October 2018 - Alberto Zavatta

Empowering inspirational thinkers. Since 1928.

“Domus. Empowering inspirational thinkers. Since 1928 “is Domus new international pay-off. Domus is the magazine of Domus Publishing Group dedicated to the world of architecture, design and art. It was founded by famous artist Gio Ponti in 1928.

The Domus new international pay-off is the result of a study by the strategic communication agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta carried a wider, preliminary investigation on a new strategic positioning and approach for the brand as a whole. The pay-off was the first of many outcomes that will inspire the brand in the near future.

A tribute to the anticipatory and visionary ability that has characterised the magazine for almost a century. A tribute to the thinkers who have drawn – and will continue to draw – inspiration from it.

Inspiration at the heart of Domus new international pay-off

“Inspiring thought has always been Domus’ vocation,” commented Walter Mariotti, editorial director. “In this sense, the pay off elaborated by the strategic staff fully illuminates the brand’s heritage and its future prospects.”

Take a look at the digital edition of Domus Magazine: www.domusweb.it

Generated by the strategic positioning and in support of the new message, the magazine also presented a new advertising campaign. A visual campaign that depicts the magazine on the desks of renowned thinkers and intellectuals.

The launch of Domus new international pay-off coincides with the celebrations for the ninetieth birthday of the famous magazine.

Credits

Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design. Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding. Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.

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Taking you everywhere. The promise.

Alberto Zavatta creates the new promise for NET Engineering International: Taking you everywhere.

An essential and direct statement that expresses dynamism and mobility. It communicates credibility and invites the reader to trust the message. Potential and ability to go beyond borders, contemporaneity and future. It puts the person (you) at the center and suggest a solution. Moreover, it leads not only to a physical destination, but also to an intangible destination: imagination, creativity and innovative thinking.

Finally, “Taking you everywhere” is the output of a dedicated study carried by Alberto Zavatta and Mauro Panigo for Contemporary Urban – Shaping the unconventional. The study is part of a broader corporate strategic communication investigation conducted for NET Engineering International in the period May – September 2018.

About Net Engineering

NET is a leading Group in multimodal urban mobility, high speed railway connections, sustainable infrastructure asset planning.

NET Engineering International is an independent international engineering and consultancy group of companies. It counts more than 380 staff and 40 M€ turnover. They are active in the smart mobility and transportation sectors, with a core competence in heavy and light rail systems. They serve private and public Clients all across Europe.

Four companies build up NET Engineering International Group. NET Engineering Italy, Spiekermann (Germany), Seecon (Germany) and ENGinet /NET Engineering Bulgaria.

The group is Italian (Milan, Rome, Monselice) and German (Düsseldorf, Berlin, Dresden, Duisburg, Frankfurt, Hamburg, Hannover, Magdeburg, Stuttgart, Leipzig, Halle). It also has projects and offices in Bulgaria, Azerbaijan, Serbia, Argentina.

Find out more about NET Engineering International at:
www.net-international.com

Project conducted and developed on behalf of Architect Mauro Panigo / Contemporary Urban.

Credits

Founder of the Milan-based agency Alberto Zavatta – Inspiring the next you. Alberto Zavatta is an expert of strategic corporate communication, branding, total identity, emotional marketing, packaging design. Mr Zavatta has gained international experience over the years with global communication projects for major multinationals and national companies. This makes of him a professional with a remarkable background. His experience includes all levels of strategic communications and branding. Mr Zavatta’s approach merges style, creativity and Italian essence with passionate vision, cosmopolitan touch and global culture.

Check also

Discover more about Net Group’s strategic approach with Alberto Zavatta:

http://albertozavatta.com/net-engineering-international-strategy-identity/

Net Engineering International: strategy, identity