Net Engineering International: strategy, identity

November 29th, 2019


Introducing NET Group :

The protagonists of today’s challenging journey are the four companies of NET Engineering International Group. NET Engineering Italy, Spiekermann (Germany), Seecon (Germany) and ENGinet /NET Engineering Bulgaria.

NET Engineering International is an independent international engineering and consultancy group of companies. It counts more than 380 staff and 40 M€ turnover. They are active in the smart mobility and transportation sectors, with a core competence in heavy and light rail systems. They serve private and public Clients all across Europe.

NET is a leading Group in multimodal urban mobility, high speed railway connections, sustainable infrastructure asset planning.

The group is Italian (Milan, Rome, Monselice) and German (Düsseldorf, Berlin, Dresden, Duisburg, Frankfurt, Hamburg, Hannover, Magdeburg, Stuttgart, Leipzig, Halle). It also has projects and offices in BulgariaAzerbaijanSerbiaArgentina.

Find out more about NET Engineering International at:


Strategy, Identity: the challenge

How to define a strategic approach to communication? Mostly for a group of engineering companies with specific identities and stories? Different cultures and languages, different operational addresses should be able to integrate and provide conjoint services.

The answer is in a process of investigation and analysis with a creative output.

The approach focuses on people, structures and brands and aims at establishing a new corporate essence for this network.



The investigation tools

Semantic differential approach, Creative Brainstorming Laboratory, brain-writing activity, inspirational mood-boards. These are just some of the tools used in this strategic project.

Project conducted and developed on behalf of Architect Mauro Panigo / Contemporary Urban.



Curious to discover how this method may fit your company too?

Get in touch:



Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design. Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding. Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.


Check also:


Taking you everywhere – Net Engineering pay-off