master plus umanitaria foundation

Master Plus – Umanitaria Foundation, Milan


Master Plus – experience and innovation 

I am very happy of being invited to teach in two “Master Plus” of Higher Education of the Umanitaria Foundation of Milan.

I will bring the themes and experiences of: strategic communication, business communication, aesthetic-emotional marketing, branding and communication trends.

The two masters are: “The metier of the arts – Fashion, Art & Design. Innovation and Beauty in the contemporary world” and “ST_ARTS UP! Creative driven innovation from heri(tag)e to future”.


Master Plus: Fashion, Art & Design. Innovation and Beauty in the contemporary world

This Master Plus responds to a need of the culture, fashion and design sector to produce strategic and economic value. At its center: the cultural and creative enterprise. The Master’s aim is to train a professional figure capable of conceiving and coordinating a cultural project. Strategic and financial planning, promotion, technologies and new means of communication are the tools and the tasks.

Master Plus: “Creative driven innovation”

The initiative is aimed across several sectors of the cultural and creative business area. As we all know, “creative driven innovation” businesses play a focus role in contemporary markets. The project provides future entrepreneurs with tools (theory and practice) both for cultural and creative businesses. Not only: technology and organisation complexity, determinant for creating their own business, are a central part of the Master’s structure.

More details about Fondazione Umanitaria and the High Formation Department here


Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design. Most importantly, Mr Zavatta has gained international experience over the years. His portfolio includes global communication projects for major multinationals and national companies. His experience includes all levels of strategic communications and branding. Style, creativity and Italian essence encounter passionate vision, cosmopolitan touch and global culture.

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