Month: November 2019

Presenting NET Engineering work for strategy and identity

Net Engineering International: strategy, identity

Editorial Staff 1 Comment

 

Introducing NET Group

The protagonists of today’s challenging journey are the four companies of NET Engineering International Group. NET Engineering Italy, Spiekermann (Germany), Seecon (Germany) and ENGinet /NET Engineering Bulgaria.

NET Engineering International is an independent international engineering and consultancy group of companies. It counts more than 380 staff and 40 M€ turnover. They are active in the smart mobility and transportation sectors, with a core competence in heavy and light rail systems. They serve private and public Clients all across Europe.

NET is a leading Group in multimodal urban mobility, high speed railway connections, sustainable infrastructure asset planning.

The group is Italian (Milan, Rome, Monselice) and German (Düsseldorf, Berlin, Dresden, Duisburg, Frankfurt, Hamburg, Hannover, Magdeburg, Stuttgart, Leipzig, Halle). It also has projects and offices in Bulgaria, Azerbaijan, Serbia, Argentina.

To find out more about NET,  visit the official website


Strategy, Identity: the challenge

How to define a strategic approach to communication? Mostly for a group of engineering companies with specific identities and stories? Different cultures and languages, different operational addresses should be able to integrate and provide conjoint services.

The answer is in a process of investigation and analysis with a creative output.

The approach focuses on people, structures and brands and aims at establishing a new corporate essence for this network.


The investigation tools

Semantic differential approach, Creative Brainstorming Laboratory, brain-writing activity, inspirational mood-boards. These are just some of the tools used in this strategic project.

 

Curious?

Curious to discover how this method may fit your company too?
Get in touch: contact@albertozavatta.com

 


Credits

Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design. Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding. Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.

 

The project was conducted and developed with Architect Mauro Panigo on behalf of  Contemporary Urban.


Check also

albertozavatta.com/blog/taking-you-everywhere-net-engineering-pay-off




Taking you everywhere – Net Engineering pay-off






THE CONSORTIUM IDENTITY VALUES - MR ZAVATTA AND MR MASCHERONI DURING INTERVIEW or a Consortium Brand for Saffron in Afghanistan

The Consortium Identity Values

Editorial Staff

 

Opportunities and benefits 

The Consortium identity values are the protagonists of this interview of Alberto Zavatta to Nicolò Mascheroni Stianti. Within the USAID-Funded Program “Women In The Economy”, Mr Zavatta met with Mr Mascheroni to discuss potential opportunities and benefits for a Consortium Brand for Saffron In Afghanistan.

Mr Nicolò Mascheroni Stianti is Board Member of the CONSORZIO VINO CHIANTI CLASSICO in Tuscany. It is the oldest and most prestigious wine consortium of Italy, protecting, overseeing and valorising the Chianti Classico denomination.


A Consortium brand for Afghan Saffron

Talking about the Consortium identity values: What are the strengths of a consortium? How does a consortium brand influence the product positioning? What are the its competitive advantages ? Which role do play the private initiative and the government institutions?

These are the main themes proposed by the interview, within the project followed by Alberto Zavatta in Afghanistan. The project aims at creating a consortium brand capable to protect and promote the Herat Saffron and the territory communities. The local referent of the initiative will be the Afghanistan’s National Saffron Growers Union (ANSGU) based in Herat, where saffron growers are concentrated. 

Watch the full interview (in english) at the link below:
Interview with Mr Mascheroni

On behalf of the USAID-WIE Teams in Kabul and Herat (Afghanistan), a special “thank you” goes to Mr Mascheroni and to the Consorzio Chianti Classico.

Discover the Cosorzio Chianti Classico here: www.chianticlassico.com


Credits

Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design. Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding. Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.


Check also

The interview with Mr Mascheroni contributed to the content of the post below. 

albertozavatta.com/blog/afghanistan-national-saffron-growers/


Afghanistan National Saffron Growers






USAID WOMEN IN THE ECONOMY - Interviews in Kabul with women entrepreneurs

USAID Women in the Economy – Interviews

Editorial Staff 2 Comments

 

USAID Women in the Economy – an introduction 

Within the USAID Women in the Economy project, Alberto Zavatta has recently met three women-entrepreneurs. Watch the interviews and discover more about Afghan women’s actions for a better future.


Benazir Yakta


Benzir established her company in 2017. She produces dry fruits and nuts of various qualities that she exports to a few countries, including India, UK, Dubai. As a young female entrepreneur, Benazir Yakta focuses on female work. She is employing around a hundred women: 80 part-time and 20 full-time. They are located in different provinces (Kandahar, Daikundi, Ghazni and Logar). Around 20 farmers complete the Company’s network, reinforcing the link between the brand and the local communities.


Watch Benazir’s interview

 


Marghouba Safi

Marghouba is the founder and owner of PESHRAFT ZANAN (which translated means “Women Empowerment”). It is a private company based in Kabul, active in the production of “natural organic skin care products”. Soaps, cosmetic creams, body-butter are just some of them.

Mrs Safi places the work of women at the very center of her vision. So, the goal of providing women with job opportunities, thus strengthening their economic and social power, is her foundational principle.

Watch Marghouba’s interview

 


Sona Mahmody

Sona created RUMI in 2015, a company offering saffron and dried fruits/nuts with an improved quality.

She is the female face of the company and its constituent values. In fact, Rumi counts on a workforce made up of women, among which, in particular, there are 20 women dedicated to the processing of saffron in the district of Karokh, Province of Herat.

Sona is also on the Board of Directors of the Afghan Women Chamber of Commerce and Industry: evidently, a role that greatly exalts her “feminine” vocation of the business vision.

Watch Sona’s interview



About the WIE Project

Women in the Economy (WIE) is a USAID-funded program that partners with Afghan women to help them find a new or better job, and with women-owned businesses or businesses that employ at least thirty percent women to increase their revenues.

Through a series of programs under the theme of Forward Together, USAID Women in the Economy works with job seekers, businesses, financial and training institutions, and many other stakeholders throughout Afghanistan.


The goal is to help Afghan women make investments in their own success and enter the mainstream Afghan national economy.

Discover more about DAI – Women in the Economy:
www.promote-wie.com



Credits

Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design. Most importantly, Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. this makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding. Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.


Check also

If you liked this topic,  read also the post about the Saffron Producers of Herat (Afghanistan). 

albertozavatta.com/blog/usaid-dai-women-in-the-economy-kabul/


USAID DAI Women in the Economy (Kabul)