta to Nicolò Mascheroni Stianti. Within the USAID-Funded Program “Women In The Economy”, Mr Zavatta met with Mr Mascheroni to discuss potential opportunities and benefits for a Consortium Brand for Saffron In Afghanistan.

Mr Nicolò Mascheroni Stianti is Board Member of the CONSORZIO VINO CHIANTI CLASSICO in Tuscany. It is the oldest and most prestigious wine consortium of Italy, protecting, overseeing and valorising the Chianti Classico denomination.


A Consortium brand for Afghan Saffron

Talking about the Consortium identity values: What are the strengths of a consortium? How does a consortium brand influence the product positioning? What are the its competitive advantages ? Which role do play the private initiative and the government institutions?

These are the main themes proposed by the interview, within the project followed by Alberto Zavatta in Afghanistan. The project aims at creating a consortium brand capable to protect and promote the Herat Saffron and the territory communities. The local referent of the initiative will be the Afghanistan’s National Saffron Growers Union (ANSGU) based in Herat, where saffron growers are concentrated

Watch the full interview (in english) at the link below:
Interview with Mr Mascheroni

On behalf of the USAID-WIE Teams in Kabul and Herat (Afghanistan), a special “thank you” goes to Mr Mascheroni and to the Consorzio Chianti Classico.

Discover the Cosorzio Chianti Classico here: www.chianticlassico.com


Credits

Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design. Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding. Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.


Check also

The interview with Mr Mascheroni contributed to the content of the post below. 

albertozavatta.com/blog/afghanistan-national-saffron-growers/


Afghanistan National Saffron Growers






USAID Women in the Economy – Interviews

 

USAID Women in the Economy – an introduction 

Within the USAID Women in the Economy project, Alberto Zavatta has recently met three women-entrepreneurs. Watch the interviews and discover more about Afghan women’s actions for a better future.


Benazir Yakta


Benzir established her company in 2017. She produces dry fruits and nuts of various qualities that she exports to a few countries, including India, UK, Dubai. As a young female entrepreneur, Benazir Yakta focuses on female work. She is employing around a hundred women: 80 part-time and 20 full-time. They are located in different provinces (Kandahar, Daikundi, Ghazni and Logar). Around 20 farmers complete the Company’s network, reinforcing the link between the brand and the local communities.


Watch Benazir’s interview

 


Marghouba Safi

Marghouba is the founder and owner of PESHRAFT ZANAN (which translated means “Women Empowerment”). It is a private company based in Kabul, active in the production of “natural organic skin care products”. Soaps, cosmetic creams, body-butter are just some of them.

Mrs Safi places the work of women at the very center of her vision. So, the goal of providing women with job opportunities, thus strengthening their economic and social power, is her foundational principle.

Watch Marghouba’s interview

 


Sona Mahmody

Sona created RUMI in 2015, a company offering saffron and dried fruits/nuts with an improved quality.

She is the female face of the company and its constituent values. In fact, Rumi counts on a workforce made up of women, among which, in particular, there are 20 women dedicated to the processing of saffron in the district of Karokh, Province of Herat.

Sona is also on the Board of Directors of the Afghan Women Chamber of Commerce and Industry: evidently, a role that greatly exalts her “feminine” vocation of the business vision.

Watch Sona’s interview



About the WIE Project

Women in the Economy (WIE) is a USAID-funded program that partners with Afghan women to help them find a new or better job, and with women-owned businesses or businesses that employ at least thirty percent women to increase their revenues.

Through a series of programs under the theme of Forward Together, USAID Women in the Economy works with job seekers, businesses, financial and training institutions, and many other stakeholders throughout Afghanistan.


The goal is to help Afghan women make investments in their own success and enter the mainstream Afghan national economy.

Discover more about DAI – Women in the Economy:
www.promote-wie.com




Credits

Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design. Most importantly, Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. this makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding. Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.


Check also

If you liked this topic,  read also the post about the Saffron Producers of Herat (Afghanistan). 

albertozavatta.com/blog/usaid-dai-women-in-the-economy-kabul/


USAID DAI Women in the Economy (Kabul)