Decantato Monini On Air

May 20th, 2022

Alberto Zavatta designs the new pack for DECANTATO Monini.  And the ADV Campaign goes “on air”!

Watch the TV spot here.


Decantato is a line of Extra Virgin Olive Oils made with a very ancient technique but in a modern key.

Decantato Monini: Product and Process

Today many consumers buy the “first oil” of the season directly from the mill. In fact, they want to find the same characteristics of turbidity and craftsmanship. Therefore Monini, meeting this need and respecting the benefits of quality oil, presents a new line of Extra Virgin. They are obtained from raw materials in a completely natural way: the ancient technique of “decantation”. So, they are not filtered. A path made of meticulous care in the selection of raw materials. Monini aims at maintaining both the artisan aspect of the oil and the shelf life of the product. Such a natural process has two benefits. Primarily it frees the oils from the excess of water, secondarily from impurities. Impurities, in fact, naturally sit at the bottom of the tank and, over time, ruin the oil. “Soft”, “Strong” and “Organic”: these are the three products that make up the line. Find out more at:


Concept and Design of Decantato Monini 

The image conveys the real tradition of EV Olive Oils: the label design talks of quality and countryside. As a result, script fonts, illustration, simple colours and graphic harmony generate the design of Decantato Monini.



Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you, Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design. Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background, as his experience includes all levels of strategic communications and branding. Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.

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Photography 2022©MONINI