Alberto Zavatta meets Nicolò Mascheroni – Consorzio Chianti Classico

16 Novembre, 2019

ALBERTO ZAVATTA MEETS NICOLÒ MASCHERONI STIANTI – AN INTERVIEW FOR THE USAID-FUNDED PROGRAM “WOMEN IN THE ECONOMY”: TOWARDS A CONSORTIUM BRAND FOR SAFFRON IN AFGHANISTAN.

Mr Nicolò Mascheroni Stianti is Board Member of the CONSORZIO VINO CHIANTI CLASSICO in Tuscany, the oldest and most prestigious wine consortium of Italy, protecting, overseeing and valorizing the Chianti Classico denomination.

What are the strengths of a consortium? how does a consortium brand influence the product positioning? what are the its competitive advantages ? which role do play the private initiative and the government institutions?

These are the main themes proposed by the interview, within the project followed by me in Afghanistan that aims at creating a consortium brand capable to protect and promote the Herat Saffron and the territory communities who produce and process it.

A special “thank you” on behalf of the USAID-WIE Teams in Kabul and Herat (Afghanistan) to Mr Mascheroni and to the Consorzio Chianti Classico.

#albertozavattamilano #albertozavattagency #inspiringthenextyou #consorziochianticlassico #USAID #womenintheeconomy #nicolomascheroni #afghanistan #herat #saffron #consortium

Thanks for watching:

https://drive.google.com/open?id=1wwedZ0loq6tDA0KByyrcOQ4L-LMmvhop


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