Alberto Zavatta meets the ANSGU in Herat

settembre 28th, 2019

Alberto Zavatta meets the Afghanistan National Saffron Growers Union in Herat (ANSGU) on Sept. 15 and 16 at Hotel Arg. The two-day encounters have highlighted the role of communication and branding for the saffron sector not only in Herat but in the whole Afghanistan.

Mr Zavatta has presented a series of relevant corporate communication case studies of premium products worldwide and has discussed with all the participants about the future of saffron within a protected denomination scheme and a territorial brand vision. The project will possibly have a follow-up in the month of November and will take into consideration sustainable and feasible actions of marketing and communication support to this unique, precious symbol of Afghanistan’s food culture.

The Afghanistan National Saffron Growers Union is a national organisation established in April 2013 with the scope of coordinating the activities of saffron farmers, associations, companies and other interested stakeholder of saffron industry. The Union, founded and guided by President Eng. Bashir Ahmad Rashidi, comprises more than 38 associations and 42 companies and has its main office in the Herat province. 

The event took place thanks to the USAID-funded program Women in the Economy (WIE) that partners with Afghan women to help them find a new or better job, and with women-owned businesses or businesses that employ at least thirty percent women to increase their revenues. Through a series of programs under the theme of Forward Together, WIE works with job seekers, businesses, financial and training institutions, and many other stakeholders throughout Afghanistan that share the same goals to help Afghan women make investments in their own success and enter the mainstream Afghan national economy (http://www.promote-wie.com/)

Mr Zavatta with Mr Rashidi, President of ANSGU and owner of Ariana Saffron.


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